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I’ve been publishing my writing on the web for over 20 years.

These are my personal essays, entrepreneurial experiences, and permaculture insights.

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Enjoy the posts below.

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Latest Posts

  • How To Design a Business Funnel That Works For You

    Do you ever wonder how come certain things go out of fashion, and then come back years later? I’m not talking about bellbottom jeans or patterned dresses, today, though. I’m talking about the “business funnel”. It’s really interesting for me to put on my observer glasses, and take a look back at my years in…

  • Proof That Accounting Is Sexy

    It's tax season, and that means that you're probably looking at your accounting systems (or lack of them). Maybe you're considering whether you should hire a book keeper (yes!) or work with an accountant (double yes!). I thought it would be a good idea to share why I believe that accounting is sexy, and how…

  • How To Make Your Goals Happen

    If you’re reading this, it’s likely because you have a vision for your business. You’ve made big bold goals. But you’re a little stumped because you don’t quite know how you’ll make it all happen. You might have heard the advice to focus on your “what” and that you shouldn’t get caught up in the…

  • How To Design a Membership Site That Sells

    I’m a huge fan of lifelong learning. Online courses and membership programs are some of the best ways for us to stay current and learn new things, in business and on the personal front, too. You might have considered running or already run online courses of your own. How To Design a Membership Site That…

  • SEO Basics: Why Search Engine Optimization Is The Feminine Approach To Getting Traffic

    Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated. Hmm... sounds like what most men say about women too: ever changing and complicated. So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that…

  • From Failure in Business To Multi-Million Dollar Company

    Have you ever thought that failure in business could be a good thing? I've previously shared my take on failed businesses that act as skeletons in our closets... And in this episode of Off The Charts, I had the pleasure of interviewing Kelsey Ramsden, who was one of our fantastic speakers at Off The Charts…

  • Hey, CEO have you asked yourself lately: Where is my business going?

    Have you been so busy growing your business, that you've neglected to ask yourself: Where is my business going? Are you still on track or have you lost track of where you want your business to go? No worries, this time of the year is the perfect opportunity to take a step back and make…

  • Coming Up With a Tagline That Rocks

    Coming up with a tagline for a product or offering can be a head scratcher. You want something that gets your point across and really sums up your products and services... while showing your personality. You want your name or tagline to deliver so much meaning, while remaining short and to the point. No pressure,…

  • A Human-Centered Formula To Make More Sales

    At Off The Charts Live in June, I spoke with one of our speakers, Rebecca Rapple, who is an amazing business strategist and serial entrepreneur. In her presentation Rebecca shared the keys to making more sales using a simple human-centered formula... click play to find out what it is! Make More Sales With This Simple…

  • How to Shake Up Your Industry with Viewpoints

    In this episode of Off The Charts, we're taking a look at how you can shake up your industry by drawing a line in the sand and standing for something. Your unique viewpoint on your industry is one key way to do that! Erika Lyremark is the CEO of Lyremark – A Boutique Business Agency,…

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