Creative Problem Solving


Today we’re talking about creative problem solving in your small business.

Let’s take a look at how we can creatively solve problems that creep up in your business.

Creative Problem Solving Starts Here

A Story About Creative Problem Solving

I want to start out with a simple story that will help us frame the types of situations we sometimes end up in, when we’re a business owner.

In my home, we were always running out of spoons… our kitchenware set came with a set of 4 spoons, 4 forks, and 4 knives, etc.

But we use spoons for our smoothies, to feed the dog twice a day, to measure ingredients, and then regular eating, too.

We kept having these funny moments of “we don’t have any clean spoons left!”

So what did we do? Instead of continuing to argue or wonder what was wrong with our spoon usage… we just bought more spoons.

Now this isn’t a commercial about buying more spoons. It’s not really about the spoons.

But it is about seeing what’s not quite working optimally. So maybe your shopping cart system doesn’t automatically send people a welcome email and you need to personally email people their logins after they buy.

Or maybe you’ve evolved your business into a service or role that you never intended to create, and it’s slowly driving you crazy to keep up with it.

You have permission to get creative and solve these issues, right now!

Just because it’s always been done that way, doesn’t mean you need to do it that way too.

My big caution to you is this: do not operate your business from a “default” position… actively decide what you want to create, so you don’t wake up years later wondering why you’re in this business at all.

How To Stop Issues From Lingering In Your Business:

1. Notice what’s not working, what feels wonky, and what drains you.

2. Write it down so it’s just a fleeting thought. When you write it down you give the problem a little more brain space, and you can start to think of solutions for it. Sometimes just writing it out helps you see how you can shift it easily.

3. Get into a brainstorming session with yourself and a mentor or friend… Write down all the possible ways you can solve this problem, even if it doesn’t seem realistic.

4. Take a step back and re-assess why you’re in this situation currently: sometimes we’re so close to the problem that we can’t see the big picture that might be holding the key to solving this in a much more elegant way.

So that’s it for this creative solving process. The most important step is to get conscious about what’s working and what’s not working in your business, you can you redirect your thoughts to fixing the issues as soon as possible.

What Needs A Tweak?

Let me know what little things in your business could be improved, and how you plan to get more spoons to rock your business.


  1. Nadia Chaudhry on September 10, 2013 at 5:16 pm

    I’ve been meaning to outsource a few things and the whole idea of writing out those fleeting thoughts is a quick piece of brilliance. It’ll help me keep track of what I need to take more control of my biz.

    Thanks, Nathalie!

    • Nathalie Lussier on September 12, 2013 at 6:47 am

      Yay thanks Nadia, that makes me happy!

  2. Pat on September 11, 2013 at 8:13 am

    Oh wow Nathalie, We actually have a fork problem in our house LOL
    But my problem was actually customer service… I had a whole bunch of emails coming in and tried different systems to manage them and having responses out on time but none of them worked… My creative solution was actually getting a customer service person to at least sort things out for me and answer some too… I know the answer seems obvious now but trust me it was not that obvious until I thought “wait a second someone can actually help with that” ;-)

    • Nathalie Lussier on September 12, 2013 at 6:47 am

      Oh forks! So funny! Glad that you were able to take a step back and hire someone to help with your customer support, woohoo!

  3. Gabe Johansson on September 11, 2013 at 10:03 am

    Definitely a great tip!

    Instead of complaining about a problem, I identify it, craft a plan to solve it, and put that plan into action. Essentially, it’s a simplified version of what you outlined here. Works every time!

    Thanks for this,

    • Nathalie Lussier on September 12, 2013 at 6:48 am

      Yes, thanks so much Gabe! :)

  4. Heidi Isager on September 12, 2013 at 2:47 pm

    Great advices :)

  5. Amy on September 14, 2013 at 7:40 am

    Love this post Nathalie – I have been carrying a little notebook with me daily and it truly helps to get those thoughts down on paper and move forward!

  6. Tollfree Numbers on October 10, 2013 at 7:13 am

    You may have a thriving small business and think that there is absolutely no need for you to have a Toll Free Numbers. If that is your line of thinking you could not be more off track. A toll free number will no doubt help your small business grow and the benefits far outweigh the cost.