How to Name a Business or Blog in the Digital Age

How to name a business: Google, zazzle, groupon, bing, squidoo, yahoo, flickr… what’s in a name?

If you’ve been pondering how to name a business or blog for awhile, you’re not alone.

When it comes time to set up a web site for yourself, the unlimited combination of letters can be overwhelming. You want to have a web site name that people can remember, and that also somehow explains what your business or blog is about.

There are several ways to go about it: the made up word, the straight-up definition, or something more personal like your name.

1. Make something up (aka how to name a business in the tech field)

Made up words are great if you’re creating a brand, or a business where you plan on having many people on board. Most examples of these tend to be tech-related, and all the examples above fit into this category.

You can play around with some wacky name generator tools. Or you could throw some letters into a hat and pull them out randomly to form your new company name!

2. Choose a descriptive keyword (aka how to name a blog for seo)

You can also choose to describe your site exactly: or – This tells people who land on your site exactly what they’re getting.

This is also good because it helps search engines understand what your site is about. The downside is you can’t start writing about your sock monkey business if you decide to change business directions.

3. You are your business:

This one brings up a lot of “stuff” and I know exactly how you feel. Being in the spotlight or putting yourself in your business can feel like an ego thing, but in the end it’s the one thing that’s unlikely to change over the lifetime of your business.

You’ll always be there, and even if you change business directions you won’t need to start your web site over from scratch.

I like to think of Walt Disney on this one. Although Walt is no longer with us, his name and vision lives on through his business.

Whether or not you would want your company to live on beyond you, the benefits of using your name definitely outnumber the cons.

One of the biggest drawbacks of using your name is that names can be tricky to spell. Very few people have straightforward names, but that might work to your advantage when it comes time to buying your domain name.

What’s in a name?

So what name should you pick when you’re putting together your web site and business? I recommend having one main web site “hub”, and if is available I’d snag it before it’s gone! Otherwise feel free to choose something else for your business and domain name.

I’ve got a lot to say about blog naming basics, so if you want more check out my post on ProBlogger.

Why did you choose your domain or business name? I’m curious to find out your thought process on the topic.

Be sure to grab your free weekly tech tidbits for more advice on how to name a business or start a blog.

Nathalie Lussier


  1. Brad on July 30, 2012 at 2:52 pm

    While I do agree with you that made up words are good for tech companies, you can’t really just pull them out of a hat. There needs to be a flow and nice tone to the word.

    Other then that, nicely put.

  2. Adrienn on August 3, 2012 at 1:27 pm

    Been thinking about this lately a lot. I started blogging under a nickname but as time went by I felt more and more comfortable to use my own name. So my blog is now called “Adrienn Csoknyay Organizing”. My only concern is as I plan to sell my products worldwide, that my name is not the easiest to remember. My next step will be to create a site and buying a domain name. But I’m still not sure whether I made the right choice.

  3. Preeti Bluebit on September 10, 2012 at 10:33 am

    Very good article, I really liked the advice you have given here. This is now so much important to have a unique yet simple name for users to remember. I recommend using for finding business and company name.

  4. Imam Rachmadi on January 18, 2013 at 3:47 am

    Name It.

  5. Ja Gold on September 11, 2013 at 9:03 pm

    Great, thanks for the article! I will pass it along :)

  6. Thomas Barnes on February 18, 2015 at 12:53 am

    Very good article, I really liked your advice. This is now so much important to have a unique yet simple name for users to remember. Yes the biggest drawbacks of using business name are that names can be tricky to spell.

  7. Manish Rauthan on February 23, 2015 at 5:35 am

    Thanks for this great post nathalie. Well Name generator is nice tool. I think name should be small that user can learn easily.

    Buy a expired domain with some social stats. That will be good for fast growth. I love you blog post for this topic.

    Thanks again for this nice information.

  8. Natasha on June 7, 2015 at 4:14 pm

    hi all

    i’m looking for a catchy business name for my automotive advertising magazine, any business that has something to do with cars/vehicles can advertise in this magazine. i’m looking for a nice business name i can name the magazine, something catchy. I’m from South Africa and can’t find a good catchy name. Please help….