Pinterest For Business: Is It Worth Your Time?

Pinterest has been making waves in the online marketing world… but the question remains: is Pinterest for business really worth your time as a busy entrepreneur?

As you’ll remember from its debut here on Nathalie Lussier in the comment section of the Stylish Geek post… Pinterest is all about photos.

It started off with photos of fashion and clothing, moved onto recipes, jokes, beautiful scenes, animals, and now info graphics and full on marketing materials and videos.

Let’s dive right in and answer that pesky question: is it worth your time?

Pinterest For Business Getting Started Guide

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Use Case #1: Pinterest For Business Crafters and Artists

If you happen to run a business that lends itself well to the type of content that Pinterest users love to re-pin, then YES! Think hand made items, crafty artsy stuff, photography, prints, designs.

The more visual, the better, and the more likely you are to “go viral” on Pinterest.

Use Case #2: SEO Linking Using Keywords

You know I’m all about Wordpress SEO, but there are other components to getting better search engine rankings. And building links to your content is one of them.

So why is Pinterest good for SEO? Because as of this writing, Pinterest links are “do-follow” which means that all of the authority of a big site like Pinterest is getting passed onto your site through the links.

Use Case #3: Pinterest To Generate Buzz with Contests

The other great thing about using Pinterest for business is the unlimited ways in which you can leverage the social aspect of Pinterest.

Think outside the box about the different ways that people can re-pin your content and gain an entry in a contest you can run. One pin means one entry, and if you make your graphic catchy enough you’ll get some major traction!

Top Take Aways for Small Businesses

  1. Be sure to add a “Pin It” button your site to allow easy pinning.
  2. Create your own Pinterest account, and add useful and relevant content.
  3. Put your thinking cap on to create pinnacle content that just begs to be shared.
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