How To Design a Membership Site That Sells

Design a Membership Site

I’m a huge fan of lifelong learning.

Online courses and membership programs are some of the best ways for us to stay current and learn new things, in business and on the personal front, too.

You might have considered running or already run online courses of your own.

How To Design a Membership Site That Sells

So now I want to ask you this: does your members area help you keep your students engaged, and does it sell more of your courses along the way?

If not, then you might consider how our new membership software AccessAlly might help with the key areas of winning membership site software.

1. Make your membership site easy to login to

One of my personal pet peeves is when you sign up for a course and need to jump through hoops to access your newly purchased content.

Many membership site plugins have you check out and then enter your email address and select a password as a second step.

AccessAlly allows you to auto generate a password and send it to your customers right after they check out.

And if they happen to miss that email, they can just hit “forgot password” and get a new password sent anytime.

2. Have the right timing for your training programs

Depending on the type of online course that you’ve created, you might need to have different pieces of course content delivered at different times.

For example, you might have a live training course that needs to inform your students of special live coaching calls or unlock videos one week at a time.

Or, you might be running an ongoing evergreen program that should send an email and unlock a page on your membership site every few days.

You can easily do both with AccessAlly, without getting caught up in tech jargon about drip sequences.

Drip what?!

3. Offer additional courses, from within your members area

One of my favorite features of AccessAlly is the ability to show your students which courses they have and which ones they haven’t purchased yet.

This is the key to designing a membership area that sells without being slimy or pushy about up-sells or cross-sells.

In our members area, you can see a badge for each of the courses you’ve signed up for, and a greyed out badge for ones you haven’t taken yet.

If you click on the badge for a course you don’t own, you’re taken to a sales page where you can learn more about it and decide if it’s right for you.

4. Keep everything organized, and give people progress check-ins

One major problem with online learning is overwhelm. There’s just so much to learn, so many different modules, videos, and things to download and apply.

So think about how you can streamline the learning process for your students.

One way we’ve done that with AccessAlly is to create objectives for each of our trainings. You can check off the objectives as you complete them, and see how far you’ve come since you started the program.

Not only is that motivating, but it also helps us as course designers see where people excel and where they might be getting stuck.

5. Mix free courses with paid courses easily

One component of online learning to keep in mind is that not everything needs to be a paid course. You can use online membership sites for free training too!

When you have a combination of free and paid courses inside the same members area, you can take advantage of the cross-selling possibilities and it gets people used to logging in to access your best material.

So these were my top 5 tips for designing a membership site that helps your students learn better, stay engaged, and buy more of your trainings.

You can do all of these things and more with our new AmbitionAlly WordPress plugin for Infusionsoft, Ontraport, ActiveCampaign, ConvertKit, and Drip.

What Are Your Favorite Membership Site Features?

Now that we’ve designed our own membership site plugin for WordPress, we’re constantly looking for ways to improve it.

What are your favorite membership features or things that you feel could be missing in other online learning platforms out there? We may just incorporate your ideas into our next version of the software!


  1. Ildi on March 11, 2015 at 11:34 am

    AccessAlly looks beautiful! I’m not an InfusionSoft user…yet…so the course platform that I’ve been using, and that I really like, is Ruzuku.

    • Nathalie Lussier on March 11, 2015 at 11:36 am

      Thanks Ildi! I’ve met the team at Ruzuku and they’re a great bunch of folks, so I’m glad you’re enjoying their platform! :)

  2. Dennis on March 11, 2015 at 2:19 pm

    Hey Nathalie, nice job. Looks great and love all the features you added in.

    I’m not infusionsoft user. Can you use it without being a infusionsoft user, please let me know? I read through your sales page, but did not see anything. I love to see a demo in action with Accessally,if you have one. If not,great marketing and targeting.

    I have use a few different plugins and have my share of login problems,so that’s why I don’t use wishlist. They have have lots of problems over the years. One I’m using now is, membership champ, by Jason Fladlien and it does the job better then the others I tried. But can only have one level,so you can’t make multiple levels Membership sites. I also tired Derek Halpern zippy courses too, but I don’t like it.

    Thanks Dennis.

  3. Lara Dalch on March 11, 2015 at 10:39 pm

    This is great, Nath! And YOU look great…Texas agrees with you, my friend. :)

    I’ve always thought that the program buttons in your member area – highlighting what content I have/don’t have access to – were so smart. If I ever switch to Infusionsoft, AccessAlly will be the first plugin I buy, for sure.


  4. Donna Raymond on March 11, 2015 at 10:49 pm

    This was really awesome Natalie. I am just starting my business and am still in the conceptual stage for my bigger dreaming which is creating an online school, so this is incredibly helpful for my design process in building solid foundations and things I will need to consider in the future, whilst I’m still setting up! <3 So much love and gratitude for all that you do

  5. Mary Goldsmith on March 13, 2015 at 3:12 am

    Your new plugin looks fabulous Nathalie. If it was designed for Mailchimp, I’d purchase it in a heartbeat!

  6. Ify on March 29, 2015 at 9:38 am

    By making this all about infusionsoft, you’ve closed up a lot of interested buyers. But nice work though.

    • Nathalie Lussier on March 30, 2015 at 12:29 am

      We built it for ourselves first, so we began with the system we use. We’re hard at working making it available for different platforms! :)

  7. Marcela Hede on August 14, 2015 at 8:40 am

    HI Nathalie, I loved the demo of AccessAlly and the wonderful ease of use.

    My biggest question is that of course I don’t want to loose the tagging functionality of IS so when people purchase or have some actions with in the members area, how does this functionality works with AccessAlly? In other words is AccessAlly a solution that is going to let you connect a prospect’s behavior with their Infusionsoft profile?


    • Nathalie Lussier on August 17, 2015 at 2:39 pm

      Hi Marcela! Yes it definitely will. All of the functionality inside AccessAlly is based on Infusionsoft’s tags, so if they purchase or otherwise get new tags then AccessAlly updates itself and starts to behave with the information. Happy to answer any more questions you might have if you want to email us at too! :)