What Is An Ecourse?

Maybe you’ve never asked yourself what is an ecourse, because if you don’t know that ecourses exist you can’t ask yourself what they are.

Today I wanted to explore the world of ecourses, what they are, who should be creating them, and why.

An ecourse is short for email course. Usually an ecourse is delivered over time in several modules or sections sent via an email auto-responder.

Now you might be asking what is an ecourse doing in your list building tips series? Watch the video below to find out!

What Is An Ecourse?

What is an ecourse if not the best form of email marketing available?

Here are 7 reasons to create an ecourse for your online business.

  1. An ecourse trains people to open your emails. No more landing in the spam folder.
  2. An ebook can be too much for people to read and implement in one fell swoop. With an ecourse you can release your content over time, and make it more digestible and actionable.
  3. When you write an ecourse, you can educate an unlimited number of people as they all go through your process.
  4. With ecourses you can test, adjust, and rewrite without spending lots of time redesigning or editing a PDF.
  5. Ecourses also lend themselves to being shared better. You can ask your participants to forward your emails or share them on social media.
  6. You can build a relationship over time by providing value consistently through an ecourse, rather than a once and it’s done freebie.
  7. Creating an ecourse is as easy as writing an email, what’s not to love?

Over to you now…

Why do you prefer getting an email course instead of a PDF freebie? I’d love to hear from you in the comments below!


  1. Ainslie on March 21, 2012 at 1:27 pm

    I am so happy that someone else shares my love of email courses.  They are so simple to create and very effective.  I highly recommend them to all my clients.

    • NathLussier on March 21, 2012 at 2:29 pm

       @Ainslie Yes! Absolutely, it’s amazing how such a simple concept can really translate into a great teaching, learning, and relationship building tool. :)

  2. Stephenie Zamora on March 21, 2012 at 7:32 pm

    First, you look gorgeous in this video! I love your sweater. :) And this is such a great idea… I’m going to brainstorm an ecourse I can offer for my list-building. Thank you! xo

    • NathLussier on March 21, 2012 at 8:42 pm

       @Stephenie Zamora Thank you Steph! My mom will be quite happy to hear your comment about the sweater because she knit it herself! (She’s AH-mazing!)
      And I think your work definitely lends itself well to a great ecourse. :) I’m sure you’ve got tons of content you can repurpose into an ecourse too!

  3. LanaZincone on March 22, 2012 at 11:44 am

    Hi Natalie,
    You have such a way of making social media concepts very easy and understandable.
    You have made a huge difference in the way I market and use my website.
    I have learned so much from you and will continue to follow your lead in this industry.
    Thank you.  Lana

    • NathLussier on March 22, 2012 at 1:12 pm

       @LanaZincone Thank you Lana, so glad to hear that! :)