How To Trick Yourself Into Doing The Most Important Things


When it comes to having your own business, you’re the boss. You can do what you want, when you want.

Of course we all know that you only get results from doing the “right things” in your business. Unfortunately, these things tend to be ones that we put off the most because they’re scary or they take more time and effort.

So how can you trick yourself into doing what it takes move your business forward and make more money? In today’s video, I’ll show you how.

How To Trick Yourself Into Doing The Most Important Things

What’s the secret?

It’s all about public accountability, done right.

Different people are motivated by different factors, so if you cave under outside pressure or tend to rebel when you have external deadlines… then this recommendation might not be for you.

But you might be able to adapt it by calling in the big reasons why you started your business in the first place, and focusing on those.

The 4 tricks that helped me grow my business

If you tend to be more of a people pleaser like me, then listen up and learn how I essentially tricked myself into doing the hard things that grew my business the most.

  1. If you’ve been procrastinating on creating an opt-in offer to get more people to join your list, then you need to set a date for when you’re going to be rolling out this offer and announce it on your website and start getting people to sign up for your list even before you have your offer created. I guarantee this will get you in action because you’ll have people waiting for the gift that you promised them.
  2. If you are having a hard time launching a product, then it’s time to put together all of the launch materials for the product, selling your beta version, and only then creating the actual product. This gives you even more motivation to get it all done because now you’ve got people who have actually paid you to receive your product. And there’s no way you can let them down. Pressure creates diamonds, and using public accountability to get stuff done in your business is one way to add the right pressure.
  3. To get more of that accountability factor, you can hire someone and pay them money to keep you moving forward.
    Let’s say you’re writing a book: hiring an editor that expects a certain amount of writing at regular intervals is great to ensure that you’re actually going to do all of the writing and get it done.
  4. If having sales conversations is something you put off easily, set time aside in your calendar where you need to be talking to potential clients. Then have an accountability partner check in to make sure you’ve got those times booked with potential clients!

All of these are great ways to get yourself moving in the right direction. If you don’t have a coach or an accountability buddy who knows what you’re aiming towards yet, it’s time to get one!

What are your tricks?

So now that you know of a couple of ways to get yourself into motion and get your business growing, it’s time to post in the comment section to let us know: do you have an accountability buddy?

Do you want one? What has worked best for you to keep doing the tough things in your business that get you the best results?


  1. Claire Stone on November 13, 2013 at 11:37 am

    great great great – totally needed this!!!! Thank you – and I love your cheeky ‘dare ya’ face at 1.30mins – you soooo know your stuff!

  2. Sarah Dransfield on November 13, 2013 at 11:54 am

    Thank you Nathalie for the post. You are so right! I have just started working with a coach and it’s working really well for me so far and I’m making great strides. I am a lot more productive.

    • Nathalie Lussier on November 13, 2013 at 5:00 pm

      Way to go Sarah! It’s amazing what a little accountability can do for you, right?

  3. Stacey Harris on November 13, 2013 at 12:05 pm

    LOVE this – First of all congrats on your award, that is amazing!

    I LOVE the beta test advice, that was KEY for me in getting my Rock Star Guide to Facebook Marketing launched.

    Also 2013 was a BIG growth year for my business and I credit a lot of that to having accountability partners for the first time. Also really stretching myself by investing in education and coaching. Stretching and investing is really key for me to getting shit done :)

    Thanks Nath!

    • Liz Brazier on November 13, 2013 at 2:22 pm

      So true Stacey. And your “rock” as an accountability buddy. Congrats on making 2013 a big growth year!

  4. Claire Stone on November 13, 2013 at 1:27 pm

    Just thought – I’m not exactly sure what you mean by a beta test?

    • Nathalie Lussier on November 13, 2013 at 5:00 pm

      Hey Claire, that’s something I cover more in Launch It and Profit – the idea of launching something that’s not “perfect” yet and using your launch and first round of your program to help you improve for the next time. :)

  5. Thank you so much for this post!

    It really struck a chord with me. I have SUCH difficulty forcing myself to ‘get down to business’.
    What has helped me the most is setting aside Office Hours each week. During those specified, scheduled hours I MUST be in my office, or at least doing work that pertains to my business. This has really forced me to accomplish tasks that I would otherwise avoid because I’d simply so much rather be doing those tasks, than sitting in my office just twiddling my thumbs for 8 hours, 3 days in a row.

    Great post! Thank you.

    • Nathalie Lussier on November 13, 2013 at 5:02 pm

      Thanks Avril! I love that you set your own office hours, that’s a great idea!

      It’s amazing what happens when we crack down on our own behaviors and set new habits in place.

  6. Liz Brazier on November 13, 2013 at 2:23 pm

    Great tips Nathalie thank you. Love the Beta idea re a launch. And also time to re-swizzle the accountability calls to make them a little tougher around accountability vs just a “touch base” call. Awesome. Thanks.

    • Nathalie Lussier on November 13, 2013 at 5:02 pm

      Yes absolutely! Checking in and making sure that people don’t get off easy if they didn’t do what they said they were going to do… it’s the way to go. :)

  7. April on November 14, 2013 at 2:20 am

    Thank you , Nathalie, O ;) good advice !

  8. Damien Golden on November 14, 2013 at 2:46 pm

    Thanks Nathalie – good stuff! I'm part of a Designers Roundtable accountability group and they keep me on target for a handful of business goals!

  9. Troy Kirschner on November 15, 2013 at 6:39 pm


  10. Llyane @FrenchOnSkype on November 18, 2013 at 3:28 pm

    I have a couple of accountability partners and a couple of masterminds and I couldn’t work without them!

    I tend to make myself über busy, then not have time to do it on schedule, hence, will not sleep to much – which I found it’s not the healthiest strategy :)

    It worked wonders when I sold my program before I made it – I love that pressure, but again I wouldn’t want to stay under it all the time.

    I’m still looking to see what is the ideal strategy, but I tend to think that it’s a mix of all of those :)

    Thank you, Nathalie!

  11. Anne- Do Less, Earn on November 20, 2013 at 3:12 pm

    Awesome advice Nathalie! The thing that helps me working is the mastermind group I’m in. We all commit to completing specific tasks by the end of the week, and follow up with a phone call to check in on our progress. I absoutley hate dissapointing people I respect so knowing that I am going to have to report on my results keeps me moving!

  12. Trevor Ellestad on November 26, 2013 at 2:42 am

    Funny, I can no longer watch the vids. I keep clicking it and nothing happens.

  13. Trevor Ellestad on November 26, 2013 at 2:42 am

    Funny, I can no longer watch the vids. I keep clicking it and nothing happens.

  14. Trevor Ellestad on November 26, 2013 at 2:42 am

    Funny, I can no longer watch the vids. I keep clicking it and nothing happens.

  15. Nathalie Doremieux on January 24, 2014 at 10:05 am

    Awesome post Nathalie, I’m definitely sharing! I don’t have an accountability partner and I know that it is something missing that would help me tremendously, I’d also want to get into a mastermind group but I’m not doing anything for it to happen so blame is on me :)
    Do you have any tip to share to get an accountability partner or find a mastermind group of people that are in a similar place as I am?