Giving Up? Here’s What To Do Instead.

Giving up?

Today we’re talking about giving up and what to do instead.

Are you thinking of giving up before you give it your all?

Seth Godin calls this The Dip. It’s that really uncomfortable place that you get to right before you break through to another level.

Let me give you a few examples of what happens when you’re experiencing entrepreneurial self-help growing pains.

But first, let me start with an analogy that we’ll all get.

Giving Up & What To Do Instead

The Giving Up Analogy

You have a train to catch (it could be a plane, a bus, or a boat, too!) and you can see it in the distance… you’re carrying some baggage but you believe that if you run for it, you can catch it before the doors close.

You’re running to get to the train, full steam ahead, and you see the doors start to close. If you slow down and tell yourself “oh well, I’ll catch the next one” then you’re pretty much guaranteeing that the train will take off without you.

On the other hand, if you see the doors start to close and you give your legs an extra dose of energy and wave your hand in the air… by the time you get to the doors, they might have re-opened just for you.

Have you ever experienced this before? Now we can go into why this happens, whether it’s the conductor that saw you and gave you a chance, or maybe that you willed your way onto the train… But I think this happens to us in so many areas of life, and especially in business.

If you’re doing a product launch and you don’t get the number of sign ups you were hoping for, you hold back. Instead of sending those last few emails to tell people about the program, you say to yourself you’ll do better next launch.

Maybe you’re in talks with a podcast host who wants to interview you, and you’re trying to find a time that works for both of you, and it’s getting hard to schedule… so you let the email linger in your inbox to the point that it’s embarrassing to reach back out later.

Or you’re writing your book, and you see someone who has a book coming out with a similar topic so you want to throw in the towel.

So how can you turn these uncomfortable moments into times where the doors open for you, and you get on the train and sigh because you made it!?

How To Gain Momentum Instead

In the case of the product launch, give your fingers some extra energy to write those last few emails with lots of heart. Sometimes we try to be so perfect that we forget people want to hear the real story: you can tell people you have spots left in a genuine and welcoming way.

And why not apologize to the podcast host and pick up where the conversation left off, offer up the best time slots and make it happen. It’s never too late.

As for the book, if you’ve come this far with it, there’s no reason to let the doors close… you’ll feel a million times better once it’s out into the world, and it doesn’t matter that someone else is riding the train with you!

Now this doesn’t mean that you should constantly be on the run in your business, and pushing yourself to the point of exhaustion… it just means that you need to be aware when you’re about to give up hope, and to re-invigorate yourself in those moments.

Let’s Do It!

So my call to action for you today is to look at any project or goal you’ve felt like you haven’t been able to reach… and see if you unconsciously gave up on it, and find a way to revive it if it’s something you still want for yourself.

Give yourself some energy to make it happen, and watch what happens when you make it to the other side. It feels good, trust me!


  1. Julieta on September 3, 2013 at 3:40 pm

    Nathalie, you read my mind!

    I am launching a sales coaching program next week, I want this so bad, I know I can do it, but for some reason I want to give up.

    I know I won’t quit ’cause I can see myself whipping my hands so no one close the doors of the plane… I keep telling myself positive words. I am going to make it… Oh it is scary ;)

    • Nathalie Lussier on September 4, 2013 at 3:52 pm

      Yes it can be scary Julieta, but you’re not alone! You can see all the others in a similar situation below who are right there with you. :)

  2. Claire on September 4, 2013 at 8:50 am

    Great video! Love your top by the way.
    So true about keeping that momentum and that last burst of energy through to the finish line..

  3. Gemma on September 4, 2013 at 8:59 am

    Ooooh, such a juicy subject! I get The Fear a lot before releasing stuff to the world, but have always found that, looking back, the bits that actually made it make me feel really proud.

    Also, in conjunction with your point about “someone else riding the train with you” for people with similar projects to you, it’s ALWAYS important to remember that just because you *think* that someone has the same product/service/book/website as you, doesn’t mean they deliver it your style. Secondly, if someone is interested in the subject of your competitor’s book/product/service, they’ll likely be interested in yours too because it’s likely you can answer something else that your “competitor” doesn’t answer. Thirdly, having someone else release a similar product or service into the world only helps to bring MORE attention to your area of work – think of it like free generic marketing :) It also means that there IS a market for it.

    Thanks Nathalie :)

    • Nathalie Lussier on September 4, 2013 at 3:53 pm

      I like that “think of it as free generic marketing” angle, it’s so true! Great additions Gemma, and you’re right that we feel even more proud after we’ve had to overcome some fear!

  4. Natalie MacNeil on September 4, 2013 at 9:03 am

    Love it Nath and great minds think alike because I JUST recorded a video on this topic. I’ve been talking to a lot of people lately who are considering giving up their businesses, and I’ve been saying NOOOOOO ;) There have been a couple times where I’ve felt like throwing in the towel on She Takes on the World, especially with this massive Conquer Club I’ve committed to building, but I’m so glad I’ve stuck it out through the ups and downs instead.

    One of my favorite books of all time is Think and Grow Rich by Napoleon Hill. There’s a story he tells in the book that I think is super relevant…

    He tells the story of a man, Mr. Darby, who claims a piece of land hoping to hit gold and he does find some ore and gets his family and friends to pitch in money to mine it, but after a small discovery they couldn’t find any more gold. He keeps digging but finds nothing and he gives up on the land and sells the machinery for a really cheap price. The man who purchases the machinery hires an engineer to survey the land and he ends up striking gold and making millions and millions of dollars just three feet from where Mr. Darby gave up.

    So in considering whether to throw in the towel on your business think about this story because…


    • Nathalie Lussier on September 4, 2013 at 3:54 pm

      I love that story Natalie – I agree totally – sometimes you’re just a few feed from the gold in your business, and you just need to keep going a little further to make it big. :)

  5. Gabriela Pereira on September 4, 2013 at 9:22 am

    Nathalie, this video is just what I needed today!

    I’m right at the beginning of the launch sequence for Lit Loft 2013 and was starting to get that sinking feeling of “what if I build it and no one comes?” Your video helped remind me that these negative thoughts will only slow me down as I run toward that train. I need to drop the baggage I’m carrying and make that sprint.

    This video is just the inspiration and motivation I need to keep me focused and make that push forward. I’m going to bookmark it and watch it whenever I need a pick-me-up during this launch. Thank you!

    • Nathalie Lussier on September 4, 2013 at 3:55 pm

      Oh yay Gabriela, I love the idea of bookmarking and going back to it when you feel you need a little boost during your launch! Great idea, and I’m excited for Lit Loft and YOU! :)

  6. Sage Grayson on September 4, 2013 at 9:26 am

    I have a launch coming at the end of the month and your video is motivating me to continue planning the emails and keeping up my momentum. If I want my launch to be a hit, then I’ve got to find that extra burst of energy inside me to do it right and see it through. Great tip! :)

    • Nathalie Lussier on September 4, 2013 at 3:56 pm

      Yes, way to go Sage! Love that you’re gearing up!

  7. Rashelle on September 4, 2013 at 10:17 am

    Love it! I needed a little energy boost today. :)

    I’m committed to finishing my productivity eBook this month and then sharing it with the world.

    Your video reminded me of the saying, the night time is the darkest just before the dawn.

    Thanks again for all that you do Nathalie.

    • Nathalie Lussier on September 9, 2013 at 4:47 pm

      Way to go Rashelle! so happy to hear you’re finishing your book this month, let us know when it’s ready to go!

  8. Siri Mera on September 4, 2013 at 12:44 pm

    Thank you so much Nathalie…you really must be a mind reader! Perfect timing for me, yet again. After a move and some major drama in my life mid-launch I have been feeling a little lost and defeated about it lately, but I’m doing much better today after this!

    • Nathalie Lussier on September 9, 2013 at 4:48 pm

      Hehe thanks Siri! Glad this spoke to you at the right time, and happy you’re feeling better too!

  9. Allyson on September 4, 2013 at 12:47 pm

    Thanks for another great video Natalie. I am guilty of giving up on initiatives when I don’t see initial success. I try to remind myself to feel abundance the second feelings of lack creep in. But this video was a great reminder to push all initiatives through til the end.

    • Nathalie Lussier on September 9, 2013 at 4:48 pm

      Absolutely Allyson! You don’t know if it’s going to work if you stop working it. :)

  10. Hannah on September 4, 2013 at 1:41 pm

    Thanks Nathalie. I really needed this today. I’ve run into a ton more snags in indie publishing my first children’s pic book then I anticipated. It’s really made me double think – do I want this? I needed the reminder to push ahead. Thanks!

  11. webly on September 4, 2013 at 5:52 pm

    Thanks Nathalie. When I first started B-School I was so focussed and everything was so clear in my head of course. Lately I’ve been feeling like maybe I was crazy to think I can have a flourishing online business. Your video is on point and on time. I may not see the end of the tunnel now but you’ve encouraged me to revisit my project for clarity.

    Also the dress/top and your hair look amazing in this video.


  12. Webly Alfred on September 5, 2013 at 12:54 am

    "Giving Up? Here's what to do instead" great video blog from business strategist Nathalie Lussier. She really knows her stuff.

  13. Learn Parisian French on Skype on September 5, 2013 at 2:51 am

    Hi, Nathalie, thank you so much for this!
    I have to continue the sales, because the summer was very slow.
    Going back to the strategies that worked before and making sure that the business is steady in a safe way, rather than risk changes that may affect it in a negative way.
    Thanks again ,

  14. Wendy on September 5, 2013 at 5:38 am

    Great video Nathalie, thank you for the encouragement. This is a wonderful reminder to believe in ourselves even when it seems like nobody else is responding to our message. Being true to our authentic self by getting up, pushing a bit harder and getting the results we visualized when we started our journey.
    Thank you for the reminder to not give up.
    Kind regards

  15. Laura DeTomaso Smith on September 5, 2013 at 12:58 pm

    Love this, Nathalie! Thank you so much! :)

  16. Eleanor Beaton on September 6, 2013 at 4:58 am

    Great video! A few months ago I was totally gung ho about launching a new informational product, but then got mired in overwhelm and the “what more can I add to this” blues. But it’s something I want to do, so I’m going to give myself a boost and sprint to catch that train! Thanks Natalie.

    • Nathalie Lussier on September 9, 2013 at 4:49 pm

      Way to go Eleanor! Happy to hear you’re dusting yourself up and getting back to your launch. :)

  17. Jill Celeste on September 6, 2013 at 5:07 pm

    I thought about giving up today. Thank you for your message. I think it was meant specifically for me. =) The Universe has a way of doing that! Now, off to keep promoting my new product that didn’t get that audience I was hoping for…..

    • Nathalie Lussier on September 9, 2013 at 4:49 pm

      The Universe is pretty amazing, isn’t it? Way to get back into the swing of things Jill!

  18. Nathalie Lussier on September 9, 2013 at 11:46 pm

    Way to go Llyane, looking back at what strategies worked for you in the past and going for it again is a sure way to get back into the swing of things!

  19. Nathalie Lussier on September 9, 2013 at 11:47 pm

    Thank *you* Laura, glad this spoke to you! :)

  20. Kimberly Gosney on September 10, 2013 at 2:18 am

    Nathalie I can get there. I can do it. I'm seeing the beautiful finish line right now.

  21. Sarah Haykel on September 12, 2013 at 9:44 am

    Thank you for this today Natalie. I really needed to hear this! Launch that program and BE HONEST with people about where I am at with it! And also, write that book :) The world will be BETTER for it :)

    Love, Sarah

  22. Tamara on June 5, 2014 at 11:46 am

    Thanks so much for this! I literally was at this point two days ago with a launch that wasn’t getting the response I wanted. I picked myself up, reached out to people personally and the sales are coming in. Just when you want to give up, break through is around the corner!

    • Nathalie Lussier on June 5, 2014 at 11:48 am

      Go girl! So happy to hear that Tamara. :)