At the start of your business, you need to do what it takes to bring money in the door. You might try different business models, ideas, and projects.
As your business matures, you need to focus on keeping a larger piece of the pie… and that means increasing margins.
I’ve seen even smart business owners fall into the trap of constantly pursuing revenue growth, while expenses creep up on them. Sometimes even spending more than they earn, essentially working for free.
