Business Ease – when did easy become a bad thing?

Do you live with a sense of daily business ease? Or have you ever thought about a solution to a business problem and then said: Oh, that’s too easy.

When did easy pick up a bad connotation? That’s easy. She’s easy. Ouch.

When did easy become a bad thing? Especially business ease?

I’ve been noticing this a lot lately: we as human beings don’t like to do what comes easy. It’s not that we want the challenge, though sometimes that’s part of it. It might be that we think success or winning takes a lot of hard work.

We’re raised with the expectation that to win in business or life, we need to work hard, nose to the grindstone. In fact, we’re almost taught to run away from business ease.

What I’d like you to contemplate right now is exactly the opposite.

What if in order to succeed you had to do what comes most easily to you?

I’m not talking about watching hours of Castle or CSI in front of the TV, or eating a pint of ice cream. Sure, that comes easy but so does sleeping (for most people). But rather let’s look at what business ease you might possess.

What are you really good at? What are your strengths? What do you do that other people can’t or would rather not?

Are you able to write with ease? Is it easy for you to get up in front of a crowd to present? Do you find it easy to listen attentively to someone without interjecting?

A bird flies with ease. A fish swims with ease. It’s easy for a horse to walk.

The formula for success: do what comes easy

For two years in my raw food business I did work that wasn’t easy. Don’t get me wrong, I learned a lot, grew a lot, and I wouldn’t be where I am today without this experience. But it wasn’t easy.

The work I do now, the combination of web design, marketing, and technology strategy comes easy. I’ve been doing it since my little fingers connected with the keyboard on the Internet for the first time.

It’s easy. Maybe too easy, and maybe that’s why I resisted it.

Let me give you another example. A wonderfully gifted client of mine wanted to start a new business around getting people fit and healthy. It was something she did for friends and family, and she knew there was a need.

But working together we kept going over the same items: the web site was done, but there was no traction, no energy.

Finally my client realized that it wasn’t coming easy, and there was a reason for that. It wasn’t her great work.

As soon as she decided to get into another line of content work that came naturally to her, she landed two clients, and got massive amounts of traction for her new business. Bam, business ease!

Easy Money? Or Business Ease?

Is there such a thing as easy money? Maybe.

Tara Gentile says in The Art of Earning that:

“What is easy to you, what comes naturally & beautifully to you, is ugly, difficult, and downright nasty to someone else.”

What comes with ease to you is exactly what you should focus on in your business and career. It’s what sets you apart, it’s what makes you marketable, and it’s what will make you the most money.

Your innate strengths might be easy for you, but it doesn’t mean there will be zero work involved in bootstrapping or growing your business.

It just means you’ll focus on your core competencies instead of adding obstacles in front of yourself just for the thrill of jumping over them.

I’m not saying that we can never grow or learn new skills, but rather that we don’t NEED to struggle in order to succeed.

Think “business ease”, it’s your new mantra.

So tell me, what comes easy to you?

Leave a comment below and let me know what comes easy. Think back to a time in your early life to see if any patterns emerge that might tell you what your great gifts are.

Before you go, make sure to sign up for The Cue – your free weekly “untangle your technology” video newsletter.

Technology comes easy to me, and I wrote what were essentially newsletters as a child, so clearly this is something you’ll want to take me up on, it’s my kind of business ease.

Business Ease

41 Comments

  1. LynnCrymble on June 18, 2011 at 8:16 am

    Love this Nathalie. I get all hung up on the thoughts that starting my own business will be crazy hard all the time. Otherwise, I won’t be ‘earning’ the success I hope to achieve.

    Some of the things that come easy to me are research – finding great, credible, relevant information fairly quickly – and making connections with people.

    I think that using these strengths should be a focus for me and while there will be some hard work, I can see that it doesn’t all have to be blood, sweat and tears moving forward :)



  2. LynnCrymble on June 18, 2011 at 8:16 am

    Love this Nathalie. I get all hung up on the thoughts that starting my own business will be crazy hard all the time. Otherwise, I won’t be ‘earning’ the success I hope to achieve.

    Some of the things that come easy to me are research – finding great, credible, relevant information fairly quickly – and making connections with people.

    I think that using these strengths should be a focus for me and while there will be some hard work, I can see that it doesn’t all have to be blood, sweat and tears moving forward :)



  3. Justicewordlaw on June 18, 2011 at 1:23 pm

    This was a really great post and liked the entire theme about it. I know one of my biggest things that come easy for me is public speaking and Internet Marketing. I know that most people have a huge issue with both but I just picked up on the both very easy and just enjoy doing them a lot.

    A lot of people do feel that when business is easy that some thing is wrong when its not. If your business is easy then that means your going to just enjoy it even more.



  4. Justicewordlaw on June 18, 2011 at 1:23 pm

    This was a really great post and liked the entire theme about it. I know one of my biggest things that come easy for me is public speaking and Internet Marketing. I know that most people have a huge issue with both but I just picked up on the both very easy and just enjoy doing them a lot.

    A lot of people do feel that when business is easy that some thing is wrong when its not. If your business is easy then that means your going to just enjoy it even more.



  5. DeniseDuffield-Thomas on June 19, 2011 at 2:43 pm

    Very cool that you answered this because I was thinking – isn’t this the same Natalie who was into raw food? Love your new website

    I actually started a raw food business as my first “test” business too, teaching brides-to-be to use raw food to look great for their weddings. A great idea, but it’s not really me (I wasn’t “wedded” to it, haha). I’m now a life coach, helping women to design a completely inspired life around their passions and I would do it all day long for free.

    I find a lot of my clients do the same thing. They have their real dream blocked by the illusion of having to “experiment” first. It’s great experience, but as you know, eventually you have to own what you REALLY want and then it becomes a whole lot easier.Great new business Natalie – looks like you’ve found your REAL passion and you’re going to soar because of it.



  6. DeniseDuffield-Thomas on June 19, 2011 at 2:43 pm

    Very cool that you answered this because I was thinking – isn’t this the same Natalie who was into raw food? Love your new website

    I actually started a raw food business as my first “test” business too, teaching brides-to-be to use raw food to look great for their weddings. A great idea, but it’s not really me (I wasn’t “wedded” to it, haha). I’m now a life coach, helping women to design a completely inspired life around their passions and I would do it all day long for free.

    I find a lot of my clients do the same thing. They have their real dream blocked by the illusion of having to “experiment” first. It’s great experience, but as you know, eventually you have to own what you REALLY want and then it becomes a whole lot easier.Great new business Natalie – looks like you’ve found your REAL passion and you’re going to soar because of it.



  7. DeniseDuffield-Thomas on June 19, 2011 at 2:45 pm

    @Justicewordlaw what an awesome realisation! I heard that one of the highest paid jobs in the world is public speaker – purely because most people are scared of it. GO FOR IT!



  8. DeniseDuffield-Thomas on June 19, 2011 at 2:45 pm

    @Justicewordlaw what an awesome realisation! I heard that one of the highest paid jobs in the world is public speaker – purely because most people are scared of it. GO FOR IT!



  9. DeniseDuffield-Thomas on June 19, 2011 at 2:46 pm

    @LynnCrymble No blood, sweat or tears required!



  10. DeniseDuffield-Thomas on June 19, 2011 at 2:46 pm

    @LynnCrymble No blood, sweat or tears required!



  11. DeniseDuffield-Thomas on June 19, 2011 at 2:46 pm

    oops – sorry for spelling your name wrong Nathalie!



  12. DeniseDuffield-Thomas on June 19, 2011 at 2:46 pm

    oops – sorry for spelling your name wrong Nathalie!



  13. _chelleshock on June 19, 2011 at 10:03 pm

    LOVE this post, Nathalie! In total agreement with you. I think the reason we end up ignoring the “ease”-y things (I like the word “ease” so much better than “easy”…) is because they ARE so easy to us. We assume anyone can do them. And it took me a lot of paying attention and noticing and noticing what people complimented me on and what other people thought was astounding (which, of course, were things that I didn’t think were astounding at all) before I figured it out. That’s one of the reasons I’ve been retooling everything about my business for the last month or two (it all goes live tomorrow, eep!). So, the things that come easy to me are seeing the possibilities of an idea or project and the steps from beginning through to completion for an idea, seeing where someone is wasting time or space or energy, seeing patterns that others miss. These are the gifts that I’m basing my new business around, since they’re what comes so easily to me that I thought everyone could do them!



  14. _chelleshock on June 19, 2011 at 10:03 pm

    LOVE this post, Nathalie! In total agreement with you. I think the reason we end up ignoring the “ease”-y things (I like the word “ease” so much better than “easy”…) is because they ARE so easy to us. We assume anyone can do them. And it took me a lot of paying attention and noticing and noticing what people complimented me on and what other people thought was astounding (which, of course, were things that I didn’t think were astounding at all) before I figured it out. That’s one of the reasons I’ve been retooling everything about my business for the last month or two (it all goes live tomorrow, eep!). So, the things that come easy to me are seeing the possibilities of an idea or project and the steps from beginning through to completion for an idea, seeing where someone is wasting time or space or energy, seeing patterns that others miss. These are the gifts that I’m basing my new business around, since they’re what comes so easily to me that I thought everyone could do them!



  15. ethanwaldman on June 20, 2011 at 7:18 am

    Interesting! I have two great “eases” in life, and that is technology and music. I decided long ago that trying to make music into my career would end up souring me to it. So now, technology is what I do for a living, and making music is what I do for pure joy.



  16. ethanwaldman on June 20, 2011 at 7:18 am

    Interesting! I have two great “eases” in life, and that is technology and music. I decided long ago that trying to make music into my career would end up souring me to it. So now, technology is what I do for a living, and making music is what I do for pure joy.



  17. NathLussier on June 20, 2011 at 7:32 am

    @LynnCrymble YES! Hallelujah is what I say ;) The sooner we can stop trying to make the road to success hard, the better off we’ll be. :)



  18. NathLussier on June 20, 2011 at 7:32 am

    @LynnCrymble YES! Hallelujah is what I say ;) The sooner we can stop trying to make the road to success hard, the better off we’ll be. :)



  19. heatherlyone on June 20, 2011 at 7:33 am

    awesome post Nathalie. i think people get very confused about this when they start out, and you’ve really explained it in an accessible way. i’m going to have my clients read this! (re-tweeting now…)



  20. heatherlyone on June 20, 2011 at 7:33 am

    awesome post Nathalie. i think people get very confused about this when they start out, and you’ve really explained it in an accessible way. i’m going to have my clients read this! (re-tweeting now…)



  21. NathLussier on June 20, 2011 at 7:34 am

    @DeniseDuffield-Thomas Thanks Denise, and thanks so much for sharing your own testing business with us too. I think a big part of it is that we don’t feel we’re ready until we take action on something, but eventually we need to face the reality in our hearts and do what’s good/easy/best for us. :)



  22. NathLussier on June 20, 2011 at 7:34 am

    @DeniseDuffield-Thomas Thanks Denise, and thanks so much for sharing your own testing business with us too. I think a big part of it is that we don’t feel we’re ready until we take action on something, but eventually we need to face the reality in our hearts and do what’s good/easy/best for us. :)



  23. NathLussier on June 20, 2011 at 7:35 am

    @_chelleshock Ooh yay thanks so much for sharing what comes easy to you Chelle! :) I think noticing patterns and being able to share that with people is extremely helpful, and like you said if it’s easy to you then you might not value it as much as others do. :)



  24. NathLussier on June 20, 2011 at 7:35 am

    @_chelleshock Ooh yay thanks so much for sharing what comes easy to you Chelle! :) I think noticing patterns and being able to share that with people is extremely helpful, and like you said if it’s easy to you then you might not value it as much as others do. :)



  25. NathLussier on June 20, 2011 at 7:37 am

    @ethanwaldman I love that you brought this up Ethan. Sometimes we need to realize that even though it’s easy we might want to keep some strengths as just hobbies, or more private parts of our lifestyle. Another example: just because someone likes making food doesn’t mean they want to become a chef. ;)



  26. NathLussier on June 20, 2011 at 7:37 am

    @ethanwaldman I love that you brought this up Ethan. Sometimes we need to realize that even though it’s easy we might want to keep some strengths as just hobbies, or more private parts of our lifestyle. Another example: just because someone likes making food doesn’t mean they want to become a chef. ;)



  27. NathLussier on June 20, 2011 at 7:37 am

    @heatherlyone Thank you Heather! I agree, I think I was confused about this concept in the beginning of my business too – so glad to be able to shed some light on it now that I know how it applies. :)



  28. NathLussier on June 20, 2011 at 7:37 am

    @heatherlyone Thank you Heather! I agree, I think I was confused about this concept in the beginning of my business too – so glad to be able to shed some light on it now that I know how it applies. :)



  29. jenlouden on June 20, 2011 at 9:22 am

    I’ve been writing about ease all month at my Savor & Serve Cafe and find it such a fascinating subject! Finding your sweet spot of ease in your whole life and maintaining it with discipline and focus yet without strain… very very good stuff.



  30. jenlouden on June 20, 2011 at 9:22 am

    I’ve been writing about ease all month at my Savor & Serve Cafe and find it such a fascinating subject! Finding your sweet spot of ease in your whole life and maintaining it with discipline and focus yet without strain… very very good stuff.



  31. NathLussier on June 20, 2011 at 9:27 am

    @jenlouden Ooh I love the synchronicties here! It’s most definitely a fascinating subject… I really like that you bring up maintaining it, because that’s something I never really considered. It’s just as easy to slip back into the struggle, unless we remind ourselves right?



  32. NathLussier on June 20, 2011 at 9:27 am

    @jenlouden Ooh I love the synchronicties here! It’s most definitely a fascinating subject… I really like that you bring up maintaining it, because that’s something I never really considered. It’s just as easy to slip back into the struggle, unless we remind ourselves right?



  33. _chelleshock on June 20, 2011 at 10:19 am

    @ethanwaldman This is something that I learned recently too – I definitely consider writing one of my gifts/eases but I wasn’t happy selling it as a commodity. It still has a place in my business, but I’d rather use it to create things to share for free or for pay (blog posts & paid guides, for example), than sell my writing itself.



  34. _chelleshock on June 20, 2011 at 10:19 am

    @ethanwaldman This is something that I learned recently too – I definitely consider writing one of my gifts/eases but I wasn’t happy selling it as a commodity. It still has a place in my business, but I’d rather use it to create things to share for free or for pay (blog posts & paid guides, for example), than sell my writing itself.



  35. ethanwaldman on June 22, 2011 at 4:33 am

    Great Point @_chelleshock . I’ve found that I can channel my musical creativity when I’m creating a product or writing an article. Thank you @NathLussier for helping clarify this- just because something is your passion, doesn’t mean it HAS be your business.



  36. ethanwaldman on June 22, 2011 at 4:33 am

    Great Point @_chelleshock . I’ve found that I can channel my musical creativity when I’m creating a product or writing an article. Thank you @NathLussier for helping clarify this- just because something is your passion, doesn’t mean it HAS be your business.



  37. CathyPresland on June 23, 2011 at 11:11 am

    Hi Nathalie,

    So true and I’ve been through the same experience. Now found the ease and what comes naturally – although still ahve to temper that desire to work hard!

    Cathy



  38. CathyPresland on June 23, 2011 at 11:11 am

    Hi Nathalie,

    So true and I’ve been through the same experience. Now found the ease and what comes naturally – although still ahve to temper that desire to work hard!

    Cathy



  39. NathLussier on June 23, 2011 at 11:23 am

    @CathyPresland Way to go Cathy – so happy you found the ease, and totally hear you on trying to temper the need to make it hard. ;)



  40. NathLussier on June 23, 2011 at 11:23 am

    @CathyPresland Way to go Cathy – so happy you found the ease, and totally hear you on trying to temper the need to make it hard. ;)



  41. LauraRibas on March 8, 2012 at 11:46 am

    Nathalie, you are great! :)