Hey, CEO have you asked yourself lately: Where is my business going?

Where is my business going

Have you been so busy growing your business, that you’ve neglected to ask yourself: Where is my business going? Are you still on track or have you lost track of where you want your business to go?

No worries, this time of the year is the perfect opportunity to take a step back and make sure you’re still on track!

Ask yourself: Where is my business going?

Time For Rest and Pruning

As creative entrepreneurs, we’re awesome at creating, building, and adding new things to make our businesses bigger and better.

You might have dozens of ideas for new programs, products, or offerings that can help so many people.

But sometimes this constant focus on adding new things to our business portfolio can take a toll, and can actually be damaging to your business.

Just like a piece of land that’s constantly being farmed is going to get tired, sometimes you need to give things a rest, and sometimes you need to pull everything out and start with a clean slate.

Or maybe you just need to start with some gentle pruning of your offerings and projects, so the important ones can blossom.

Coaching Assignment

Here’s my coaching assignment for you right now:

Take a moment and think about whether or not the business you’re building right now is exactly the business you want to be creating.

Every now and then, we tend to get carried away or allow outside expectations to dictate what we need to do next.

I’m personally constantly re-evaluating my business, the different projects we have on the go, and whether where I’m headed is really where I want to go.

For example, I know that building our software products for AmbitionAlly is where the future of our company is headed. That means that I need to say no to other projects or opportunities that don’t align with that vision right now.

How can you simplify what you’re offering or creating in your business, so that you’re really able to streamline your operations and stay more zen?

What products or services take the most time to deliver or zap you of your enthusiasm?

What projects have you added to your plate because it feels like you “should” do them?

Now go ahead and take a step back, and see if these could be crossed off your list.

Letting Go Of Things That No Longer Serve You

Letting go of things that no longer serve you is a more powerful way to grow your business, because it allows you to focus on the things that excite you and that are likely to be more profitable in the long run too!

This level of self-knowledge is hard to come by, and sometimes you need a coach or some friends to help you get more clear.

As a way to help you move forward and let go of the things that are holding you back, please leave a comment below and tell me what 1 thing you want to release or drop from your to-do list or offerings.

Sometimes a little destruction is necessary before true creation can take place.

Answer this in the comments: Where is my business going?

Now it’s your turn to answer… is your business on track? Have you gotten lost in the weeds? Leave a comment below and let us know, so we can help you get back on the path you know you want to pursue!

What are you willing to let go of to move forward?


  1. Pamela D'Alessandro on January 28, 2015 at 10:57 am

    Excellent!!! Can’t wait to see the next clip!

  2. Steve on January 28, 2015 at 11:40 am

    Let go of too many distractions and time robbing habits in daily web use. So many interesting things to see and do.

    • Nathalie Lussier on January 28, 2015 at 4:25 pm

      Oh yeah, that’s a BIG one Steve! ;)

  3. Marcela on January 28, 2015 at 11:46 am

    Hi Nathalie–
    my business in on track however, this is a perfect moment to sit back and evaluate what we are doing and if we want to continue on this trend. We set goals for 2015 but we are seeing now how long and how much effort they take to get to. I am already seeing some of my goals will take more time than I expected!

    When you say “Sometimes a little destruction is necessary before true creation can take place” reminds me of Joseph Campbell when he explains some parts of us have to die to give space to the new wonderful creations to come. this is a constant cycle.

    • Nathalie Lussier on January 28, 2015 at 4:25 pm

      Absolutely Marcela! Taking stock of how long it’s going to take to get to your goals is so important, so you’re not setting false expectations for yourself. :)

  4. Jana Gouchev on January 28, 2015 at 12:18 pm

    Hi Nathalie!

    Thanks for another great post!

    I’m a business lawyer for start-ups and small businesses. I work with lot of coaches and creative types – which is what energizes me. I think my business is headed in the right direction. I’ve definitely grown, but I do wonder how to get rid of some of those energy draining projects. I think it comes down to setting boundaries with yourself and learning to say no, which I’m still struggling with a bit.

    Thanks again.


    • Nathalie Lussier on January 28, 2015 at 4:26 pm

      Absolutely Jana. I think that as you keep working with clients you’ll get better at recognizing when a project is going to be a good fit or not, so you can feel confident saying no when it’s not a fit. :)

  5. Teresa on January 28, 2015 at 3:57 pm

    Hey Natalie~

    I’d appreciate your feedback.

    For those relatively new founders, isn’t experimentation and exploration needed for a reasonable time to determine what feels right, is generating interest and helping list building?
    What is your suggested criteria for determining what’s “serving” a persons business or not working?
    How much time do you suggest people factor in for trial and error?
    What questions do you suggest we ask ourselves to make those important decisions and determinations.

    All of this feels very delicate to me in terms of our WHY and also in terms of recognizing that relationship building takes time! So, that’s where I’m coming from.


    • Nathalie Lussier on January 28, 2015 at 4:29 pm

      Hi Teresa! Great questions! In the early days you’ll definitely spend time experimenting (and actually, I still experiment all the time – I don’t think that ever really stops!) but eventually you’ll get a sense for what works and what doesn’t work. For a concrete example around list building, let’s look at a guest posting spot that got you 5 clicks back to your website (but took you 3 hours to write and polish). Probably not worth it, but if you got 50 or 300 clicks, it might be.

      So I’d say, take a look at things in comparison to one another – and think about how you spend most of your days. Do they feel aligned with the big things on your goals/plans or taking you away from those? :)

  6. Cathy Wilke on February 2, 2015 at 1:01 pm

    This is such important info Nathalie–for those of us right brain people who love to be in “creation mode” it’s easy to keep coming up with new offers and courses that can end up taking your business off track. I have to really force myself to do what you suggest in the video and continually look at what I’ve got and more importantly where I want to go with my business so that the two are in alignment. I love the necklace you’re wearing in the video BTW! You’ve got great style Nathalie :)