Add Email Signature – The most overlooked place to market your small business

It’s time to add email signature plans to your todo list! Believe it or not it’s one of the simplest and most overlooked places where you can educate your friends, family, and colleagues about your business.

One of the word of mouth principles that holds truest today is the idea of “top of mind”. With so many service providers competing for space in our brains, it’s important to remind people about what we can do for them.

Here’s the thing, if you don’t add email signature details about you and your business, if someone asks your third cousin for a referral they might not remember that you’re exactly the person to recommend. On the other hand, if you had just forwarded photos of your kids to your cousin with your email signature attached, it’s super clear that you’re taking on clients and exactly what you do for people.

Last week’s video was all about setting up your Google Apps Email accounts for multiple team members checking an email inbox. This week it’s all about how you sign off in your emails!

How to Add Email Signature Video

Add Email Signature 3-Step Process

This add email signature step by step process is really simple, so I don’t want you to overlook it. I want you to actually follow through and implement. Otherwise, it won’t matter how cool you think it might be to add email signature to your emails because you won’t be getting the word of mouth benefits I wrote about earlier.

  1. If you’re using Firefox, Chrome, or Safari you’ll want to download and install the free WiseStamp addon.
  2. Once it’s installed, it’s time to add your name, a link back to your web site, what your business does, and ways for people to get in touch with you.
  3. Add in your blog’s RSS feed to make sure that your latest blog posts get the attention they deserve.
  4. That’s it!

Did you add email signature to your todo list?

I hope you enjoyed this week’s Getting Techy with Your Business video! Be sure to subscribe to the YouTube channel to get the videos as soon as they’re posted!

 

18 Responses to Add Email Signature – The most overlooked place to market your small business

  1. Yeah I do feel that email signatures is one of the most over looked marketing techniques for any business. You can grow a slow but steady amount of backlinks along with getting easy traffic over to your website.

  2. Yeah I do feel that email signatures is one of the most over looked marketing techniques for any business. You can grow a slow but steady amount of backlinks along with getting easy traffic over to your website.

  3. @Justicewordlaw Totally! I’m not sure that email signatures would really build your backlinks though, since an email is not a page on the web, but at least you’re getting people to see what you do and click through. :)

  4. @Justicewordlaw Totally! I’m not sure that email signatures would really build your backlinks though, since an email is not a page on the web, but at least you’re getting people to see what you do and click through. :)

  5. This was super helpful Nathalie.

    I used to manually add my signature to every mail, but as you can probably imagine sometimes I forget + this is a perfect way to have that in default.

    I use mac mail + I just googled how to add the signature there thanks to your advice + I’m hooked.

    If anyone what’s to know, here’s the link: http://docs.info.apple.com/article.html?artnum=61446

    Sending you a big hug from Panama!

  6. This was super helpful Nathalie.

    I used to manually add my signature to every mail, but as you can probably imagine sometimes I forget + this is a perfect way to have that in default.

    I use mac mail + I just googled how to add the signature there thanks to your advice + I’m hooked.

    If anyone what’s to know, here’s the link: http://docs.info.apple.com/article.html?artnum=61446

    Sending you a big hug from Panama!

  7. @MayiCarles Yay Mayi, and thanks so much for sharing that! I knew I couldn’t cover every type of email software out there. ;) And I totally agree, I always used to handwrite it and ended up forgetting… this way it’s much easier. :)

  8. @MayiCarles Yay Mayi, and thanks so much for sharing that! I knew I couldn’t cover every type of email software out there. ;) And I totally agree, I always used to handwrite it and ended up forgetting… this way it’s much easier. :)

  9. Thanks Nathalie! I have a signature to mine but I don’t have my feed or tagline included, something that I easily looked over, that will make such a difference!

  10. Cool Nathalie! Finally I can have a professional looking signature ! Thanks for your hints and help each week ! :-)