SEO Basics: Why Search Engine Optimization Is The Feminine Approach To Getting Traffic

SEO basics

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated.

Hmm… sounds like what most men say about women too: ever changing and complicated.

So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes naturally to us as women.

If you think about it, using your feminine charms you attract people to you, and unlike being pushy and running advertisements or chasing website traffic, search engine optimization is all about letting people come to you.

Search Engine Optimization: SEO Basics

Here are the SEO basics you need to know, to start appearing in the search engines when your ideal prospects are looking for you.

1. Get clear on what keywords they’re using to look for you.

There are very competitive words that are hard to show up for in the search engines, words like “weight loss” or “web design”. But these are also such broad categories, that they’re not really useful either.

Someone searching for weight loss might be writing a research paper on the topic, and not looking to hire a health coach. And it might be a programmer looking to learn web design, and not hire a web designer.

So think about the actual words people might be typing into the search engines, and think specific.

One of the most popular posts on this blog is “How to add an opt-in box at the bottom of blog posts” – you can’t get much more specific than that, but people type that type of query into the search engines every day.

2. Choose one keyword per page on your website.

Your website is made up of many different pages and blog posts, so you need to pick one keyword for each. Your website will have an overall “focus”, but you don’t need to determine that – just let the search engines do the work on that one.

Instead, focus on coming up with the perfect keyword for each new blog post you write, and for each of the main pages you have.

3. Optimize your page and interlink generously.

Fill in the meta tags on each of your pages, using the main keyword you selected for that page. If you don’t know what that means and you’ve got a WordPress website, just install WordPress SEO by Yoast and follow along with the tutorials and you’ll up and running in no time.

You’ll also want your keyword to appear in the text of your article or blog post, and you’ll want to link to related content on your site too.

4. Create amazing content that’s worth linking to which increases incoming links.

The search engines have a few different cues that tell them how good your website content is, and whether or not to list you higher up in their results.

One of them is how often your content is shared on social media and also how many times your site and pages get linked to from other websites.

So it’s in your best interest to create the best darned content you can, for both your ideal customers and because the search engines will notice and reward you for it too!

5. Make your Meta Description something worth clicking with a strong call to action.

Finally, look at the results for your keywords and think about how you can write your description to be even more clickable. Include a call to action that tells people to check out your page and then make sure they see what they were looking for when they get to your site.

So these are the SEO basics that will get you on your way to attracting more traffic and customers. If you want even more Simple SEO training that actually gets results, then sign up for my in-depth ongoing training program here.

What Are Your SEO Basics questions?

In the meantime, I’d love to hear what you think about search engine optimization as a feminine approach to traffic. Love it? Hate it? Leave a comment below!


  1. Maria on March 4, 2015 at 6:28 am

    I love the explanation of SEO being a feminine approach, “every changing and complicated” mmm . . . Thank you for sharing doable practical strategies. xx

    • Nathalie Lussier on March 4, 2015 at 10:19 am

      Yay Maria! So glad this resonated for you, and thank you so much for your kind comment! :)

  2. Katherine Swarts on March 4, 2015 at 10:52 am

    Someone put up a detailed article a couple of weeks ago specifically dedicated to the “amazing content” concept (cf. #4):

  3. Sage on March 4, 2015 at 12:02 pm

    Love the idea of feminine “come hither” approach! You make everything sound so easy :) Can’t wait to get more into this through B-School Tutees and OtC in May! Question- are you suggesting putting a CTA into the meta description that I write in the WP SEO by Yoast (which I have and use, but have never put a CTA)? Thanks!

  4. Deirdre on March 4, 2015 at 12:21 pm

    Nathalie, this is fantastic! Thank you for creating this video.

    I’ve been struggling with building my email list because I really don’t get that much traffic to my site in the first place.

    But this year, I’m really going to be placing a lot of my attention on creating more great content to increase my SEO so that I reach my ideal clients.

  5. Nica Mandigma on March 4, 2015 at 4:26 pm

    Love the analogy here, Nathalie! Your video just reminded me that one of my top projects of the year is fix my blog content and SEO.

  6. Cristiana on March 4, 2015 at 4:36 pm

    So great how you are able to make a frightful thing, SEO, looks familiar and easy to work with.
    I was so tired of being afraid of it
    Now I feel like “Allright my dear SEO, here I am to tame you”

  7. Dennis on March 4, 2015 at 5:02 pm

    Hello Nathalie , great post I love it. Thanks for sharing outstanding tips! I never thought of it that way,but my wife does fall in that categorie for sure. Haa!

    Here’s how i feel about Seo. It’a all about keeping it simple when it comes to ranking for different keywords. Mr Google” will shut us down anytime they want to, so just give them what they want and go with it. That’s all we can do. I’m a believer that it will be better for long term when it comes to building traffic,and links too. I only want to do the hard work one time.

    Pick your keyword for title tags, and go for it. Use your other keywords for your content and let them flow baby flow” with sharing awesome content with writing from your heart and soul, you need to feel it, when your writing it,.. But it, must come naturally.

    I’m happy to be here with you for B-school this year, and looking forward to your coaching and learning from you. I can’t wait to get started.

    Hope your having a great day.

  8. Sasha Stone on March 4, 2015 at 6:20 pm

    Nathalie, I love that you’re talking about the feminine approach to business. I think this is a very important conversation to be having amongst female entrepreneurs. We are too often taught that the only way to find success is by taking a very hardlined masculine approach. When of course, the truth is, if we are not honoring our feminine in that process, we are left feeling depleted and unsatisfied.
    Thank you Nathalie for being such a strong feminine voice kicking ass in business!

  9. Anna on March 4, 2015 at 9:46 pm

    Yes SEO is a lady things… We like things coming to us ;) you’re right and I would say that content is one of the most (if not the most) important things, but without denying the metas (title, description…), thr intern and extern links and the sitemap as well.

  10. Jossif Elefteriadis on March 16, 2015 at 6:41 am

    Hey Nathalie,

    Great 5 SEO Basics that’s pretty easy to implement as well.

    It’s easy to forget this especially when you’re starting out but thank you for the reminder :)

  11. Aberto Rendon on April 15, 2015 at 8:30 am

    Thanks Nathalie for this great blog post, it ads to my knowledge about SEO, actually I newly installed the WP yoast in my blog and it’s really great. I did have many SEO plugins but WP SEO by Yoast is the best….

  12. David on April 28, 2015 at 9:16 am

    This’s another great Tutorial about SEO Nathalie, thanks for sharing, Seo is very important if you want to get your website out of the ground

  13. Rahul on May 7, 2015 at 7:41 am

    Hi Nathalie,
    I think you have missed an important point of image SEO Which is a vital part of On-PAGE SEO. Also we can include LSI Keyword in post.


  14. Rebecca on June 18, 2015 at 6:37 pm

    love how simple you make this. So, only one keyword per page, huh? I always heard to put a few. But I will go back and try it. I need more traffic. Thanks.

  15. Alize Camp on July 1, 2015 at 11:25 am

    With Google, if you want to get high ranking in search results, you must to improved your SEO jobs, optimize the website and do more quality backlinks, as much as possible, but quality.

    Moreover, I always choose the low competition keyword which is easy to get rank.

    I have never get success with other search engines like Bing.

  16. Valerie on July 8, 2015 at 3:21 am

    Hi Nathalie, I’m happy to read your blog post, I’m a great fan of SEO and this is like a game of fortune or a game of survival. Sometimes you can find the results quickly but It will also take a year of hardwork to get significant result. Thank you for sharing your great tips, I’m also using WP SEO by Yoast :-)