How to Shake Up Your Industry with Viewpoints

How to shake up your industry

In this episode of Off The Charts, we’re taking a look at how you can shake up your industry by drawing a line in the sand and standing for something. Your unique viewpoint on your industry is one key way to do that!

Erika Lyremark is the CEO of Lyremark – A Boutique Business Agency, Creator of MARKD, as well as the bestselling author of Think Like a Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market, a book endorsed by #1 NY Times Bestsellers Tory Johnson and Dan Pink, along with Barbara Corcoran, star of ABC’s hit show Shark Tank.

Erika’s been featured in Entrepreneur Magazine, Success Magazine, and other national publications, been interviewed on The Unmistakable Creative & Entrepreneur on Fire, and has been an in-demand speaker at Tory Johnson’s Spark & Hustle, The Instigator Experience, Off The Charts Live and Dress for Success.

How to Shake Up Your Industry

Click here to check out Erika’s website.

Erika’s Take On Our Industry:

What are the viewpoints that you have in your business? What are the things that you would like to see differently?

Think about what would you like to see be different in your industry? Here’s another example: a viewpoint that I have is that there comes a certain point in your business where you have to put away the step-by-step formulas. You have to stop looking for the quick fixes. You have to quit seeking out those silver bullets because they just halt your success.

When you’re first starting out in business, it’s so important to learn the basics of sales and marketing but eventually, you’ve got to put all that stuff away and you’ve got to go out there on your own and you have to figure it out. If you’re always going to stay at this level, you’re always going to have a little bit of confusion in your business. You’re always going to be thinking “When is it my turn?”

Every person that’s ever had a huge amount of success has eventually put away the things they’ve learned from their coaches, from their teachers, from their mentors and done it their way.

Drawing a line in the sand

One of the things I love about Erika is how she’s not afraid of drawing a line in the sand, and being opinionated. She doesn’t care what people think, she’s not trying to please people… she’s honest with herself and her market.

The way she takes a stand for what she believes in, makes it almost impossible to resist her marketing. Take a listen to her new MARKD show, for some examples of her opinions in business and life.

Think about it: if everyone is saying the same thing, how are you going to stand out from the crowd?

How can you stand out and not be bland?

The easiest place to start with developing your viewpoint is to start with something small in your life, something that you’re probably not attached to. It could be something like I only buy organic cotton sheets or I think all stools should have a back on them versus just being a straight up stool. I think that’s a really stupid example but it’s so basic.

If you just start with things that are really, really, basic in your life, and again, you’re unattached to and then you can move into the bigger viewpoints of your business, where it actually might be a little bit scarier for you to get your voice and to get your opinion out there into the world.

Just like with everything else, it’s like a muscle, the viewpoint muscle, you just build it up and build it up and build it up and pretty soon, you’re just going to be bossing the whole planet.

At the end of the day, it’s your business

It’s about developing your opinions and trusting that what you have, what you’re recognizing or what you like is actually the right thing.

At the end of the day, you are the one that has to deliver in your business. So if you don’t believe in what you’re doing, nobody else is going to either.

For more wisdom from Erika, check out
You can download her book Think Like a Stripper here.

If you want to come to Off the Charts Live next year, go to to grab your ticket now. Registration closes January 14th, 2015.

Over to you now… What’s your viewpoint?

Erika and I would LOVE to know what your big viewpoint is for your industry. Leave a comment below, and let us know how you plan to shake up your industry this year and beyond!


  1. Holly Gillen on January 7, 2015 at 10:45 am

    Such smart on point advice. It was so great meeting you both at Off The Charts Live.

    • Nathalie Lussier on January 7, 2015 at 1:36 pm

      Yay Holly – will you be joining us again in Dallas? :) I know you’ve got big plans for your site and business in 2015!

  2. Licia Morelli on January 7, 2015 at 11:08 am

    Love this interview with Erika! She always has such accessible wisdom and I love the example she gave about taking a stance on something basic and then working outward from there – such a crucial piece.

    So looking forward to Off the Charts 2015 – YAY!!!


    • Nathalie Lussier on January 7, 2015 at 1:35 pm

      Yay totally agree Licia, Erika rocks! :)

  3. Becca Berggren on January 7, 2015 at 12:11 pm

    I’m taking a stand for infusing more kindness and compassion in all corners of business. Leading with inspiration – not aggression. Moving forward through collaboration vs competition. Let’s stop the name calling, bully and fear mongering in business. I advocate for a more generous and uplifting was of BEING in business. We don’t need to create any more separation and struggle in this world. We don’t need to contribute to the ever growing divide between each other. We all just need a little more kindness and love in our lives. Are you with me?

    • Nathalie Lussier on January 7, 2015 at 1:35 pm

      Aww I really love this Becca! What a great thing to stand for, and I’m on board. :)

    • Nyarai on January 7, 2015 at 7:28 pm

      Thanks for your contribution. Amen to all that you say. I am sensitive to the environment I am working in and have given up working as a professional because of the effect of aggressive, name calling, gossip, competitive and manipulation.

      I am setting up my own business as a result. Your contributin is god sent for me. I will be following you and learning more from you. Thanks for your support.much appreciated. Peace n love

  4. Nina Rao on January 7, 2015 at 7:36 pm

    I’m a transformational life guide who guides, not coaches, people who are tired of seeking, cleansing, clearing, fixing and working on themselves, to awaken to the powerful, joyful beings they were meant to be!

    In my industry what I see is life coaches, like sports coaches, really putting their clients through a vigorous training to get results. There’s a lot of work, action and effort put into “fixing” themselves. You’re not sick or broken or messed up! All you need is to wake up and be conscious. I see that in the personal development/spiritual awakening industry, a lot of emphasis is put on taking massive action-digging for things to work on and process, issue by issue; having discipline and doing a lot of work, just to get pretty good results and then continue on the “personal/spiritual development path for another 25 yrs. (Really, I’ve heard people say they’ve been on that path for that many years!) I say that if you’re not where you want to be and aren’t out of suffering fairly quickly with ease, then it’s time to get off that path and start LIVING your life, not just talking about it.

    That’s the old paradigm of doing things! Thank goodness! The way I intend to shake up my industry this year is to offer an amazing way to have Grace- the Universal Goodness that’s always raining down on us and that does for you, what you can’t humanly do for yourself- do the heavy lifting. When you start letting in Grace, it will do 90% of the work for you. All you have to do is your 10% conscious mind piece which is just to let go and get out of the way, not working on yourself. What I offer will dissolve old habitual patterns en masse. Now you’re free to create the life you love and continue expanding gracefully forevermore instead of attending another seminar, reading another book or scheduling another healing or clearing.

    It’s time to stop working so hard to reach your potential or spiritual enlightenment and live as we were meant to, in the flow of Grace, where all areas of your life work beautifully, with no work!

    Thanks so much you two for this wonderful question! Having an opinion or viewpoint is a great way to see how you can stand out in your industry. I love this!


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