How to Make Wise Investments into Your Online Business

I’ve been at this whole “making money online” thing for a long time. Longer than you might think. In the heyday of the dot com era, I signed up for my first “click to surf” program, where you got paid for every batch of web sites you visited.

I was a teenager, lived in a small town, and had lots of free time. Why not? I was naive and excited about the prospect of making money from the Internet. And so I clicked my butt off, and I visited tons of sites.

Was it a scam? No. I did get a check in the mail. But to be honest it wasn’t the best way to earn some cash, especially when babysitting for one night equaled a few days worth of surfing.

And yet… I was hooked! I loved the idea of being in control of how much money I made, and being able to do it in my PJs was a bonus.

Between that first taste and today I’ve tried all kinds of things.

I’ve bought enough info products, blueprints, systems, marketing training, and multi level schemes to fill a couple of hard drives and then some. Yikes!

The good news? I’m successful today.

Were all of these products and programs what made me successful?

Let me answer that in a second. First I want to share with you the turning point that happened in my business sometime in 2009.

When did I start making money online? When I stopped nickel and diming myself and my business

There are a lot of shiny objets out on the Internet, and a lot of them promise instant cash and easy street businesses.

But here’s the distinction that will shift you out of the slow, painful trial and error phase, and into that purposeful momentum arena.

You can either be aspiring to something, or you can be transforming yourself into something. The former is all about reaching for something you don’t really want to work for. The later is all about putting in the hard work you know deep down you need to get the results you’re after.

Bridget Pilloud explains oh so well here, where she talks about the different between the aspirational market and the transformational market.

I totally agree with her assessment.

For me that shift took place when I stopped buying the “get rich quick” and “silver bullet” systems. And when I decided to invest in something that I knew would take me outside of my comfort zone, push my buttons, and make me take massive action.

For me that was Laura Roeder’s Creating Fame program, followed by one on one coaching with her. Laura helped me see how much I was spending on my business, every time I bought a new “software to do it all for you” or a new $50 or $200 or $400 program that promised a lot… but didn’t get me to take action.

After my experience with Laura I realized that I can either spend a lot of money on little programs and things that will eat up my time, but not move me forward… or I can invest in something that I know will have the effects I’m looking for.

For you the key to making money online might be…

  • Hiring a pro copywriter to fine tune your sales messages, so you start bringing in more money
  • Hiring a pro web designer (not a VA who just learned WordPress last week) to give your site the look and feel you want
  • Hiring a successful business coach to give you the straight up truth about your business (not someone who is unable to make ends meet)
  • Buying the specific training you need for a specific problem you have to solve (like getting more clients, more traffic, etc.)
  • Getting some professional photos taken, so your image matches the level of service you bring your clients
  • Working with an intuitive or a healer, to remove some of those old patterns or fears that are holding you back
  • Getting a personal trainer, a nutritional counselor or health coach to help you shed the sluggishness and get moving again.
  • Scheduling some time away from home to attend events, so you can meet like minded people and get advice you wouldn’t find in an info product.

I know. Hearing this sucks. Part of me wishes I could have kept buying those “feel good” programs at $300 or less a pop, and just stayed in my comfort zone.

It takes guts to say no to a good offer that you know is not going to bring you any closer to your goals. Save the money you were going to spend on that cool new WordPress plugin or widget.

Instead invest it in something worthwhile.

What am I trying to say?

Don’t cheap out.

Don’t buy every program that comes along. Be choosy. Go for the one your gut tells you is going to change your freaking life. Because if that’s what your intuition is telling you, and you listen, and you take action, then it’s going to happen.

I’m proof.

I don’t buy cheapie info products anymore. I want that immersive experience that will take me from point A to point B, no zig zagging or stepping backwards.

Which programs do I recommend for that straight shooter, you gotta put some elbow grease into it, but it will change your life? Rich, Happy, and Hot B-School for one. Laura Roeder’s Creating Fame is another.

Again, a program might not be the solution for you. Maybe it’s time for you to step it up a notch and work privately with a copywriter, designer, business coach, photographer, healer, editor, videographer, etc. But whatever you do, don’t cheap out.

Making investments in you and your business means going for that professional level of service and experience. You don’t want your web site designed by a high school kid, just like you don’t want to be flying in a plane captained by professional clown.

Forest for the trees & all that

It’s easy to be budget conscious and just buy things within a certain price point. But all the years I did that, I was short changing myself.

Sometimes to play a bigger game you need to be willing to invest more in one shot, and make it count. Instead of letting all the other little things fall by the wayside.

Have a great action-taking kind of day!

Nathalie Lussier

 

28 Responses to How to Make Wise Investments into Your Online Business

  1. Good post – you tell it like it is. Two things that I really like. The first is the numerous references to health (who would think that a chiropractor would take note of that ;) Second, I like how you make the distinction between aspiring to something and transforming yourself into something. Good and sustainable improvement takes awareness/action/commitment/time. True for business, true for health, true for most things. The magic bullet is tempting to go after but usually illusive. It’s best to both be prepared to do the work, and then actually do it. Thanks for posting.

  2. Good post – you tell it like it is. Two things that I really like. The first is the numerous references to health (who would think that a chiropractor would take note of that ;) Second, I like how you make the distinction between aspiring to something and transforming yourself into something. Good and sustainable improvement takes awareness/action/commitment/time. True for business, true for health, true for most things. The magic bullet is tempting to go after but usually illusive. It’s best to both be prepared to do the work, and then actually do it. Thanks for posting.

  3. @Dr_Mark_Kubert Thanks Mark! I totally think taking care of ourselves in body, mind, soul is as important as investing in business training or coaching. We are the business after all. And you’re so right that it takes commitment and time.

    Always happy to read your comments, you’re one smart doc. ;)

  4. @Dr_Mark_Kubert Thanks Mark! I totally think taking care of ourselves in body, mind, soul is as important as investing in business training or coaching. We are the business after all. And you’re so right that it takes commitment and time.

    Always happy to read your comments, you’re one smart doc. ;)

  5. Great post! I know I’m guilty of buying those sub-$200 self help programs only to have them sit on the shelf. I finally decided it was time to work with a business coach, and although it is way more expensive then all of the products combined, I’ve accomplished more towards my goals in three months of coaching then I have in the 3 years prior. Great article, and definitely true!

  6. Great post! I know I’m guilty of buying those sub-$200 self help programs only to have them sit on the shelf. I finally decided it was time to work with a business coach, and although it is way more expensive then all of the products combined, I’ve accomplished more towards my goals in three months of coaching then I have in the 3 years prior. Great article, and definitely true!

  7. @ethanwaldman Yes! Sometimes it takes hiring a coach and paying “real money” (not that lower priced products don’t cost real money, but by comparison it doesn’t sting as much) to really get the results you’re looking for. Glad this landed for you and that you’re already kicking butt on your biz! :)

  8. @ethanwaldman Yes! Sometimes it takes hiring a coach and paying “real money” (not that lower priced products don’t cost real money, but by comparison it doesn’t sting as much) to really get the results you’re looking for. Glad this landed for you and that you’re already kicking butt on your biz! :)

  9. Ooooooh, Nath! Love this. Way to give it to us straight. As someone who is very budget conscious, it was hard for me to invest the money in pro materials and programs, but it’s totally worth it! I would recommend B-School to anyone.

  10. Ooooooh, Nath! Love this. Way to give it to us straight. As someone who is very budget conscious, it was hard for me to invest the money in pro materials and programs, but it’s totally worth it! I would recommend B-School to anyone.

  11. @Karie Hill I totally hear you on this Karie, since I consider myself to be pretty budget conscious too. Now I think my views are a little different if not warped, I comparison shop for things that cost $5 but I don’t blink for something that’s $2000. ;) Don’t ask how that happened…

  12. @Karie Hill I totally hear you on this Karie, since I consider myself to be pretty budget conscious too. Now I think my views are a little different if not warped, I comparison shop for things that cost $5 but I don’t blink for something that’s $2000. ;) Don’t ask how that happened…

  13. Great post! I loved learning more about you and what helped you really take off in your busienss. Thanks for telling it straight – it’s so tempting to buy all those shiny little info products and I know SO much people who haven’t created a single thing because they are busy buying those to get them “ready”. Thanks for the reminder to find someone to really hold you accountable to move forward. BSchool is definitely one of those programs.

  14. Great post! I loved learning more about you and what helped you really take off in your busienss. Thanks for telling it straight – it’s so tempting to buy all those shiny little info products and I know SO much people who haven’t created a single thing because they are busy buying those to get them “ready”. Thanks for the reminder to find someone to really hold you accountable to move forward. BSchool is definitely one of those programs.

  15. @HeatherP Thanks Heather! And yes, I know first hand how tempting it is to stay in “learning” / “getting ready” mode. But that’s not what gets results, right? ;)

  16. @HeatherP Thanks Heather! And yes, I know first hand how tempting it is to stay in “learning” / “getting ready” mode. But that’s not what gets results, right? ;)

  17. Love this topic of focusing your funds for maximum impact.

    As a small business owner this is even more crucial because a) you’re not rollin’ in it and b) you’re probably the one doing EVERYTHING from copy to customer support. Your resources don’t allow the money it takes to outsource 80% of the grunt work and you might feel overwhelmed at this so the high you get off the promise of “Shortcuts” that will take you from pain to pleasure is highly addictive.

    One thing I’ve come to find that dilutes my focus is when I buy too many information products or books and bounce from each of them only completing 1/4 or maybe half of them because I keep my focus open to other new shiny objects that have shown up in my email inbox or on the shelf of the bookstore.

    The way that I’ve gotten around this is by asking one question:

    1. Will I be using this in the next 30 days?

    If I can’t honestly say that I won’t because it’s too advanced for where I’m at now or completely different from what I need to focus on building at the moment, I pass on the urge to get it for someday down the road when I”ll need it. Yeah, someday’s gonna come but by the time it does, this or, something better will have come along to help me.

    I love what you’re doing to make people conscious of this road block and wish you the best in you quest to serve others. :)

  18. Love this topic of focusing your funds for maximum impact.

    As a small business owner this is even more crucial because a) you’re not rollin’ in it and b) you’re probably the one doing EVERYTHING from copy to customer support. Your resources don’t allow the money it takes to outsource 80% of the grunt work and you might feel overwhelmed at this so the high you get off the promise of “Shortcuts” that will take you from pain to pleasure is highly addictive.

    One thing I’ve come to find that dilutes my focus is when I buy too many information products or books and bounce from each of them only completing 1/4 or maybe half of them because I keep my focus open to other new shiny objects that have shown up in my email inbox or on the shelf of the bookstore.

    The way that I’ve gotten around this is by asking one question:

    1. Will I be using this in the next 30 days?

    If I can’t honestly say that I won’t because it’s too advanced for where I’m at now or completely different from what I need to focus on building at the moment, I pass on the urge to get it for someday down the road when I”ll need it. Yeah, someday’s gonna come but by the time it does, this or, something better will have come along to help me.

    I love what you’re doing to make people conscious of this road block and wish you the best in you quest to serve others. :)

  19. @Nerd #2 Love your name ;) And I also like that you’re super focused when it comes to this “shiny objects” syndrome. Way to go! Your filter question of “will I use it in the next 30 days” is also really great. Thanks for the fabulous comment and adding to the discussion!

  20. @Nerd #2 Love your name ;) And I also like that you’re super focused when it comes to this “shiny objects” syndrome. Way to go! Your filter question of “will I use it in the next 30 days” is also really great. Thanks for the fabulous comment and adding to the discussion!

  21. Thanks for this Nathalie! I kinda knew this deep down, which is why I never have bought any of the online quick fixes that seem to good to be true… I need someone in my face, to be held accoutable to, cuz I’m one sweet procrastinating lady! ;)! I get SO much more out of a one-2-one. It’s just finding that dosh & trusting that it’s going to take you where you want to go… exciting times! :)

  22. Thanks for this Nathalie! I kinda knew this deep down, which is why I never have bought any of the online quick fixes that seem to good to be true… I need someone in my face, to be held accoutable to, cuz I’m one sweet procrastinating lady! ;)! I get SO much more out of a one-2-one. It’s just finding that dosh & trusting that it’s going to take you where you want to go… exciting times! :)

  23. hi @NathLussier i totally agree with you on investing in one’s business. in fact, investing in e-books and courses by @aliventures, @ericabiz,and ramit sethi’s earn1k course helped me in finally launching my copywriting business a few weeks ago. outsourcing my admin needs, getting a personal trainer – they all helped me to liberate my time. sometimes i wish i spent my money on traveling instead, but i figured that setting my own location independent biz is the most impt thing in my life and most aligned to my life’s goals

  24. hi @NathLussier i totally agree with you on investing in one’s business. in fact, investing in e-books and courses by @aliventures, @ericabiz,and ramit sethi’s earn1k course helped me in finally launching my copywriting business a few weeks ago. outsourcing my admin needs, getting a personal trainer – they all helped me to liberate my time. sometimes i wish i spent my money on traveling instead, but i figured that setting my own location independent biz is the most impt thing in my life and most aligned to my life’s goals

  25. @prime.sarmiento Yay Prime, that’s so exciting! I consider @aliventures and @ericabiz to be good friends, and they put their top notch stuff into their work! And @ramit is also an excellent example to follow. I’m just so excited to see how making these investments in your biz and ultimately yourself are paying off. :)

  26. @prime.sarmiento Yay Prime, that’s so exciting! I consider @aliventures and @ericabiz to be good friends, and they put their top notch stuff into their work! And @ramit is also an excellent example to follow. I’m just so excited to see how making these investments in your biz and ultimately yourself are paying off. :)

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