How to increase business – are you willing to crank up your capacity?

I love analogies, and this one will teach you how to increase business through increased capacity. I know a lot of business analogies come from sports but this analogy is not about team work or getting a coach.

This analogy is all about the inner game that we need to master to become expert business owners.

I’ve been practicing Bikram Yoga (hot yoga) for almost 8 months now. The question that runs through my mind at the start of each class is:

Can you handle the heat today?

Here’s the thing, every day you need to show up in your business with your best self. Every day there will be things that try your patience or push you outside of your comfort zone.

At the beginning of each hot yoga class, we start with breathing exercises that are designed to expand our capacity to take in more air.

The inhale teaches us to take in more good, which gives us energy and is necessary to surviving the heat. The exhale makes room for more air the next time, and teaches us to let go of the stuff we no longer need.

The same is true when we’re trying to figure out how to increase business… allow me to explain.

How to increase business by cranking up your capacity for good

Every business owner needs to practice expanding their capacity for good. Here are a few examples of increasing the capacity for good in your life and business, and the growth that follows.

I like to remind myself that as human beings we couldn’t be further from being machines… if we want to increase our capacity or are looking for how to increase business, it’s not just a quick swapping out of hard drives from 80 GB to 512 GB.

It’s a practice, it takes time, and it starts with conscious intentions.

  • Practice being grateful when things go well, don’t say to yourself: “this is too good to be true”. Let it be good.
  • Enjoy the company of great friends, laugh a lot, and make space for these joyful times.
  • Take amazing care of the clients you have now (no matter how few or many there are) because what your nurture, grows.
  • The real secret for how to increase business? Celebrate your business successes, and know there are more to come.
  • Get comfortable with the uncomfortableness that comes with growth, it’s here to stay if you’re dedicated to going the distance.
  • On a more practical level, upgrading to the next level of domain hosting because you’re getting more traffic to your site is a form of taking in more good.
  • Getting your business registered, incorporated, or getting that business credit card… all little details that add up in the way you look at your business and allow good to come into it.

How to increase business by refining your ability to let go

On the flip side, the only way to truly take in more good in your life and business is to let go of the bad. I don’t think we should ignore or fast forward through the hard parts of life, but rather that we should be present with them, and then move on.

Letting go creates white space for the good to come in, and reduces overwhelm. Want to know how to increase business? Stop doing the stuff that’s distracting you from it.

  • Let go of the negative comments that bring you down.
  • Let go of the need to gossip, hear or say bad things about people. There are good things you can think of for every person on this planet.
  • Stop asking yourself “how to increase business” and instead let go of the time consuming tasks that aren’t business critical.
  • Love and let go of the people who keep you feeling small or who don’t accept your changing capacity for good.
  • Let go of the habits that are holding you back, whether that’s junk food, lack of sleep or exercise, smoking, etc.
  • Let go of the need to be right.
  • Let go of the illusion of control. This is a big one for me, and I’m actively practicing letting go of “control”.

What have you done lately that has shown you how to increase business?

These are just some examples of the ways we can increase our capacity for more business, and living a great life… and reduce our attachments to make space for the good to come in.

What have you done lately (either taking on or letting go) that has impacted your life and business?

Let me know in the comments below!

How to increase business

16 Comments

  1. annedreshfield on June 7, 2011 at 4:05 pm

    Nathalie, this is a great post. I’m writing down a lot of those bullet points — definitely good things to remember on a daily basis!



  2. annedreshfield on June 7, 2011 at 4:05 pm

    Nathalie, this is a great post. I’m writing down a lot of those bullet points — definitely good things to remember on a daily basis!



  3. NathLussier on June 7, 2011 at 6:41 pm

    @annedreshfield Yay Anne I’m so happy to hear that! I think the only time I really focus on these things is when I’m not absorbed in work, so yes it’s great if you can remind yourself on a daily basis. ;)



  4. NathLussier on June 7, 2011 at 6:41 pm

    @annedreshfield Yay Anne I’m so happy to hear that! I think the only time I really focus on these things is when I’m not absorbed in work, so yes it’s great if you can remind yourself on a daily basis. ;)



  5. JeanMorganCompton on June 8, 2011 at 9:24 am

    Great post, Nathalie! I’ve been meditating in the mornings and am finding that my day goes better and I’m more productive. Love your tips and the idea of ‘letting go’. So important to remember.

    XO



  6. JeanMorganCompton on June 8, 2011 at 9:24 am

    Great post, Nathalie! I’ve been meditating in the mornings and am finding that my day goes better and I’m more productive. Love your tips and the idea of ‘letting go’. So important to remember.

    XO



  7. NathLussier on June 8, 2011 at 9:58 am

    Thanks @JeanMorganCompton ! I think your reminder of morning meditations is all I needed today so I’m going to commit to that on a daily basis.

    BTW check out Jean’s free morning meditation MP3 here: http://jeancompton.com/free-guided-meditation/



  8. NathLussier on June 8, 2011 at 9:58 am

    Thanks @JeanMorganCompton ! I think your reminder of morning meditations is all I needed today so I’m going to commit to that on a daily basis.

    BTW check out Jean’s free morning meditation MP3 here: http://jeancompton.com/free-guided-meditation/



  9. ethanwaldman on June 10, 2011 at 8:06 am

    Awesome! I too am a Bikram Yoga fan. It’s the most difficult thing (both physically and mentally) that I do, so everything else pales in comparison!

    What I’ve done lately: I’ve stopped being afraid to simply *ask* people for what I want- like guest posts, mentions, etc. The fear of rejection is always so out of control compared to what actually happens when you ask.. Like getting “yes” for an answer!



  10. ethanwaldman on June 10, 2011 at 8:06 am

    Awesome! I too am a Bikram Yoga fan. It’s the most difficult thing (both physically and mentally) that I do, so everything else pales in comparison!

    What I’ve done lately: I’ve stopped being afraid to simply *ask* people for what I want- like guest posts, mentions, etc. The fear of rejection is always so out of control compared to what actually happens when you ask.. Like getting “yes” for an answer!



  11. NathLussier on June 10, 2011 at 11:07 am

    @ethanwaldman You said it! ;) And way to go on the asking, it’s totally worth the uncomfortableness to get to the other side… especially when it’s a yes!



  12. NathLussier on June 10, 2011 at 11:07 am

    @ethanwaldman You said it! ;) And way to go on the asking, it’s totally worth the uncomfortableness to get to the other side… especially when it’s a yes!



  13. Matt Logan on October 13, 2011 at 7:08 am

    I think your holistic approach to business is amazing Natalie. I don’t comment here too often because my business, as it were, is still in its early days and mostly consists of me dreaming and gathering experience, but there’s some really good stuff here.

    To see one’s business as an extension of who you are. You’re right, it’s so vital to love what you do day-to-day, even if you’re still building up to the big ideas.

    Thanks for sharing. :-)



    • NathLussier on October 13, 2011 at 4:30 pm

      @Matt Logan Aww thank you Matt, that means a lot to me. :)



  14. Garry Stafford on October 17, 2011 at 8:49 am

    Nathalie- “Let it be good,” and “Celebrate your business successes….” are ones that stick for me as challenging. I don’t so easily allow myself to take the credit and give that pat on the back that motivates me to do greater things, as well as, carry through the lean times. Thanks for pointing that out.

    Also, wow, “Let go of the need to be right.” Insecurity can so feed that one. And it can be so freeing when you truly surrender that need.



    • NathLussier on October 17, 2011 at 10:57 am

      @Garry Stafford Hey Garry, thanks so much for highlighting the ones you have a tougher time with. It’s so easy to get be onto the next thing and not celebrate our successes. Woo, what a doozy. :)