Is It Possible To Have a Successful Online Business If You Don’t Teach Online Business?

Successful online business
Is it possible to build a successful online business if you’re not selling to other online business owners?

I’m going to broach this topic head on because it’s something I see coming up a lot with people who discover the wonderful world of online business.

Is it possible to have a successful online business if you don’t teach people how to create an online business?

If you look around, it seems like all the popular and wealthy business owners are those who teach others how to start a business. Right? Or is there more to the story?

A lot of people who get into the online business world see that people who teach business tend to do well.

But then they start to doubt their ability to do well if they’re not marketing to other business owners online.
Successful Businesses that aren't business-related? Yes, please!

A Look Outside the Business Bubble

Does that mean that if you have interests and talents outside of the business world, you’re doomed to earning a small income for ever and ever? Nope. It’s just time to look outside of the bubble, so let’s do it!

I’ve met business owners in a variety of different fields who have built thriving six figure plus companies in:

  • Tarot and spirituality
  • Green smoothies
  • Dance training
  • Jewelry
  • Nutrition
  • Fitness
  • Martial arts
  • Dog training

Now one thing that I will say is that if you want to grow a business as someone who teaches and trains on a specific topic, you need to be so freaking passionate about that topic that you could talk about it for years. Because you’ll have to.

With any business it takes time to build up an audience and a customer base, and if your only price point is a $30 product, then you’re going to need scale to make it profitable.

In each industry there is a place for premium pricing and choosing where you want to position yourself in the marketplace. You can be the high-end super exclusive private dance instructor. Or you can be the smaller priced DVD teacher available on every shelf.

You can sell inexpensive jewelry to thousands, or be a high-end custom jewelry designer. You could also have a middle of the road nutrition program that’s a stretch for some people, but totally worth it.

Successful Online Business: Does B2B Win?

Now I want to address why it feels like the only examples of success we see are in the business-to-business realm.

First, I’ve noticed that when you’re in business you understand that you need to invest in things in order to make more revenue. So you might be willing to hire a copywriter, a designer, or a coach and pay top dollar.

There’s also the idea that if you can “sell money” then you can charge more for your offerings.

For example, if you’re selling someone a method, shortcut, or idea that can make someone more money, then that information is worth investing in.

It’s like saying “pay me 5 dollars and I’ll show you how to make 10”. It’s no wonder these types of offerings do well, especially if you have a lot of case studies where people got their 10 dollars back easily.

But you know there are many other aspects of life beyond money.

The online business space is also like a huge bubble. If you’re learning about online business, then the only examples you tend to see are from other business trainers.

People who run businesses that don’t rely on business owners as clients have no incentive to advertise how successful their business is. They also don’t have any reason to tell anyone how much income their business generates, or to become known in the business training circles, either.

So this is definitely another reason that we can start to feel like we’re in the business to business echo chamber.

Three Main Business Categories

The main categories that most businesses fall under are: getting laid, getting paid, and not dying. I like to throw spirituality in there too.

There are many ways to pick a niche, but most businesses fall under these major umbrellas.

If you have a business that ultimately helps people with anything in these categories, you can make a successful go at it!

Some of the biggest and most successful companies aren’t in the “getting paid” category at all. Think about all the informercials for P90X and Insanity… Or Proactiv and the Ronco Dehydrator machines. These are all hugely successful companies and products.

So please don’t let the fact that you’re in a different category stop you from pursuing a business you’re passionate about.

What I’ve noticed is that people who fall in love with online business end up becoming trainers in the online business field because they found success themselves and want to share it with others. It’s what becomes their passion.

That’s what happened to me, with my Real Foods Witch business turning into this digital strategy company you see today. I’m passionate about business, health, and people living life through their own conscious decisions.

Inspiration Outside The Business Teaching Realm

Here are some success stories of people who started successful companies outside of the “business training” realm. These are some of my friends, colleagues, clients, and random strangers too!

In no particular order they are: Natalia Gabrea, Briana Borten, Dr. Samantha, Tone It Up, HoopGirl, Shake Your Booty, Simple Green Smoothies, Tracy Matthews, Andrea Nakayama, Blueberry Diapers, Paws and Possibilities

You can also take a look at the local businesses near you – even though they’re not necessarily eligible to be counted as a successful online business, you can definitely learn from them and use them as inspiration.

I Want to Hear Your Opinion!

I know this is a hot topic, so please share it with your friends and let’s keep the discussion going! What business category are you in, and have you ever felt that niggle of doubt that you might not make it big because you don’t teach business?


  1. Steve Szubert on April 16, 2014 at 9:57 am

    Than you, Nathalie. You have really shown here that there is opportunity for everyone.

    • Nathalie Lussier on April 16, 2014 at 10:24 am

      Absolutely Steve! And so happy you got that message from this post and video, and that it came through loud and clear. :)

  2. Anna Long-Stokes on April 16, 2014 at 10:01 am

    Love this post Natalie! I personally started and ran my own skin studio for years and once I became successful, other newbies began to come to me and ask for advice on becoming a more successful business…and so Electric Empire was born. Now I get to help new businesses struggling, build and profit from their skills and ideas.

    I had NO idea when I went into skincare and it would take this turn, but i’m loving it!

    • Nathalie Lussier on April 16, 2014 at 10:27 am

      Isn’t that an interesting path Anna? I love that you shared your story, because sometimes we just see people in the “teaching about business” sphere without knowing why or how they got there. :)

  3. Christina Ambubuyog on April 16, 2014 at 10:11 am

    THANK YOU for this Nathalie! Totally needed to watch this because I know I can fall into this trap of believing only B2B makes money. I’m in the spirituality and relationships niche teaching intuition development but because I love learning about online biz, it’s true all we see is the other biz trainers being successful. Love how you broke down why this is and shared examples. is also a great example I like to go to when I get all these weird thoughts coming in. What I’ve found to be helpful is to bring my focus back on what I love and remember the growth that I have been having and honestly, teaching about marketing and stuff is soooo not my thing, even though I love learning about it and implementing it, definitely can’t teach it all day long.

    But give me a mic and let me talk about meditation, chakras, and making amazing intuitive choices I can go on for days!!! :)

    So happy you went there with this!!
    Xo ~ Christina

    • Nathalie Lussier on April 16, 2014 at 10:29 am

      I love that Christina – and how clear you are that meditation, chakras, and intuition are your jam! I can totally feel your passion around it too. :)

      And thanks for sharing – I think the more examples we have, the better! If we can look outside the usual suspects it’s just so much easier to picture our own success, too. :)

  4. Bola on April 16, 2014 at 10:28 am


    You are right on the money about being in the make-money-online bubble.
    That niche gets a lot of attention so much so that we start to resign ourselves to either go in that direction or perish online.

    Thanks for showcasing other businesses in other niches doing well online.

    • Nathalie Lussier on April 16, 2014 at 10:30 am

      Yes! The bubble has a strong pull when you’re in that learning stage of your business, but there’s so much more “out there” in the world. Some of the other businesses I shared have started out locally and then grown online, or vise versa so it’s great to get a mix of inspirational businesses to look at. :)

  5. Megan on April 16, 2014 at 10:31 am

    Thank you so much for bringing up this discussion! While I have a small, secondary revenue stream blogging and marketing to other handmade sellers, the bulk of my business income is from selling my own handmade jewelry, and I love being able to hear that it could one day support the life I’m chasing. Every now and again I doubt and think I should be putting more energy into the B2B stream if I want to actually get more successful, but it’s great to be reassured that such isn’t really the case.

    • Nathalie Lussier on April 16, 2014 at 12:03 pm

      You’re so welcome Megan! I am so happy to hear that you are going to be focusing on the bulk of your business (the jewelry side) along with the B2B. It’s totally up to you what percentage of your time and business you want to devote to both, you decide! :)

  6. Jessica on April 16, 2014 at 10:34 am

    Really interesting topic and one that I think about a lot when working with my clients. I’m in the “helping people make more money” category and also have a few ideas for niche sites that have nothing to do with business – so these examples are really helpful for both me and my audience! Thanks for getting a conversation going around this topic.

    • Nathalie Lussier on April 16, 2014 at 12:04 pm

      Awesome Jessica! I think there are many things in the world that are useful beyond the “make more money” angle of business, but that service is also needed, for sure. :)

  7. Camille Gaines on April 16, 2014 at 10:38 am

    Thanks Nathalie for talking about this topic that I often wonder about. Like so many, I began in another area; coaching women around money and investing, then began business consulting to increase their income based on what I had learned…and fell in love with that. But sometimes it feels like I am part of a herd, so it’s nice to hear your perspective!

    • Nathalie Lussier on April 16, 2014 at 12:52 pm

      I totally hear you Camille. I don’t think any of us want to feel like we’re just a part of the herd, so I think it’s good to get some perspective on this, for sure. :)

  8. Mary Tracy on April 16, 2014 at 10:52 am

    Natalie, would you believe I was struggling with this conundrum this very morning?
    Thanks for this.
    My business is about “helping people heal their emotions”, and I truly struggle with how to put it in “catchy” enough terms that people will feel attracted to it.
    The whole “I would be far more successful if I blogged about making money” issue comes up for me again and again.

    • Nathalie Lussier on April 16, 2014 at 12:59 pm

      Oh wow, I’m happy this is so timely for you Mary!

      Think about how people’s emotions might fall under the main categories. So for example, if someone has healed their emotions they might have better relationships, or feel healthier/better? It might also help with their career, etc. :)

  9. Sherold Barr on April 16, 2014 at 11:08 am

    Nathalie – this is a great video – love how poised and beautiful you look in this one. I had a coach ask me this same question on a “Ask Me Anything” Q & A I did last week with my list. It’s a fantastic question and yes a matter of business models. Thank you for this one. Excellent.

    • Nathalie Lussier on April 16, 2014 at 1:00 pm

      Aww thanks so much Sherold! I totally agree – we see so many businesses in the “business field” so it’s nice to be able to think outside the box a little. ;)

  10. Tonia Winchester on April 16, 2014 at 11:11 am

    Hi Nathalie,

    That was spot on. Thank you. I’m a naturopathic doctor and while I love my in person practice I’m venturing online to expand my audience and serve more humans. I am limited, however, by what I’m allowed to do online, because of my licensing body. I can’t “be a doctor” because to do that requires my hands and eyes and ears, but what I’m learning is I CAN teach what I know about how to be well – which is a lot. Books and courses abrewin’! Thanks for the great Off The Charts epi today. Loved it.

    • Nathalie Lussier on April 16, 2014 at 1:01 pm

      Aww Tonia, thanks so much! I can’t wait to read and watch the books and courses that you’re putting together. And I also totally understand the doctor online vs. in person dilemma, and your commitment to helping more humans – super kudos to you! :)

  11. Liz Brazier on April 16, 2014 at 11:38 am

    Great video Nathalie. It makes me so excited to have my niche and to own it! I am an accountability coach who helps entrepreneurs get the RIGHT sh!t done – Productivity + ! Thanks for giving us all permission to build our own business – no matter how unique or “mainstream” it maybe!

    • Nathalie Lussier on April 16, 2014 at 1:02 pm

      Yay Liz! So happy you’ve found your niche and that you’re rocking the accountability and productivity world, you’re going to help SO many people in all walks of life! :)

  12. Caroline Frenette Intuitive Leadership Coach on April 16, 2014 at 11:51 am

    What a great topic!

    Even though I work mostly with women entrepreneurs, my work goes way deeper than teaching them how to build or grow a business.

    Since I’ve been in business myself for over 15 years, it would be the logical thing to do…

    But what I find is that most women that come to me have MAJOR upper limit problems. So before we get down to the business of creating a business, we need to take a good look at what is stopping them or what’s in the way of their success in the first place.

    Frankly, I’m totally resisting the urge to coach women on money (because as you said it is one of the top money makers) and choose instead to stay true to myself.


    • Nathalie Lussier on April 16, 2014 at 1:03 pm

      I love that you’re staying true to yourself and your message Caroline. I also think you’ve got such a wealth of know-how and intuition that you know this is going to be the best path for you AND your clients in the long run. Super smart and loving. :)

  13. Carrie on April 16, 2014 at 12:08 pm

    I’m so happy you talked about this topic. This is something I’ve been thinking about a lot lately! It really does seem like all the “successful” business owners I come across are doing some form of business-to-business selling, and it can sometimes be discouraging. I’m very happy I saw this today, and I was especially thrilled when you mentioned Tarot – because that’s what I do! :)

    • Nathalie Lussier on April 16, 2014 at 1:04 pm

      Yay Carrie! I love that you do tarot, and yes it’s totally possible. I think that it’s especially discouraging because it’s pretty much “all we see” when we’re learning the online business thing, and it can have us lose sight of why we started our businesses in the first place. :)

  14. Alison Smith of on April 16, 2014 at 12:25 pm

    What perfect timing! This is the very topic that has dominated many a conversation, lately. And, it has also placed a heavy, shadowed cloud over my hopes of creating a successful business that focuses on something other than business. Has anyone else felt this ‘cloud’? Do you have any strategies to blow the sucker away?

    • Nathalie Lussier on April 16, 2014 at 1:05 pm

      Oooh the cloud, I totally hear you. One strategy I can give you is to “keep your eyes on your own paper” (as if this was an exam, haha!) so that you don’t get distracted by all the other people out there… and their feelings about this topic.

      This also helps you not get sucked into everyone else’s fears, and it tends to give you more inspiration and creativity to build your business the perfect way for your unique path. :)

  15. Michele Lisenbury Christensen on April 16, 2014 at 12:32 pm

    I love the way you say it like it is. I’ve been a coach for 17 years and fell into the trap (that felt like a Ponzi scheme!) of coaching coaches to fill their practices when my own practice was full of coaches. I was an executive coach for many years after that, but my favorite stuff was always RELATIONSHIP stuff with my executive clients.

    I switched, 3 years ago, to just coaching women, men, and couples around intimacy. It was far less lucrative, the way I built my business initially, but also far more fulfilling. Now, with e-learning programs for men, women, and couples, I’m rounding out the business model to be MORE successful than my “lucrative niche” used to be. But it’s still scary because of that fallacy “the only way to make GREAT money consistently is by teaching online business and doing diamond-encrusted-platinum-masterminds.” THANK YOU for spelling out what I know in my heart to be true but what no one ever says. We all must find our business model and then restrain the temptation to compare.

    I insulate myself from a lot of the business-building experts for that reason, but your voice consistently grounds me and gives me ideas that DO work in my business, rather than spinning me up, so thank you and bless you.

    In joy,

    • Nathalie Lussier on April 16, 2014 at 1:09 pm

      Aww Michele, thank you so much for your heartfelt comment. I totally hear you on the mastermind model too, and I think it’s great but it’s not the only way to go by any means.

      And way to go on shifting your business model to help more people outside of the 1-1 coaching way, so you can have a bigger impact and feel amazing about it, too!

      You rock! :)

  16. Marta on April 16, 2014 at 12:47 pm

    Tourism goes as “getting laid”?
    In any case, I’ve managed to create a 6 figure business thanks mostly to your teachings and Marie Forleo’s Bschool.
    So thanks for all the insights and support!

    • Nathalie Lussier on April 16, 2014 at 1:07 pm

      Haha I love that Marta! I think tourism could fall under relationships for sure – it’s romantic, fun, and builds great memories. :)

      Woohoo, so incredibly proud of you and your success. Sending you lots of hugs and thanks for sharing your website and story for others who might need that extra nudge of inspiration, too! :)

  17. Sasha Stone on April 16, 2014 at 1:30 pm

    Thanks for this post Nathalie! A very important topic. I am in the wellness and spirituality field, and though I have operated from a one-on-one private client business model for the past couple of years, I’m just starting to build the online focus of my business (looking forward to Off the Charts in NYC!). I feel confident that it will happen, and I know that the reason I see so many people online catering to online business owners is because that’s what I’m seeking out. In the same way that online business strategists such as yourself cater to my needs, I cater to the needs of those looking for wellness and personal development services. Excited for this new chapter in my business!

    • Nathalie Lussier on April 18, 2014 at 7:46 am

      Yay I can’t wait to meet you at Off The Charts too!! :) I love that you’re getting clearer on the focus on your business and I know you’re going to help a ton of people with your gifts!

  18. Elizabeth Blue on April 16, 2014 at 1:40 pm

    Hey Nathalie! Great video and post! I was thinking about this idea lately when I realizing how small my thinking was about my target market. I thought – they HAVE to be entrepreneurs. In particular, they HAVE to be the 200 entrepreneurs I know! Ha, ha!

    Going outside the bubble does mean finding NEW creative ways to reach people outside of the bubble. That takes a lot of innovation and bravery… And after all, the bubble itself exists because people were brave enough to break through their bubbles and create these communities!

    PS I consider spirituality a part of getting laid, getting paid, and not dying! I know my own spiritual practice is tied to wanting great results in all three areas. :)

    • Nathalie Lussier on April 18, 2014 at 7:47 am

      I totally hear you on spirituality being part of all three, Elizabeth. :) And so fun to see you here – and to have you start thinking bigger outside of the 200 entrepreneurs you know.

      I love your ideas on bubble building and breaking, too. Great food for thought!

  19. Sukie Baxter on April 16, 2014 at 1:55 pm

    And me! I have a totally non B2B focus and work with “normal” people, most of whom have never heard of online business. While mine is currently more on the brick and mortar side, I’m now directing my energy toward growing my online offerings (finally!). And I used to wonder if my non-sexy business could make me six figures, too. Happy to report that it has.

    I think this topic is so important. You can really make money at anything, but sometimes we get stuck with online biz blinders that narrow our vision and limit possibilities.

    • Nathalie Lussier on April 18, 2014 at 7:49 am

      You’re so right Sukie, and congrats on your own business success! I love that you’ve got a local business and that you’re taking it online, too. I feel like that’s a great natural progression.

      And yes – it’s crazy how learning from a small set of businesses can limit possibilities instead of growing them.

      Happy for you!! :)

  20. Molly on April 16, 2014 at 2:49 pm

    This is definitely relevant to me right now! Going through B-School and trying to do everything myself, I often question if people will even want to BUY what I’m selling – regardless of how my website looks or my copy reads.

    I love hearing this kind of advice and inspiration, because it feels real and from the heart. Thanks Nathalie for always giving me a lift! You are such a joy to learn from!!!

    • Nathalie Lussier on April 18, 2014 at 7:50 am

      Aww you’re so welcome Molly! I think figuring out if people want to buy what you’re selling is also part of the entrepreneurial journey, and I know you’ll find the right fit. :)

  21. Amy on April 16, 2014 at 3:19 pm

    This couldn’t come at a better time and love that you tackled this topic Nathalie! Although I am in the marketing world, I find myself dreaming of helping women live a life they love. However, I am always afraid I won’t be able to make the same living and transitioning over scares… tried moving over and quickly hoped back to marketing. I have some mindset work to do for myself on this and appreciate you popping the bubble that we all need to be in B2B to be successful! Smiles, A

    • Nathalie Lussier on April 18, 2014 at 7:51 am

      Oh Amy! I am so glad this came at a good time for you, and I also totally hear you on transitioning being a bit of a scary thing. Could you start to build toward the shift in business by list building or getting a few early clients for these new offerings, to test the waters a bit without giving up your current work… and see if you need to change how you offer things? :)

  22. Makenna Johnston on April 16, 2014 at 3:59 pm

    This is so so important! Almost all my clients are product oriented people or service providers who don’t do any business training of any kind! Many of whom are wickedly successful.

    I think it is important to call out the fact that creating a business about business isn’t the only way to build income, and lead a great life of online entrepreneurship!

    • Nathalie Lussier on April 18, 2014 at 7:53 am

      Yay Makenna, thanks for chiming in with your clients and the types of businesses they’re in too! Yay for expanding possibilities. :)

  23. Naomi Goodlet on April 16, 2014 at 7:10 pm

    I’d so glad that someone is finally talking about this – coz we’re all thinking it! I’m in the health/wellness/spirituality realm and I also have a little recipe website that was once a side project which I’m building up to monetize.
    I have also started offering business coaching, because there’s a demand for it within my subscriber base.
    Thanks for the confidence that online business isn’t just some big pyramid scheme! Interesting topic.

    • Nathalie Lussier on April 18, 2014 at 7:54 am

      Oh I totally hear you on the big pyramid scheme idea, and I’ve felt that way a few times about it too. But luckily we do have lots of great examples of values-driven businesses that aren’t in the online business sphere, so that is encouraging. :)

  24. Lane on April 16, 2014 at 9:51 pm

    This was my favorite post/video yet! Probably because it’s so close to home. I confess, this is something I whine and worry about fairly often. I need to stop! But it IS really discouraging when you hear stories about so many who started online in the fitness/handcrafts/nutrition/etc etc – but then things really took off when they switched to a B2B model.

    I’m in the education/parenting niche and can’t charge those “sell money” prices, which are hard not to envy. Especially when your knowledge and expertise is equally valuable, but just not as billable.

    Such a great topic – thank you!

    • Nathalie Lussier on April 18, 2014 at 7:56 am

      I totally hear you Lane! I think in this case, the business model needs to shift to a more mass market / reach more people at lower price points type of deal. But you can still offer high end premium services, it just means that you might need to shift your client avatar in some ways, too.

      Glad you enjoyed this post and video and thank you for joining the conversation, too!

  25. Rashida B on April 16, 2014 at 11:21 pm

    Hi Nathalie!

    This was right on time. I’m an online business but my customers, beauty pros aren’t online. So most times I feel like I don’t fit in a lot of the online groups I belong to. They’re all busy selling to one another and well… they’re not my target market. Sometimes I do feel that twinge, like should I? However, the truth is I eat, sleep, and breathe beauty. I can’t imagine serving any other niche at this moment, so I will just have to continue to find ways to thrive online. I know there is a need for what I’m offering. My inbox tells me so, I just need to get my audience to realize that they don’t have to attend a big convention to get the beauty biz training they want. Thanks so much for touching on this issue.

    • Nathalie Lussier on April 18, 2014 at 7:58 am

      Ooh you totally touched on an amazing point there Rashida about getting your audience to realize they can get trained online instead of attending a big convention. I think you’re really onto something there, and sometimes when you’re a pioneer in a space you need to educate your audience on the changes that are coming.

      Go get it! :)

  26. Amanda Sue on April 16, 2014 at 11:46 pm

    This was really cool to watch, because it’s a topic I’ve been struggling with. I’ve been working as a coach for creative businesses, but I don’t really know that that’s the direction I want to go.

    I’ve thought about just being a general creativity expert…resources, tips, artist block breakers, artist spotlights….but I don’t know if THAT’S enough of a concept to make a good living with either.

    So….food for thought. I still feel stuck, but at least I know I have options, lol.

    • Nathalie Lussier on April 18, 2014 at 7:59 am

      I totally hear you Amanda. I have a few friends who focus on creativity, and they’ve been able to build out a few different online programs and some physical products too… in addition to coaching, which helps them earn a nice income since there are enough people finding them and buying up their smaller products.

      It’s definitely doable, you just need to get your foundation set up and then build from there! :)

  27. Linda on April 17, 2014 at 3:22 pm

    Thanks for the pep talk! I’m sort of amused because I don’t see how my business fits into any of those three categories–so I’m outside the box of the outside-box?

    After years of groundwork, I’m rebuilding/relaunching my history website into a combination online magazine and educational resource, with humor. I cater to travelers and people who love history. Would this fall under “not dying”…of boredom? ;)

    • Nathalie Lussier on April 18, 2014 at 8:01 am

      You’re funny Linda – outside outside the box. ;) I do see it as not dying too – kind of like history and being remembered, or thinking of what legacy you’re leaving by studying the past? And I love the humor aspect too!

      • Linda on April 23, 2014 at 12:45 pm

        Something like that…I do hope to build it into something that will survive after my death, but right now I’d be glad for it to survive while I’m still alive. ;)

        I love all the local, strange stories that crop up, and I don’t think story-telling will go out of fashion anytime soon.

        History with humor is a rare critter indeed, and I’m sure there are enough people out there who want a different approach to the subject to make it sustainable in time. :)

  28. Deidra on April 17, 2014 at 10:05 pm

    THANK YOU Nathalie

    This question has been lurking in the back of my mind for a while now. I appreciate the reassurance.

    I see clearly that I have to expand my network of entrepreneurs, so I have people in my circle to talk to about these things.

    Thanks again

    • Nathalie Lussier on April 18, 2014 at 8:01 am

      Absolutely Deidra! The online world is great but it can be a bit insular so the more we can hang out in different places, the better, too. :)

  29. Leesa Melrose on April 18, 2014 at 2:22 am

    Hi Nathalie.
    I am just starting out in the spiritual category doing skype sessions, soon to be adding distance healing and vibrational essences.
    I have to say it does seem like everyone on the web is a business coach or a coach of some sort even in the mastermind group I belong to.
    Some days it is hard to see that doing something other than the above is going to be worth while, what I am doing just seems so different.
    Thank you for the inspiration and encouragement to keep going!

    • Nathalie Lussier on April 18, 2014 at 8:03 am

      I totally hear you Leesa! And I have to say that most business owners / business coaches I know tend to work with spiritual healers / supporters of some type, because they understand the need to keep themselves clear and grounded as their businesses grow.

      So there’s absolutely a market – AND you don’t need to market to entrepreneurs at all either, but I just wanted to chime in because I know it’s not necessarily something most people talk about either. :)

  30. Veronica on April 18, 2014 at 10:03 am

    Thanks, Natalie, your post could not have come at a better time! It’s like you read my mind! I’m building a social brand selling fair trade product and diverting 50% to girls’ education in developing countries. But in the process I see so much need for helping other socio-preneurs to learn and use the online tools, that I find myself teaching it for free and thinking – what am I doing? This is not what I set out to do.. I can’t wait to get this discussion going!

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  32. Fayola on April 21, 2014 at 1:22 pm

    This is so crazy because I asked that same question about you! I started following you because of all the great techy info and tutorials and then noticed you had changed to teaching about running an online business instead. I must say, I miss the tech tips but I guess that it is true that people (and businesses)evolve over time.

  33. Maj Wismann on April 22, 2014 at 3:26 am

    Hi Nathalie – and hello from Denmark ❤

    I love your blog + video, and I have thought about the same thing – until I really decided 5 years ago to “go crazy” online.

    I work with couples and woman and teaches love, how to have a great relationship and how to get your sex drive back. And last year in June I closed down my clinic because my online business was growing like H*** and has become a huge success in Denmark.

    Now I´m growing and working om my international site + working on a new online workshop about infidelity.

    For the last 8 month I have also been teaching other therapist to get success online – because people kept asking – but I still have my heart on my corebusiness and I love it.

    I work less and less for every month – and earn more and more – and I can´t wait to see what my international business will be like 3 years from now.

    I think one of the biggest mistakes people make online when they are heading for success is, that the give up. Lots of “online-gurus” make it sound SOOOOO easy and like something you can do in 3 weeks – but you have to keep on moving in the right direction for a long time before it will pay off in money and time.

    Again – Thank you so much for this question and your video – LOVE it <3

    Love from Denmark

    • Nathalie Lussier on April 22, 2014 at 3:27 pm

      Hi Maj! I am SO glad you chimed in with your story, and also with the consistent long term idea… it’s important to remember that Rome wasn’t built in a day, and that there are very few online businesses that were built super quickly, too.

      You rock – thank you for sharing and also for letting us see what it’s like to make it big in your field, and also choosing to serve other business owners while keeping your core business rocking!

  34. Barbara Ferrier on April 24, 2014 at 1:29 am

    Hi Natalie:
    Thanks so much for all your work and advice. I create original paintings for people in my unique style. Not your typical portrait! Marketing online has been a slow process. On the other hand when I’ve used PR in combination with my website it seems to be pretty effective. Helping people find me is really my stumbling block rather than the service and products I offer. I appreciate your advice!!

  35. Linda Basta on April 28, 2014 at 11:00 pm

    THANK YOU SO MUCH FOR ADDRESSING THIS. I appreciate you. I was getting discouraged.
    I’m in the natural health field and specifically, chronic pain niche.
    I’ve got a blog set up, a few related affiliate products,one ebook so far, but you’ve given me more ideas.
    BUT—I’m ALSO doing the how to do the IM home biz (for the beginner)niche as well. Just can’t help it. LOL.
    So I consider myself a Consultant for both.
    Any more advice?
    Thanks again

  36. Andrew on May 17, 2014 at 3:44 pm


    Thank you for writing this post! I have been waiting for YEARS for someone to call this out and address it in the open. You did it with your usual charm & grace.

    Cheers from San Francisco,

    • Nathalie Lussier on May 17, 2014 at 9:54 pm

      Thank you so much Andrew, I’m happy we can get this conversation going, too! :)

  37. Kelly Edmonds on June 17, 2014 at 6:26 pm

    Nathalie, enjoyed watching this again and determined I am in the ‘getting paid’ category helping people build gorgeous e-courses! It does pay to have a niche, as Liz Brazier stated. And I agree that the bottom line is about helping others – makes for a better work environment :0)

  38. Weekly Finds | One Woman Shop on July 7, 2014 at 9:00 am

    […] Online consumer shops, worried that it’s a B2B world out there? Nathalie has a great video and blog post about how to make it big as a B2C company. […]

  39. Nathalie on September 3, 2014 at 8:24 am


    Break-out the bubble!

    I’ve totally felt this fear. Not just in the b2b but also in the theta healing world. It seems the ones make money are from each other. Having said that, I know that we only see the success stories.

    It took me a while, but I finally decided to break out. My coach helped me by showing me that I could help service my client based in what they need. People will go for what they need. She did tell me that wellness coaches don’t make money, so I stayed away from doing anything that was meaningful to me.

    I’ve come back to it.

    I’ve picked my category – weight loss coaching. I help intuitive women lose weight & live a kick-ass life. I know it’s possible — I just don’t have a clear steps to get there.

    Thanks for this post — it’s confirmed my suspicion. It’s also really nice to have real examples!

    I’m going to test testimonials..

  40. Anna on October 26, 2014 at 3:59 pm

    I am in the fitness industry, and for a while I was thinking that all the hugely successful people were in the b2b category.

    But my interests are in coaching people from a holistic point of view and creating dramatic life change. I also enjoy sports specific training. Not only have I paid big money for coaches along these lines, but I am realising that others spend big for big change too. There’s no reason I can’t surpass all the b2b folk I follow :)

  41. Kat Bern on October 27, 2014 at 3:45 pm

    WOW, this is great.

    It’s addressing the exact thoughts I’ve been having. Everyone around seems to be earning money B2B, but the reality is that it’s just the circles we hang out in. It’s all business owners so, of course, B2B will be promoting their products and success stories there.

    As a Dream Home Creator I’ve got a much bigger possible audience than, for example, the Blueberry Diapers. So if they can do it, so can I! :) Thank you, Natalie.

  42. Llyane @FrenchOnSkype on November 25, 2014 at 7:41 pm

    Very funny categories (and right on the dot)

    I laughed out loud when I discovered that, with my Parisian French coaching business I fall in the “getting laid’ category – could not have been more surprised :D

    Thanks for this, Nathalie

  43. Kelly Sheets on February 9, 2015 at 7:59 pm

    Thanks Natalie! Great video and timely.

    I have started doing business online in the past 6 months moving from consulting in person with women in business to doing part of the process in person and the rest online. I am a leadership & business communication consultant. Literally, just today, I asked the question “Can I generate all of my clients online with this model and price point.” I am up for the challenge though I am not sure how it will go.

    Thanks for the video. Would love any insights about this :)

  44. Marcie Paige on February 27, 2015 at 10:19 pm

    Thanks for the encouragement Nathalie!

    I see so much success with B2B companies but hear very few success stories from the rest of use. I teach baby sign language through an online course and I’ve been very discouraged lately because I don’t seem to be getting anywhere. I’m struggling to grow my list and I’m always broke :(

    Thanks for the video! I’m feeling inspired again so I’m going to work through your 30 day list building challenge and see where that takes me!


  45. Kelly Bonanno on March 17, 2016 at 1:32 pm

    You read the minds of those of us who are not B2B businesses! While I know it’s possible, there are moments I wonder how successful one can be. My niche is health & wellness, guess that falls under the ‘not dying’ category! What I teach is an aspect of wellness that is fairly new so I don’t have many examples of people doing it online. Thanks for addressing this issue & reminding us that we can do it!

  46. Amanda Thompson on July 25, 2016 at 4:09 am

    Great post Natalie!

    I’m currently in the process of researching possible online business ideas and I’m feeling a bit torn between my two different, but related passions.

    I’m the former founder and execute director of a small nonprofit that provided peer-based mental health support, education and advocacy.

    I experienced some significant health problems and along with the board of directors, made the difficult decision to dissolve the business because we didn’t have anyone with the experience or desire to fill my position when I became to ill to work.

    My prior work was in human services, individual and systemic advocate and nonprofit management.

    I was raised primarily by my mom, who was middle class, but struggled financially to make sure we had a comfortable lifestyle. My father, who came from a wealthy family, remarried and had more children. I always felt like an outsider and not good enough during my weekend visits.

    Early on, I became an outspoken advocate for anyone who didn’t fit in, or was marginalized. The love of my life (who is now my ex-husband, but still in my life) came from a very different background that I couldn’t imagine existed.

    He is hispanic and experienced racism, maternal abuse and neglect, extreme poverty and a family where it was expected to go to prison.

    I didn’t initially know about or understand the trauma he experienced. He was a kind, loving man, but troubled and developed a substance abuse problem which led to incarceration.

    My dilemma is deciding between using my past experience to develop a self-help and/or coaching business OR doing some type of social justice work.

    I love writing and may start a blog about the issues I have witnessed or experienced and the myths, stigma and judgement that people experience. These include: trauma, mental illness, substance abuse, poverty, racism, and domestic violence, etc.

    I am not familiar with ways to start an online business related to social justice and my desire to educate people about issues that are so often misunderstood. I have no ideas about making a living in this area.

    I’m hoping you can point me in a direction to explore this and would really appreciate any information you could provide.

    Thanks and warm regards,

    Amanda Thompson

  47. Luciana on December 2, 2016 at 5:52 pm

    I love this topic!
    I work with individual coaching but I keep wondering if I wouldn’t be more successful working with companies.
    I can see new possibilities now! Thank you!