How to Ensure Every Action You Take in Your Business Adds Up to More Coin in the Bank

Do you ever feel like you’re taking one step forward and two steps back in your online business? You land some exposure, then your web host goes down. Your launch goes well, but your shopping cart freezes your money.

There is a lot that can go wrong or make you feel like your every move forward is fleeting.

I used to feel that way all the time.

When it feels like your actions and coins aren’t adding up…

Sometimes you really are moving forward and it just doesn’t appear that way to you because you’re always looking for the next milestone. In that case I recommend you set up your own instant pick-me-up awesome file.

Other times there’s a very good reason why you’re not seeing the momentum you’re craving. One of the most objective assessments of how your business is doing is your revenue.

If you’re raking in the coin, you’re likely on the right path. If money seems to be slipping through the cracks, then you know there’s a system somewhere that’s failing.

Let’s take this coin analogy a little further, shall we? Do you have a special place where you keep spare change at home?

I used to have coins on the kitchen counter, some on the bookcase, and by the entrance door. It was all over the place.

Kind of like the actions and results you might be getting in your business?

It wasn’t until I designated a place for this money to accumulate that I felt a sense of peace around money.

I’m not saying that organizing your pennies is going to transform your business, but I’ve definitely seen a correlation between a clean and organized environment and business success.

What I want to highlight here is that in your business you need to have a structure in place to handle the growth. That means creating systems in your business that help you move forward and build on past successes instead of reinventing the wheel and starting from scratch every time you start a new project.

Imagine pouring coins on a table… they spill all over the place and fall to the ground. If you’ve designated a structure for your business, it’s like you’ve got a jar that will hold all of these coins as they fall.

Use Technology to Help Structure Your Biz

Here are some examples of creating business structures to help you move forward:

  • Automating the tasks you do repeatedly, like your marketing emails, your back ups, etc.
  • Hiring the support you need to help you focus on your most important tasks
  • Doing post-mortems and reviews of your marketing campaigns so you can improve upon them next time
  • Scheduling things that need to happen regularly, like affiliate outreach or getting press
  • Sitting down to come up with an editorial calendar for your blog or newsletter
  • Breaking down end goals into small actionable tasks that you can do immediately

These are just some of the ways to build a structure that will support the growth of your business. Online businesses are especially easy to structure, since everything can be done via the Internet.

What new structure have you added to your business to help you accumulate more coin lately? Share in the comments below!

Nathalie Lussier


  1. scoutiegirlblog on February 17, 2011 at 12:18 pm

    For me, I stopped letting money slip through the cracks when I really analyzed where my money was coming from. I had set my business model up so that I was bringing in many little transactions and then a few big transactions per month.

    The big transactions felt really juicy… but the work they required didn’t allow me to produce more of the little transactions.

    Upon further review, I realized that the little transactions were making me about TWICE the money. Damn! I quit. I stopped going after the big transactions and started creating more little ones.

    That then allowed me to create systems for amping up those small transactions into a bigger back end business. It’s more of what I want to be doing – and it brings in more money.

    Stripping away part of a business to concentrate on maximizing the more profitable side is a great way to organize your coins too!

    • NathLussier on February 17, 2011 at 4:32 pm

      @scoutiegirlblog Hey Tara, thanks so much for sharing that with us. I’ve also found it to be super useful to analyze what percentage of my income comes from what sources. Sometimes it seems like the big transactions are the only way to go, but depending on the effort they take and how much you enjoy them it might not be ideal. It’s great that you realized that! :)

      I love that you now have systems for amping up those small transactions. It sounds like you’re doing awesome! :)