Can’t decide on a niche? Are you doomed, or is there another way?
If you’re a coach, and you’re not sure how to come up with your marketing niche… I have something that might help you stop spinning in circles, so you can finally plant your stake in the ground and take your business off the charts.
Are you ready? Here it is:
If you can’t pick a niche, then you should make your story your niche.
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Check out the podcast version here.
Here’s what I mean by that:
Human beings connect with each other on different levels, and storytelling is one of the most fundamental ways that we do that.
One reason that making your niche your story works so well, is that you’re going to reach people who are where you were a few years before you started your journey.
Here’s how it works.
If you’re a health coach who overcame a specific condition, everyone who is currently dealing with this health challenge is going to be inspired by your story of triumph.
Likewise, if you’re a relationship coach who went from being single to now happily married, you can talk to other single people who want what you have… and speak with experience about what you did to make it happen in your life.
Now, if you’re not a coach or if your story isn’t as neatly tied to what you offer… that doesn’t mean it won’t work for you. It just means that it will connect with people in different ways, and that you need to create the meaning behind the story for your listeners.
Let’s take a fictional example: you’re a child of divorce and you’re a graphic designer. Two very different topics, but you can weave how you overcame your parents’ divorce through creative expression… and that’s when you fell in love with design and communicating without words.
Sharing your story and infusing meaning into it makes you human, and gives us as your audience something to lock onto.
It makes you different.
And even if there were a ton of other graphic designers, none of them would have the same life story as you do… and even if there were similarities, how you perceive your past and make meaning out of it is going to be unique to you.
So there you have it! If you’re not sure how to pick a niche, or what to use to differentiate yourself in the crowded coaching (or anything) market… just start with writing down your own story. Then add the meaning you got from your life experiences, communicate it through video or on your about page… and don’t be afraid to share it. It’s going to help you find your right people!
What’s your story?
I’d love to hear your a-ha’s from today’s episode, so leave a comment below with what parts of your story you want to share more in your marketing!