In this episode of Off The Charts, we’re taking a look at how you can shake up your industry by drawing a line in the sand and standing for something. Your unique viewpoint on your industry is one key way to do that!
Erika Lyremark is the CEO of Lyremark – A Boutique Business Agency, Creator of MARKD, as well as the bestselling author of Think Like a Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market, a book endorsed by #1 NY Times Bestsellers Tory Johnson and Dan Pink, along with Barbara Corcoran, star of ABC’s hit show Shark Tank.
Erika’s been featured in Entrepreneur Magazine, Success Magazine, Forbes.com and other national publications, been interviewed on The Unmistakable Creative & Entrepreneur on Fire, and has been an in-demand speaker at Tory Johnson’s Spark & Hustle, The Instigator Experience, Off The Charts Live and Dress for Success.
How to Shake Up Your Industry
Erika’s Take On Our Industry:
What are the viewpoints that you have in your business? What are the things that you would like to see differently?
Think about what would you like to see be different in your industry? Here’s another example: a viewpoint that I have is that there comes a certain point in your business where you have to put away the step-by-step formulas. You have to stop looking for the quick fixes. You have to quit seeking out those silver bullets because they just halt your success.
When you’re first starting out in business, it’s so important to learn the basics of sales and marketing but eventually, you’ve got to put all that stuff away and you’ve got to go out there on your own and you have to figure it out. If you’re always going to stay at this level, you’re always going to have a little bit of confusion in your business. You’re always going to be thinking “When is it my turn?”
Every person that’s ever had a huge amount of success has eventually put away the things they’ve learned from their coaches, from their teachers, from their mentors and done it their way.
Drawing a line in the sand
One of the things I love about Erika is how she’s not afraid of drawing a line in the sand, and being opinionated. She doesn’t care what people think, she’s not trying to please people… she’s honest with herself and her market.
The way she takes a stand for what she believes in, makes it almost impossible to resist her marketing. Take a listen to her new MARKD show, for some examples of her opinions in business and life.
Think about it: if everyone is saying the same thing, how are you going to stand out from the crowd?
How can you stand out and not be bland?
The easiest place to start with developing your viewpoint is to start with something small in your life, something that you’re probably not attached to. It could be something like I only buy organic cotton sheets or I think all stools should have a back on them versus just being a straight up stool. I think that’s a really stupid example but it’s so basic.
If you just start with things that are really, really, basic in your life, and again, you’re unattached to and then you can move into the bigger viewpoints of your business, where it actually might be a little bit scarier for you to get your voice and to get your opinion out there into the world.
Just like with everything else, it’s like a muscle, the viewpoint muscle, you just build it up and build it up and build it up and pretty soon, you’re just going to be bossing the whole planet.
At the end of the day, it’s your business
It’s about developing your opinions and trusting that what you have, what you’re recognizing or what you like is actually the right thing.
At the end of the day, you are the one that has to deliver in your business. So if you don’t believe in what you’re doing, nobody else is going to either.
If you want to come to Off the Charts Live next year, go to OffTheChartsLive.com to grab your ticket now. Registration closes January 14th, 2015.
Over to you now… What’s your viewpoint?
Erika and I would LOVE to know what your big viewpoint is for your industry. Leave a comment below, and let us know how you plan to shake up your industry this year and beyond!