Have you been so busy growing your business, that you’ve neglected to ask yourself: Where is my business going? Are you still on track or have you lost track of where you want your business to go?
No worries, this time of the year is the perfect opportunity to take a step back and make sure you’re still on track!
Ask yourself: Where is my business going?
Time For Rest and Pruning
As creative entrepreneurs, we’re awesome at creating, building, and adding new things to make our businesses bigger and better.
You might have dozens of ideas for new programs, products, or offerings that can help so many people.
But sometimes this constant focus on adding new things to our business portfolio can take a toll, and can actually be damaging to your business.
Just like a piece of land that’s constantly being farmed is going to get tired, sometimes you need to give things a rest, and sometimes you need to pull everything out and start with a clean slate.
Or maybe you just need to start with some gentle pruning of your offerings and projects, so the important ones can blossom.
Coaching Assignment
Here’s my coaching assignment for you right now:
Take a moment and think about whether or not the business you’re building right now is exactly the business you want to be creating.
Every now and then, we tend to get carried away or allow outside expectations to dictate what we need to do next.
I’m personally constantly re-evaluating my business, the different projects we have on the go, and whether where I’m headed is really where I want to go.
For example, I know that building our software products for AccessAlly is where the future of our company is headed. That means that I need to say no to other projects or opportunities that don’t align with that vision right now.
How can you simplify what you’re offering or creating in your business, so that you’re really able to streamline your operations and stay more zen?
What products or services take the most time to deliver or zap you of your enthusiasm?
What projects have you added to your plate because it feels like you “should” do them?
Now go ahead and take a step back, and see if these could be crossed off your list.
Letting Go Of Things That No Longer Serve You
Sometimes a little destruction is necessary before true creation can take place.
Letting go of things that no longer serve you is a more powerful way to grow your business, because it allows you to focus on the things that excite you and that are likely to be more profitable in the long run too!
This level of self-knowledge is hard to come by, and sometimes you need a coach or some friends to help you get more clear.
As a way to help you move forward and let go of the things that are holding you back, please leave a comment below and tell me what 1 thing you want to release or drop from your to-do list or offerings.
Sometimes a little destruction is necessary before true creation can take place.
Answer this in the comments: Where is my business going?
Now it’s your turn to answer… is your business on track? Have you gotten lost in the weeds? Leave a comment below and let us know, so we can help you get back on the path you know you want to pursue!
What are you willing to let go of to move forward?
