Underdogs? There’s Another Way.


Many of us feel like underdogs. We look at successful players in our industry or the world at large, and compare our resources or talents.

If you think about it, the underdog is something that is indoctrinated into us early on in our culture. We love underdogs, because we can relate to them and we want to be the underdog who overcomes all obstacles. They don’t give up.

So many sports movies have the classic rookie up against the established champion, or the team that doesn’t have a chance… and we all feel so happy when the underdog comes out on top at the end of the movie.

Here’s why you need to stop thinking of yourself as an underdog once and for all.

There’s another way

Thinking of yourself as an underdog undermines all of the abilities, strengths, skills that you have, because it constantly puts you in comparison mode.

You know you’re in that underdog state when you look at someone else’s success and say to yourself: “What a lucky bitch!”

I’ve often found myself thinking like an underdog in my life and business. Hoping to play with the “big boys,” wishing I could overcome all the odds, and become a self-made woman.

By the way, the self-made person is a myth too… none of us can achieve incredible things without other people in our lives.

Only when I stopped trying to be David overcoming Goliath, I was able to just focus on doing the stuff that works to get me the results I wanted my business.

Why do we want to be the underdog?

The reason that we all associate so much with the underdog is that all of us feel like there’s a little something missing inside of us (or like we would do better if we had more training, resources, or support). Hint: we all feel that way, even the people we consider to be the top dogs!

But it’s exactly this attitude that keeps us stuck and keeps us from achieving what we want to achieve.

It keeps us in an “us versus them” mentality, that robs us of our creativity and ability to take massive action.

So if you often find yourself judging and putting down rich or successful people… how can you expect to be one yourself? Tweet it!

Not to get all paranoid on you or anything, but I think that we get fed this “underdog propaganda” through the media because it keeps us in a continuous pattern of complaining and fighting against the current people in power… instead of figuring out how to increase our own wealth and power, so we can change the things we don’t like about how the world is run.

Taking action

Underdog quoteMy assignment for you today, is to stop thinking of yourself as an underdog… and start seeing yourself as the incredible human being that you are.

Think of yourself as the uber successful business owner that you are becoming, and all the different ways that you can really kick butt in business and life.

Cheers to all types of dogs out there, and humans, too! Thank you so much for watching every single week, I love creating these videos to help you take your business off the charts.

Now, I’d love for you to leave a comment and let me know that you’re done with the underdog syndrome!


  1. Susan on November 20, 2013 at 11:42 am

    Nathalie, I love this adviceI’ve just recently launched my website and spent the last year leading up to it comparing myself to people like Marie Forleo and Tim Ferriss (???) Definitely not good for my confidence!! Someone finally said something that stuck with me and it is that “when we compare ourselves to other’s we lose our own shine”. I try to constantly remind myself of this and your vid did just that! Thank you!

    • Nathalie Lussier on November 20, 2013 at 1:44 pm

      I totally agree Susan – and I love the “lose our own shine” quote. I can definitely attest to that, so welcome to your brilliance! :)

  2. Kimberly on November 20, 2013 at 12:18 pm

    I’m kicking my scrappy inner underdog to the curb and waving hello to amazing.

    • Nathalie Lussier on November 20, 2013 at 1:44 pm

      Hello Amazing Kimberly, so nice to meet you. :)

  3. Sheryl Kurland on November 20, 2013 at 1:28 pm

    Natalie, I like your David and Goliath comparison. It’s so true that what we project is what we get back in return. (Oh, and Millie is precious.)

    • Nathalie Lussier on November 20, 2013 at 1:44 pm

      Aww thanks Sheryl! I’m glad this was useful for you and thank you for your comment. :)

  4. Tracy McMicking on November 20, 2013 at 7:22 pm

    Thanks for this Nathalie, came at the perfect time. I'm working through the 30 list building challenge, which is amazing (thank you) and need all the inspiration I can get to keep moving forward while NOT comparing.

  5. Tracy on November 20, 2013 at 2:24 pm

    Hi Nathalie, Such great advice and support for those of us just starting out. You inspire me to keep putting one foot in front of the other even though the results aren’t apparent yet. I just have to trust, believe and not compare myself to others.

  6. Caroline Frenette Intuitive Leadership Coach on November 20, 2013 at 4:04 pm

    “Think of yourself as the uber successful business owner that you are becoming”: a great reminder which has a lot of creative force and magnetism!

  7. Kimberly on November 20, 2013 at 4:47 pm

    This is such right-on advice! The old “compare and despair” trap can be such a vicious one, especially when you’re trying to build something worthwhile online. One thing that helps me is to remember that each of us is like a snowflake, perfect, complete, and absolutely unique, which means there are no apt comparisons to anyone else online or otherwise. Of course, the funk of comparison still lurks around the corner sometimes, but keeping it at bay is easier when you realize no one else on earth has your DNA. ;)

    • Nathalie Lussier on November 21, 2013 at 10:10 pm

      I love the snowflake analogy Kimberly! It’s easy to get sucked into comparison land, but yes so much easier to stay out of it when you remember you’re unique. :)

  8. Buck Inspire on November 20, 2013 at 4:53 pm

    Thanks for helping me kick such unproductive thoughts to the curb! I relished the underdog role as it helped me “power” up for my big fights with Goliath. Unknown to me, I might have been doing more harm than good. Thanks Nathalie!

    • Nathalie Lussier on November 21, 2013 at 10:09 pm

      Yes Buck, I used that to power up too – but it can be way more draining that way.

  9. Marsha from YesYesMarsha.com on November 21, 2013 at 4:22 am

    I also loved “Think of yourself as the uber successful business owner that you are becoming”!

    It’s SO easy when starting out to get caught up in what you *haven’t yet done, and I’m definitely prone to that. Thanks for the reminder to celebrate successes and to stay on my own matt!

    • Nathalie Lussier on November 21, 2013 at 10:09 pm

      Ooh I like “stay on your own mat”, that’s a great way to look at it too. :)

  10. Emma Gwillim: Life designer for ambitious nurturers on November 21, 2013 at 10:42 am

    HI Nathalie
    Thanks so much for this… I was certainly feeling as sick as a dog last week having put my heart and soul into an online programme launch and not getting the results I’d hoped for. There, I’ve said it!! (My pride’s hurt!) Your programme outline and this video came at the right time. I was too slow to grab a place on your course BUT this video has helped as it’s good to know there are other people who are trying to leap the hurdles too!! I’m trying to learn the art of patience… and a bit of self-forgiveness! x

  11. Ragnhild Hannoschøck Vea on November 21, 2013 at 11:12 pm

    You know how messages "arrive" at the perfect moment? – this one did! Thank you <3

  12. Nathalie Lussier on November 22, 2013 at 12:02 am

    Awesome Tracy! So glad this is helping you keep going with the challenge – you can do it!! :)

  13. Nathalie Lussier on November 22, 2013 at 12:02 am

    Aww woohoo! :) <3

  14. Llyane @FrenchOnSkype on November 21, 2013 at 11:15 pm

    I’m sure I’m not the only one saying ‘so true!’ :)

    Thank you, Nathalie, for this – it’s a super subtle look in our subconscious and yes, it is right on!

    I’ll stop thinking of myself as an underdog – every time I played with this idea, I was amazed to see what I could actually do.


  15. Genevieve Parker Hill on November 27, 2013 at 1:51 pm

    This came at a time when I'm really focusing on how stop comparing myself and my business to other people. It really helped to bring the message home. Thanks so much Nathalie; you're one hot, er, dog? Let's go with one cool cat.

  16. Dawn Tolbert on March 29, 2016 at 3:26 pm

    Awesome post, Nathalie! Such a timely find for me. I had a friend tell me once that carrying around a negative self image (my “little sister syndrome,” as I call it) was like wearing clothes that no longer fit. We wouldn’t be caught dead outside wearing an outfit from elementary school — but it’s something we do with our self-perception. I am working hard to leave the little sister — and underdog — thinking behind me and to own my talents and ambitions.