Make Waves In Your Industry With a Little Daring…


In the last year, I’ve started to get a little more daring in my life and business. Between putting on my first live event, doing the 30 Day List Building Challenge, and launching the Daring Business Cultivator… there’s been a lot of waves in my part of the ocean.

I’ve had more opportunities coming my way from peers and people in my industry than ever before, and it’s no surprise why.

How I dared to make waves

My core desires lead the way

It all started with a simple semantic shift in how I like to feel.

I love Danielle LaPorte’s Desire Map process, and when I picked my words the first time around they were:

  • Prolific
  • Affluence
  • Center Stage
  • Visionary
  • Intrepid

But after having lived with these words for awhile I realized something didn’t quite fit.

The definition of being intrepid is “fearless, adventurous” – often used for rhetorical effect… like “our intrepid reporter”. No wonder I wasn’t feeling the right vibe, it was reminding me of my younger fearless self instead of making me feel confident.

When I switched from the word “intrepid” to “daring”, everything changed for me. The definition of daring is “boldly unconventional” and “to have the courage to do something”. Now we’re talking!

I love being a little unconventional, and every time that I come up with and implement a new idea that no one has done quite like I do… I get more recognition and amazing results. Because I’m not following someone else’s formula or pre-existing path to get to where I’m going.

And you’ll notice that daring people have the courage to do something, and I’ve learned that time and again the people who take action even when it’s scary and outside of your comfort zone, are the ones who stand out. Who get the prize, win the girl, or rock their business.

Take a leap of faith

So, if you want to embody a little more daring in your own business, you have my permission slip.

It’s not the only ingredient to building an amazing business, but it is a great way to move through life. It takes some introspection and self-awareness too, because it’s all too easy to become an ostrich with your head in the sand.

I’ve certainly been there, and it took me awhile to really look at what I was doing and decide to do something different.

Business is a great series of experiments, and being daring is one of the ways you’ll be able to experiment with bold goals and fun projects. There are no guarantees that these projects will pan out like you hoped or that you’ll reach all your goals… but you’ll be stronger for it, and you’ll get a lot more than if you hadn’t tried at all.

So if you want to get noticed by more people in your industry, to be one of the big players… it all starts with creating something worth talking about and having the courage to put it out there and ask for what you want.

Define your desires. I double-dare you!

I’d love to hear your core desired feelings, and if any of this resonated today, let me know and leave a comment below!


  1. Mridu Parikh, Organization Life Coach on December 4, 2013 at 12:02 pm

    I just LOVE your language through this whole video. Very inspiring! Thank you.

    • Nathalie Lussier on December 5, 2013 at 10:31 am

      Yay so happy to hear that Mridu! :)

  2. claire stone on December 4, 2013 at 12:22 pm

    Oooh I love this – I’m gonna get a pen and choose my words (this is the second time in two days that I’ve been told I need to choose words for my next year, so I guess I have to do it).

    Even though I don’t quite know what the words are yet, I do know that they are much bigger than they would have been last year – and I have a big program that I am working on, which I do need to be a little more daring with.
    Thank you Nathalie – I needed this permission slip!

    • Nathalie Lussier on December 5, 2013 at 10:32 am

      Yes – words are powerful, way to go Claire!

      I like that this gave you a permission slip – you deserve to think big and be daring! :)

  3. Laura G. Jones on December 4, 2013 at 1:20 pm

    I love this, Natalie! I haven’t defined my core desired feelings yet, but as I watched this video I realized that being daring is definitely one of them, and one I’ve been implementing for a while.

    I have just been focusing on constantly stepping out of my comfort zone and putting myself into new situations, almost seeking opportunities to fail since I know this is the best way to learn and move forward.

    Still, I could benefit from focusing on it more on a day to day basis. Thank you for the reminder!

    • Nathalie Lussier on December 5, 2013 at 10:33 am

      Yay Laura for stepping outside of your comfort zone on a regular basis, and helping yourself grow and learn. How amazing. :)

  4. Sandra Van on December 4, 2013 at 4:08 pm

    Thanks for this Nathalie, I needed to hear it today! I liked your comment that business is a great series of experiments… As a recovering perfectionist, this is a good reminder for me.
    Taking risks with my business is a new arena for me, and there are a lot of naysayers out there ready with their opinions (smile). It’s really none of their business if I want to “eat the cat food”.(big smile)

    • Nathalie Lussier on December 5, 2013 at 10:34 am

      Ahh yes, I’m also a recovering perfectionist Sandra – so the experiment reframe is super helpful. :)

      I love the eating the cat food comment, way to go ;)

  5. Deirdre on December 4, 2013 at 4:23 pm

    My core desired feelings are: confident, inquisitive, centered, expansive, abundant, and innovative.

    I really liked this video. It’s a fun and thought provoking topic.

    Thanks Nathalie!

    • Nathalie Lussier on December 5, 2013 at 10:34 am

      Ooh I love finding out other people’s core desired feelings – and just reading yours Deirdre made me feel them, too. :)

  6. Sheryl Kurland on December 4, 2013 at 7:14 pm

    I’m into “daring” moves these days, and sometimes I scare myself and think “What the heck do you think you’re doing Sheryl?” But it just makes me work harder so I quiet that voice. Great video!

    • Nathalie Lussier on December 5, 2013 at 10:35 am

      Yay Sheryl for quieting that voice and putting a little more daring into your days and moves. That makes me happy. :)

  7. Shannon Golladay on December 5, 2013 at 12:24 am

    I loved your video! You're so inspiring! Thank you for sharing!

  8. Lara Dalch on December 4, 2013 at 9:59 pm

    Love this, Nathalie! And thanks for getting me to reevaluate my core desired feelings. I think they may need a few tweaks.

    Originally, they were…

    In Service to Others.

    Focused has since morphed into Engaged (not in a diamond ring sort of way…although that’s lovely too ;).

    And your video is making me think that I need to add something like Centerstage or Shining or Affluent or even Powerful to the mix.

    Hmmm…end of year introspection time, huh? Thanks!

    • Nathalie Lussier on December 5, 2013 at 10:37 am

      Ahh beautiful Lara! I love engaged for you (in both ways!) and some of the others you’re playing with feel really powerful and supportive of what you want to create in your life, too. :)

      Enjoy your introspection time – and may it be calm, engaged, and powerful. :)

      • Lara Dalch on December 5, 2013 at 7:38 pm

        Thanks. :)

  9. Nathalie Lussier on December 5, 2013 at 3:31 pm

    Aww thanks so much Shannon! :)

  10. Annette Saldana on December 5, 2013 at 12:23 pm

    Beautiful post Nathalie! My core desired feelings are freedom, self-expressed and wonderment. I love to explore and thankful for my biz which provides heaping doses of all three. Experimentation and wonder make all the difference. When that flies out the window – – so does my performance. I MUST BE FREE. That’s who I am.

  11. Adam Lehman on December 5, 2013 at 5:54 pm

    I'm using Safari on a Mac, and you video won't play. I click and nothing happens. Have reloaded and tried, but no. Will try on Firefox, but thought you'd want to know.

  12. Michelle M Arsenault Author on December 6, 2013 at 12:57 am

    Great video! I'm trying to be more 'daring' in my writing career (and other areas of my life) but some days this is easier than others. It's funny how some days I feel like I can take on the world and others, not so much….:-)

  13. Laurima Leakey Stovell on December 9, 2013 at 12:32 am

    Being daring, vulnerable and putting myself out there is something i've struggled with but I feel like I'm getting closer. Love your video. I'm inspired to be an inspiration to others!

  14. Sara Bradford on December 12, 2013 at 3:00 pm

    This is exactly what I needed to hear today. Thank you SOOOOOO much!!!

  15. Llyane @FrenchOnSkype on December 3, 2014 at 9:48 pm

    Not knowing Danielle Laporte’s definitions, I’ll go for the 5 words that first pop in my mind:

    1. daring ;)
    2. creative
    3. center stage
    4. expressive
    5. expansive

    Not sure what they’ll do for me, but I wanted to put them out there :)

    Thanks, Nathalie :)

  16. Charity on May 4, 2015 at 5:53 pm

    Thank you for this post, Nathalie! I’ve noticed that the more I do things differently from the others in my field as well, the more successful I am. It’s truly a GREAT feeling to pave your own way instead of always trying to compare or measure yourself to someone else. We gotta OWN our awesomeness! :)