I’m intrigued to learn what other people’s big juicy business goals are, and one big one that always feels expansive is the goal of doubling your business.
When you’re just starting out, learning how to double your business is fairly simple. It just means finding something that works, and doing it over again. Done. Business doubled.
But does the same idea apply when your business starts to grow? Is it possible to double your business revenue, and even double your business profit?
Keep reading to find out more about Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold, and how this book can teach you how to double your business in three years…
How To Double Your Business with Double Double
Who This Book is For
The Painted Picture exercise that Cameron outlines in the book is definitely for anyone in business. In fact, I would say that doing the Painted Picture write-up is essential for you, no matter where you are in your business.
It might not be the easiest exercise to complete if you’re just starting out in business, but it is totally worth the focus you’ll need to accomplish it.
The rest of the book is ideal for people who have been in business for at least a year. There are a lot of really practical ideas and action items that will make a big difference on your bottom line.
I especially like Cameron’s take on hiring employees, and creating a corporate culture that really matches the vision of your business.
There are also a lot of really great tips for getting press, getting more done in your company, and making bold goals happen.
My big “how to double your business” take-aways
While the idea of doubling your business’ revenue and profits might seem over the top for some, it’s definitely doable. It’s also something that can only be achieved when you have the big vision to make it happen, and the team who share the vision.
My biggest take away is that clarity drives business. If money loves speed, booming businesses love clarity. (Both true!)
Another big take away for me is that instead of looking for tactics or strategies for how to double your business… focusing on the fundamentals like hiring and training a team, getting in front of the right audiences, and getting stuff done really drives business!
Sometimes the tried and true ways of growing a company are the ones that really make an impact.
What are your wild business goals?
My goals for the year include doubling our business revenues (again!) and increasing profits alongside that.
I’d love to hear what your wild outlandish business goals are. Remember, clarity and intention are like jet fuel for your business! Leave a comment below and share your goals.