branding Archives - Nathalie Lussier

Coming Up With a Tagline That Rocks

Coming up with a tagline for a product or offering can be a head scratcher. You want something that gets your point across and really sums up your products and services… while showing your personality. You want your name or tagline to deliver so much meaning, while remaining short and to the point. No pressure,…

Multiple Websites Dilemma – Two Different Brands or Just One?

I get asked regularly how it’s best to brand yourself online when you have multiple passions and business ideas: multiple websites or just one? For that matter, when you start asking about starting multiple websites do you also start multiple branded social media accounts, too? This question arises when you have multiple interests, you’re a…

How Your Business Idol Might Be Unwittingly Sabotaging Your Success

Have you ever looked up to a business idol, and suddenly felt like you were “less than” them because you haven’t achieved their level of success, fame, or fortune? That’s what happens when you put your business idol on a pedestal. It’s such a common occurrence, but for most of us this type of comparison…

Social Media vs. Trust

Inc.com published an interesting article commenting on the impact of social media on how a personal brand is perceived. With the advent of Facebook and Twitter, it is becoming increasingly easy for people to self-promote, and some people take this to mean “more tweets/updates” = “more trust”. See the article by Brent Leary. Social Media…

Are You an Icon? How to set your blog comment icon.

In order to be memorable, to stand out from the crowd, you need to become an icon… and what better way to cement your icon status than by using a recognizable icon across all the social media sites you use? Today’s video is all about how to set your blog comment icon, which is also…

Creating Influence With Your Content – How to Use What You’ve Got to Get Where You Want to Go

Photo credit You might not realize it yet, but creating influence is not only possible but it’s essential to your online business success. The definition of influence is: “The capacity to have an effect on the character, development, or behavior of someone or something.” Fairly straightforward right? Let’s talk about why having influence is important,…

Business Ease – when did easy become a bad thing?

Photo credit Do you live with a sense of daily business ease? Or have you ever thought about a solution to a business problem and then said: Oh, that’s too easy. When did easy pick up a bad connotation? That’s easy. She’s easy. Ouch. When did easy become a bad thing? Especially business ease? I’ve…

How to Name a Business or Blog in the Digital Age

How to name a business: Google, zazzle, groupon, bing, squidoo, yahoo, flickr… what’s in a name? Photo credit If you’ve been pondering how to name a business or blog for awhile, you’re not alone. When it comes time to set up a web site for yourself, the unlimited combination of letters can be overwhelming. You…

How to Let Go, Turn Your Potential Energy into Kinetic Energy, and Finally Make Your Ideas Reality

Photo credit This is the article I wish I had read when I was a kid thinking I was full of “business potential”. My friend Erica’s article about how to make money on the internet inspired me to put my ideas together on the business “potential energy” of an online business. Erica wrote about how…

Video Marketing: How to Use Video to Market Your Business Online

Photo Credit One of the first things I remember from my childhood is standing in front of the home video camera my father bought to chronicle our family life (there’s no way I was thinking about video marketing back then!). I would dance, sing, and talk about eating peaches without the skin on them. These…