Get Off the Content Creation Hamster Wheel

hamsterwheel

If you’ve started to learn about blogging, video marketing, podcasting, and e-book writing, then you know how important content is to attracting new customers for your business.

The problem? It’s easy to get stuck on the content creation hamster wheel.

Your blog, your newsletter, your podcast: they all turn into this monster that you need to keep feeding.

I absolutely believe that content marketing is a great low-cost high-return way of getting new clients and customers for your business online.

However, I don’t believe that you need to be creating content 24/7 in order to be successful with inbound marketing.

Get off the content creation hamster wheel

Here are a few ways that you can liberate yourself from the constant content creation:

  1. Take a look at what’s working and what’s not working, and reevaluate if certain things that you’re committing to are worth continuing or not. You might be doing a weekly video, a weekly podcast and/or a weekly blog post. If you take a look at your Google analytics, you might realize that your podcast is bringing in the most results. Or, for you it might be video or text.
  2. Take a look at ways that you can repurpose content that you’ve previously created. Video scripts for these videos get turned into a written blog post. This helps my search engine optimization and it’s also great for people who don’t have time to watch a video or who are hearing impaired. Beyond that, think about how you can repurpose existing material. Maybe it’s putting together an e-book with transcripts of your podcast. Likewise, there are ways to turn written content into more robust audio or video content with a little bit of sprucing up. Different people learn in different formats, so it’s great to have different ways for people to consume your content.
  3. Instead of creating from scratch all the time, look for ways to leverage what you’ve already created. You can do this by creating a series where you highlight some of the best tips from your past videos or blog posts. You can create a montage video or compilation of podcast highlights. You can link to existing content by creating top 10 lists.
  4. Have other people create content for you. Asking your audience to reply to a blog post or video with their opinion or solutions to a problem that you know many people in your audience are experiencing.
  5. Take a break or a hiatus. It’s totally okay to take a break from your publishing schedule and switch things up. If you’re still ramping up your business, and you don’t have a big audience chomping at the bit every time you publish something, then take a break. Use the added energy and time to publish content on another website for added leverage, or to promote your existing content instead.
  6. Content creation with co-conspirators! If you’re feel stuck when it’s time to create, consider hiring someone to help co-create with you. You can do this by hiring someone to help you write scripts, or even ghost write blog posts. You can also hire someone to help you bring to life older content or ideas that you never finished.
  7. Create an editorial calendar. This saves you from trying to come up with fresh ideas every week. Consider your marketing calendar and plan your content around your promotions. You can use an idea garden to get started.
  8. Batching your creation time works well because it helps you get content done… and then you have a stash of content ready to publish, and you don’t have to constantly come up with something new.
  9. Be generous and link out. Create top 10 lists that highlight other people’s content, so you don’t have to come up with something new. You become the curator and pull together some of the best resources. Bonus points for you because this puts you on other people’s radar.

Those are my tips to help you get off the content creation hamster wheel.

What Are Your Content Creation Time Saving Tips?

Now I’d love to hear how you’ve been able to make the most of your content? Leave a comment and let me know what’s worked best for you and what special tricks you have up your sleeves!

27 Comments

  1. webly on February 5, 2014 at 11:39 am

    Great post Nathalie but have a question about the guost writer, what’s a good place to find them and cost?



    • Nathalie Lussier on February 5, 2014 at 11:58 am

      Hey Webly!

      Great question! I think a lot of writers are out there looking for people to collaborate with. You can find them on all kinds of sites like elance.com, or even ask around in any business groups that you’re a part of for referrals. You can search for editors, ghost writers, and copywriters online and read their work to get a feel for their writing styles before you decide who to work with! :)

      And costs are always going to vary, you could pay per article, per hour, or get a set timeframe of dedicated collaboration time.



  2. Caroline Frenette Intuitive Leadership Coach on February 5, 2014 at 12:03 pm

    You look radiant in this video Nathalie! (Hair: gorgeous. Make up: luminous. And the earrings? So cute!)

    The best way for me to save time with content creation is to only write or create when I’m 100% “ON”.

    When I’m “on” I feel focused, inspired and I write with a lot more speed. Ideas flow and I become a productivity fiend. LOL

    That’s my trick: to be turned “on” :)



    • Nathalie Lussier on February 6, 2014 at 11:02 am

      I love being turned on! ;) Take that in whatever sense of the words you like, hehe. But seriously, I love this tip and I think it’s one we should all take to heart to create with ease and flow.



  3. Allyson on February 5, 2014 at 12:12 pm

    This is an excellent list! Love it. I think we all get that swamped feeling no matter how much we love our social media. Clients are always amazed when I ask them to consider re-purposing their vintage video content. Why not? The work is already long done and you can add it to new clips to illustrate growth, change, updates or improvement. Thanks so much for your content. You always get me thinking!



    • Nathalie Lussier on February 6, 2014 at 11:31 am

      I’m glad to hear that I get you thinking Allyson, I’m all about being smart with heart! :)

      I totally agree about video content, too. It’s easy to say “oh that’s in the can, what’s next?” but our older stuff can contain gems too!



      • Allyson on February 10, 2014 at 5:51 pm

        Agreed!



  4. Mitch Rezman on February 5, 2014 at 12:45 pm

    I think most social media people and agencies get it wrong. If you build a sizable social media footprint, great content will find you – it’s unavoidable.

    Everyone wants to “automate social media” to make it easier but that’s an oxymoron – which is why they fail



    • Nathalie Lussier on February 6, 2014 at 11:32 am

      Hey Mitch – I’m not sure what you mean by “great content will find you” – it sounds like you’re coming at it from more of a consumer than a producer on social media. Am I understanding properly?



  5. Tracy Bennett on February 5, 2014 at 1:45 pm

    I’m close to going live on my Lead page and I just wanted to drop a line to say I’ve learned a ton from you and so appreciate your generosity with your expertise. You’re an inspiration.



    • Nathalie Lussier on February 6, 2014 at 11:33 am

      Way to go Tracy! Excited for you and thanks for reaching out with your appreciation, it’s always lovely to hear. :)



  6. Marsha from YesYesMarsha.com on February 5, 2014 at 1:48 pm

    Oh, Natalie! Sometimes it feels like you’re reaching inside my brain and telling me the things I most needed to hear at the exact right time!

    Thanks so much for this, I feel BRIMMING with ideas. Love the thought of doing a top ten of either my or other people’s posts, and of repurposing content in different mediums!



  7. Deirdre on February 5, 2014 at 3:44 pm

    What an awesome video! Excellent tips! Thank you for this! It couldn’t have come at a better time; I’m in the thick of creating my editorial and social media calendars. :-)



    • Nathalie Lussier on February 6, 2014 at 11:34 am

      Woohoo Deirdre! I love that you’re creating your editorial calendar and way to go on getting ahead of the game. :)



  8. Monika Mundell on February 5, 2014 at 11:47 pm

    Awesome soundtrack Nathalie! Love the fresh beat. Caroline is right – you’r glowing!

    I tend to write my content in batches too. And I have to feel in the ZONE to produce my best work. I also feel that when I’m stressing over what to publish I tend to get a weak response from my readers because the content doesn’t come from an authentic place (stress = fluffy work).



    • Nathalie Lussier on February 6, 2014 at 11:35 am

      Ooh that’s such a great point Monika where stress = fluffy work. I have a feeling that this explains a lot of the fluffy content we find out on the interwebs, actually. Great reframe!



  9. Michael Shuchter on February 6, 2014 at 2:23 pm

    Great advice Nathalie. I am getting videos transcribed for a book right now and your idea to re-purpose them into blog posts is great! Especially since I just got an email from my new ghostwriter (another wonderful suggestion, btw!), asking me what he should focus on for me over the next week — now I know, thanks to your suggestion!!

    Kind regards
    Michael



    • Nathalie Lussier on February 6, 2014 at 5:33 pm

      Yay Michael, looks like you’re well on your way to getting off the content creation hamster wheel. ;) Glad this inspired you to get some blog posts going, too!



  10. Kala on February 8, 2014 at 8:14 pm

    I do the tip of taking a already written blog post and turning it into the script for a video! I have a question though, should the new video and blog post have same title?
    That’s the one thing I’m not sure of in the process.



    • Nathalie Lussier on February 11, 2014 at 11:03 am

      Hey Kala! It really depends on how you’re leveraging your content. If you plan to put them on the same page, then sure thing. Otherwise you could branch out and come up with a different title. :)



  11. Nathalie on February 15, 2014 at 8:26 pm

    Love your comment: especially the comment about putting it through your own filter. :) THanks.



  12. webly on February 18, 2014 at 10:35 pm

    All great advice especially with B-School around the corner. What I’ve learned from all the programs and coaches I’ve had last year is that it is imperative to know what we want first and aim at working with the top in that field. Investing in quality coaching can seem like a big dent on your wallet but you trully get what you pay for and you tend to be more accountable to yourself and to produce results because you know how hard you worked for your investment on yourself.

    My aHa! moment from making a lot of the mistakes you pointed out is that we have it in us to be successful, to take what we have inside and find the best resources to help us bring it out and shine while we are running our own race.

    Great video as usual Nathalie.



  13. Nathalie on September 9, 2014 at 4:08 pm

    Funny.. that’s exactly what I was feeling yesterday.

    I started putting together the calender this morning.

    Thanks for the tip on asking your people to answer a question. I like that. I also like posting about top 10. I’m going to see if I can open it up to guest blogging.

    Very timely today!



  14. Stef Gonzaga on September 10, 2014 at 7:17 pm

    “Your blog, your newsletter, your podcast: they all turn into this monster that you need to keep feeding.”

    This is exactly what has happened to me and my blog. I’ve been creating content from scratch since day 1 (it’s 4 years old this October) and I often feel completely drained out to the point that just the thought of writing a new blog post repels me, causing me to procrastinate.

    While I’m already on the verge of closing the blog down, I’ll definitely take these content creation tips to consideration. Thanks again for another great piece of content, Nathalie! :)



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