How to Monetize a Blog 101

Every now and then I get someone who asks me how to monetize a blog. It’s a good question, because it’s not apparent from the get-go how a blog makes money.

You can guess at how other people make their money, but unless you’ve been in the blogging and online business world for awhile, you don’t really know.

In this short video on how to monetize a blog I will dispel one of the biggest myths of blogging, and show you how I think anyone who is just getting started blogging should monetize their blog.

How to monetize a blog video

The truth comes out: how to monetize a blog

When it comes to blogging, it’s easy to look for the quick fix solution. In my post about how to make investments in your business, I discussed my own past with trying to make money blogging online. What I’ve come to learn along the way is that one of the best ways to monetize a project, is to start with the revenue model in mind.

It’s so easy to rush into a project without knowing exactly how you’re going to make income from it. There’s a reason that businesses are asked for a business plan before receiving any funding.

It shouldn’t be any different for blogs, except that instead of being responsible to an outside funder, you are responsible to yourself and you need to prove to yourself that your venture is going to be successful. (This doesn’t mean your blog needs to make 6 figures right from the start.)

The cynical professor?

One of my university professors used to speak to students about potential businesses on a regular basis. He would often ask them what their revenue model was, and most of them said that they would just slap AdSense on the site. This professor would then yell “ads are not a business model” during classes, which gave him quite the reputation.

At the time, I thought he was a bit cynical, and now I fully agree with that statement. If you’re just starting out, you cannot expect to monetize a blog using ads.

You need to focus on your blog as if it were a real deal business. That means speaking to potential customers and clients, coming up with services and products that they actually want and need, and learning how to market your offerings.

Hopefully this quick video on how to monetize a blog did not turn you off to the idea of blogging. I truly believe that blogging is one of the best ways to get your name out there, to create fame, and to build up a reputation that allows you to connect with your ideal clients.

That being said, it’s time to stop reading articles on how to monetize a blog, and start thinking about proper business models that can underpin your existing blog.

Over to you now…

Thanks for reading, please leave a comment below if you have anything to add to the discussion. I’d love to hear your thoughts on the advertising revenue model, as it pertains to big media and small blogs.

Before you go, make sure you grab your free Get Techy Now “tech-made-simple” videos for more how-to videos and anti “how to monetize a blog” advice. ;)


  1. PdubEvents on August 24, 2011 at 9:14 am

    Umm, what did I miss?? I feel like I have been robbed of time – where is the punchline? Natalie – you didn’t really tell us how to monetize a blog – you just said not to include advertisement links on it. Okayyy, so what DO we do??

  2. NathLussier on August 24, 2011 at 9:35 am

    @PdubEvents Great question – it’s about building a business and not just a blog. That means coming up with services or products that your readers need and are willing to pay for. This isn’t something I can cover in a 3 minute video unfortunately, but I can definitely dive deeper in future articles. :)

  3. PdubEvents on August 24, 2011 at 9:40 am

    can’t wait… @NathLussier

  4. Cam - Bibs & Baubles on August 24, 2011 at 4:25 pm

    that’s a tough one. being a “mommy” blogger it’s odd to think of selling products to my readers. i think our niche builds personal relationships which is good in a way. you’re more likely to buy from someone you trust. on the other hand it just seems like it could get icky trying to sell things to that audience because of the personal connections.

  5. Lance on August 24, 2011 at 4:28 pm


    Great thoughts…and especially good for me, as I am working on developing something new – and focusing that on it being a business!!

    Thanks, as always, for your great material!!

  6. NathLussier on August 25, 2011 at 7:23 am

    @Cam – Bibs & Baubles That’s a great point – and a lot of mom bloggers do end up going a different route than creating their own products, by partnering with brands, doing paid reviews, and that sort of thing. It’s a different way of selling, but I still think it’s selling (product placement, reviews, etc are still sales).

  7. NathLussier on August 25, 2011 at 7:24 am

    @Lance Hey Lance! It’s awesome to hear from you – and glad this video came at a good time, I can’t wait to see your new business! :) I have no doubt it’s going to be a great success, you’re so passionate and dedicated and that comes through.

  8. Cam - Bibs & Baubles on August 25, 2011 at 10:36 am

    In all of my efforts to learn a way to garner some sort of income from my blog I’ve only heard people mention selling products. Thank you for putting it in the perspective of a mommy blogger! It sounds like I’m on the right track! Yay! Still looking at it as a business and focused on content but having these nuggets in the back of my mind certainly help! @NathLussier @Cam – Bibs & Baubles

  9. loran.hills on September 11, 2011 at 9:14 pm

    Thanks, Natalie, I appreciate the reminder. I am starting a blog/business and concentrating on products. The best thing you said is that it’s ok that things will develop and be added down the line. At the beginning the offerings are a little slim but I’m trying to focus on what I want to write about too. So much to learn!

  10. NathLussier on September 12, 2011 at 5:56 am

    @loran.hills You’re welcome Loran, I’m glad this was helpful. It’s true that it takes time to build up products and offerings, but it is worth it in the long run for sure. :)

  11. pet food brands on March 30, 2012 at 1:32 am

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