How to Double Your Business

I’m intrigued to learn what other people’s big juicy business goals are, and one big one that always feels expansive is the goal of doubling your business.

When you’re just starting out, learning how to double your business is fairly simple. It just means finding something that works, and doing it over again. Done. Business doubled.

But does the same idea apply when your business starts to grow? Is it possible to double your business revenue, and even double your business profit?

Keep reading to find out more about Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold, and how this book can teach you how to double your business in three years…

How To Double Your Business with Double Double

Who This Book is For

The Painted Picture exercise that Cameron outlines in the book is definitely for anyone in business. In fact, I would say that doing the Painted Picture write-up is essential for you, no matter where you are in your business.

It might not be the easiest exercise to complete if you’re just starting out in business, but it is totally worth the focus you’ll need to accomplish it.

The rest of the book is ideal for people who have been in business for at least a year. There are a lot of really practical ideas and action items that will make a big difference on your bottom line.

I especially like Cameron’s take on hiring employees, and creating a corporate culture that really matches the vision of your business.

There are also a lot of really great tips for getting press, getting more done in your company, and making bold goals happen.

My big “how to double your business” take-aways

While the idea of doubling your business’ revenue and profits might seem over the top for some, it’s definitely doable. It’s also something that can only be achieved when you have the big vision to make it happen, and the team who share the vision.

My biggest take away is that clarity drives business. If money loves speed, booming businesses love clarity. (Both true!)

Another big take away for me is that instead of looking for tactics or strategies for how to double your business… focusing on the fundamentals like hiring and training a team, getting in front of the right audiences, and getting stuff done really drives business!

Sometimes the tried and true ways of growing a company are the ones that really make an impact.

What are your wild business goals?

My goals for the year include doubling our business revenues (again!) and increasing profits alongside that.

I’d love to hear what your wild outlandish business goals are. Remember, clarity and intention are like jet fuel for your business! Leave a comment below and share your goals.


  1. Mark Stephens on February 22, 2012 at 1:41 am

    Is it worth listing the formats the book is available in? I now only read books on KIndle as I can try the first chapter and it does not clutter up the house (great kitchen by the way!)….

    • NathLussier on February 22, 2012 at 7:34 am

      @Mark Stephens Hey Mark! Great suggestion. :) I agree on reading books via Kindle, I find that half my reading is done on an e-reader and the other half is divided by library books and copies of books I bought in print. I am constantly retooling my bookshelf too because books want to be read! :)

  2. Jean on February 22, 2012 at 9:46 am

    Great book! Have fun in Cali!


    • NathLussier on February 22, 2012 at 12:13 pm

      @Jean Thanks Jean! :) I’m sure I will.

  3. MartaLaurentVeciana on February 22, 2012 at 12:22 pm

    My goal for this year is opening up to digital products to complement my offer of real tours (I’m a tourguide).

    I’ve already started creating my first e-book thanks to Nathalie and her team (Jane is a wonderful designer!). It will be realeased soon (I hope!) and I’m very excited about it. And I have a few more ideas for other e-books on Barcelona for visitors that might not need a private tourguide but still want some insiders great tips.

    I’ve also created a product called “self-guided tours”, where I create day itineraries including maps, must-sees and local secrets, customized to match each client interests and needs. I added them to my website a couple of months ago, and I have already had one paid client for that (which is great, since I didn’t advertize it at all except for adding it to my website, wow).

    For my e-books, instead, I’d like to prepare a more serious launch (following Nathalie’s suggestions, of course!) ; )

    I don’t know if this will really “double” my business, but I do expect it to provide some extra cash without having to get out of the home.

    • NathLussier on February 22, 2012 at 12:27 pm

      @MartaLaurentVeciana This is super clear and awesome Marta. I think branching out into products will definitely help you add a new stream of revenue to your business… and the cool thing is that as you get better at selling your digital products you can start scaling that part of your business in ways you wouldn’t be able to do with your in person tours.

      Also wanted to give you a little bonus coaching tip: you could also consider upping your personal tour prices and including your digital guide as an added bonus.

      • MartaLaurentVeciana on February 22, 2012 at 12:32 pm

        @NathLussier Thanks for the tip! My fees are already in the expensive side, but it’s a good idea connecting the e-book sales with my completed bookings somehow! I’ll keep brainstorming about it!

  4. Jenn McGroary on February 22, 2012 at 12:43 pm

    My goal has been to double my business every year for the next 3-5 years. Definitely interested in checking out this book. :-) Thanks Nathalie.

    My biggest challenge right now is getting in front of more people that are my ideal clients. I have several different streams of income to promote once I get more eyeballs. Also really need to focus on building my team, before I need them!

    • NathLussier on February 22, 2012 at 3:03 pm

      @Jenn McGroary Love it Jenn! It sounds like you’re definitely on the right track by thinking about your team now. I suggest you make a hitlist of places you should be “seen at” so you know where your ideal clients are and you can get in front of them. :)

  5. Sharee on February 24, 2012 at 8:54 pm

    I’m definitely going to buy that book! It’s coincidental actually as I had already set a business goal to double the amount of people I take on my healing retreats in Nepal and therefore double my revenue. Plus the following year I want to double the amount of tours I conduct, so this “Double Double” book is right up my alley! Thanks, Nathalie :)

    • NathLussier on February 27, 2012 at 11:40 am

       @Sharee You’re welcome Sharee! So glad that your goals are aligned and I believe the clarity of your vision will help make it happen for you! :)