Creating Influence With Your Content – How to Use What You’ve Got to Get Where You Want to Go

You might not realize it yet, but creating influence is not only possible but it’s essential to your online business success. The definition of influence is: “The capacity to have an effect on the character, development, or behavior of someone or something.”

Fairly straightforward right? Let’s talk about why having influence is important, and then we’ll go over the steps to creating influence in your business online.

Why would you want to influence your readers or blog visitors? You might want to influence them to take action, like click play on a video marketing piece, leave a comment, share your work with their colleagues, or implement an idea that has the potential to change their life.

I’m going to go one step further and say that without creating influence, you won’t be able to get people to take action on your suggestions… and that getting someone to take the first step with you is just as important as getting someone to buy what you’ve got to sell.

Creating Influence Starts With Where You’re At Now

A lot of us want to rush to the finish line, to get the right answers without doing the homework, and experience the results without putting in the effort. Myself included. But there’s a problem with looking over the answers before reading the questions: you won’t learn.

I believe that in order to have the influence you need to succeed in your business, you need to start where you’re at. No skipping ahead, just one step at a time. And you know what’s great about that? When you start with where you’re at, you can bootstrap and evolve much faster than trying to skip ahead. True story.

When trying to turn your entrepreneurial ship around, you need to take into account the direction of the winds. If you’re in the middle of the ocean and it’s quiet as can be, you don’t have any data to help you decide where to go. But if you’ve been taking in the feedback of your readers and tribe, you’ll know exactly where you’re going.

Watch this quick video to see exactly what I mean by that.

Creating Influence By Tracking Where You’ve Already Got It

How to Use PostRank to Track Your Influence

This is where PostRank comes in. Once you’ve installed the PostRank plugin, you’ll see how each of your blog posts rank against each other. Some blog posts and topics are hot stuff, while others are ho-hum.

Your job is now to detect any patterns that might have formed. Do your blog posts go viral every time you write about dogs? Duly note it.

Do your readers seem to share their innermost thoughts with you when you open up first? Great.

Do the blog posts that perform the best revolve around a certain topic, get posted on a certain day of the week, or is there another common thread? Now you can find out.

Once you know what makes a blog post stand out from the rest, it’s time to use that to your advantage. Repeat what works, and leave what’s not working behind. That’s creating influence by leveraging what you’ve already got going for you.

Don’t overlook this just because it’s simple. Creating influence is much easier when you repeat what’s worked for you in the past, instead of trying to reinvent the wheel. If people like when you talk about a certain topic, expand on it, talk about related ideas, and keep building on what works.

Leave a comment below & share your hottest blog post

After you’ve installed PostRank, come back and let us know which one of your blog posts ranks the highest. I want to read it, and I know everyone else will too.

We can all learn from each other, so let’s share our own formulas for creating influence via blog posts.

Before you go, be sure to grab your free weekly tech-made-simple videos and Get Techy With It now!

23 Comments

  1. jennyshih on June 28, 2011 at 12:37 pm

    Thanks for sharing this easy plugin. I love what it’s telling me about my writing. Here’s my most recent “10”: http://jennyshih.com/2011/06/how-to-embrace-fear-find-love-and-change-the-world/

    I love tools that give me stats. Can’t wait to play around with this and see what happens. Thanks, Nathalie!



  2. jennyshih on June 28, 2011 at 12:37 pm

    Thanks for sharing this easy plugin. I love what it’s telling me about my writing. Here’s my most recent “10”: http://jennyshih.com/2011/06/how-to-embrace-fear-find-love-and-change-the-world/

    I love tools that give me stats. Can’t wait to play around with this and see what happens. Thanks, Nathalie!



  3. NathLussier on June 28, 2011 at 12:56 pm

    @jennyshih Thank you for sharing your post with us Jenny! This line really spoke to me: “I learned that security isn’t found in a large company, but in a deep faith in myself.” Woah, so true!

    Oh and I love me some stats too. ;)



  4. NathLussier on June 28, 2011 at 12:56 pm

    @jennyshih Thank you for sharing your post with us Jenny! This line really spoke to me: “I learned that security isn’t found in a large company, but in a deep faith in myself.” Woah, so true!

    Oh and I love me some stats too. ;)



  5. a_prezzano on June 30, 2011 at 7:29 am

    If you can’t track it, don’t do it! Thanks for this plugin reco, Nathalie. Awesome! Now I just have to add some content and send newsletters!!!!! Next week, baby! Launch date!



  6. a_prezzano on June 30, 2011 at 7:29 am

    If you can’t track it, don’t do it! Thanks for this plugin reco, Nathalie. Awesome! Now I just have to add some content and send newsletters!!!!! Next week, baby! Launch date!



  7. NathLussier on June 30, 2011 at 8:12 am

    @a_prezzano Yay I’m so excited for you! I know you’re going to kick butt, and I totally agree – track it or don’t do it. ;)



  8. NathLussier on June 30, 2011 at 8:12 am

    @a_prezzano Yay I’m so excited for you! I know you’re going to kick butt, and I totally agree – track it or don’t do it. ;)



  9. Justicewordlaw on June 30, 2011 at 11:49 am

    That plugin is really great and it really does help you with finding good ways to increase your readers. I have been using it for awhile now and have learned a lot from it and started to create more series from the posts that receive an 8 or higher.



  10. Justicewordlaw on June 30, 2011 at 11:49 am

    That plugin is really great and it really does help you with finding good ways to increase your readers. I have been using it for awhile now and have learned a lot from it and started to create more series from the posts that receive an 8 or higher.



  11. ethanwaldman on July 1, 2011 at 7:02 am

    Hey Nath- Thanks for a great Cue this week. I installed PostRank and was amazed at the results! You’re totally right that you can’t necessarily track these results with the naked eye. My highest ranked post was not what I was expecting. My hottest blog post: http://www.cloud-coach.net/general/kindness/



  12. ethanwaldman on July 1, 2011 at 7:02 am

    Hey Nath- Thanks for a great Cue this week. I installed PostRank and was amazed at the results! You’re totally right that you can’t necessarily track these results with the naked eye. My highest ranked post was not what I was expecting. My hottest blog post: http://www.cloud-coach.net/general/kindness/



  13. NathLussier on July 1, 2011 at 8:48 am

    @Justicewordlaw It’s awesome to hear that you’ve been using it to create more series based on the posts with an 8 or higher. Love heading that. :)



  14. NathLussier on July 1, 2011 at 8:48 am

    @Justicewordlaw It’s awesome to hear that you’ve been using it to create more series based on the posts with an 8 or higher. Love heading that. :)



  15. NathLussier on July 1, 2011 at 8:49 am

    @ethanwaldman Yes it’s kind of surprising… because you might just look at comments, but number of comments isn’t the same as “depth of comments” or number of interactions across the web. :)



  16. NathLussier on July 1, 2011 at 8:49 am

    @ethanwaldman Yes it’s kind of surprising… because you might just look at comments, but number of comments isn’t the same as “depth of comments” or number of interactions across the web. :)



  17. nkellerm on July 8, 2011 at 6:37 am

    Nath, i need help. For some reason I added the plug in, activated it then when i got to my post they all say 1.0 no different number?!?! Odd, do you know what I could be doing wrong?

    Thanks for everything!



  18. nkellerm on July 8, 2011 at 6:37 am

    Nath, i need help. For some reason I added the plug in, activated it then when i got to my post they all say 1.0 no different number?!?! Odd, do you know what I could be doing wrong?

    Thanks for everything!



  19. NathLussier on July 8, 2011 at 7:58 am

    @nkellerm Hey Nichole! I don’t think you did it wrong. Give it a bit of time to gather data, and then check back again. You might see 1.0’s for awhile. ;)



  20. NathLussier on July 8, 2011 at 7:58 am

    @nkellerm Hey Nichole! I don’t think you did it wrong. Give it a bit of time to gather data, and then check back again. You might see 1.0’s for awhile. ;)



  21. nkellerm on July 8, 2011 at 3:00 pm

    @NathLussier Ohhh okay, it doesnt show FB shares, just twitter and FB is that normal? Thanks



  22. nkellerm on July 8, 2011 at 3:00 pm

    @NathLussier Ohhh okay, it doesnt show FB shares, just twitter and FB is that normal? Thanks



  23. Coolest on August 13, 2011 at 9:55 pm

    One step at a time! Good advice for building any type of business. It took me a very long time to get off the ground and I still work 7 days a week trying to get where I want to be.