Successful Women in Business Know How To Be Nimble

Successful Women in Business Know 1

I know many successful women in business, and I’ve noticed a pattern that goes against what you would expect from a driven entrepreneur.

It all comes down to how nimble of a business owner you can be, and for me this “nimbleness” seed was planted many years ago.

When I was working for a start up in Silicon Valley, I kept hearing our CEO tell us that we had to be nimble as a small business.

We had to be light on our feet and be able to pivot. But I really didn’t understand what he meant until recently.

Watch the video to find out what I mean…

Successful Women in Business Know How To Be Nimble

How Driven & Successful Women in Business Operate

If you’re an ambitious, type-A, driven business lady like I am… then you can probably relate to having a hard time letting a man lead in ballroom dancing.

I’m so used to being in charge in my business life, that it can be hard to let go and not be the leader while dancing. So when it came time to practice our wedding dance, I decided to take a different approach and let Robin lead fully.

The result? We both felt like we performed at our best.

So what does this have to do with your business?

I believe that when you allow your business to naturally evolve toward where it wants to lead you, then you’re truly a nimble business owner.

Have you ever felt like you were stepping on your business’ toes and vice versa? Things just aren’t working, you’re stuck or going backwards when you want to go forwards…

Maybe you’re forcing your business to grow in one direction, but you’re not getting the results you want?

Take this concrete example for a minute: you’ve got plans for launching a product, all the dates and pre-launch content are ready to go… and then you open the shopping cart and nothing happens.

Or before you even get there, something goes wrong and you need to switch service providers, so you knuckle through without testing everything.

But you worked so hard on this launch, and everything was perfect, so why isn’t it working? Maybe you’re trying to strong arm this launch, while your business is getting a ton of inquiries for another type of product or service.

That’s your business trying to lead you to a much better part of the dance floor, but you’re trying to be the leader instead of the graceful dancer.

Sometimes your business knows where you need to go, even if you don’t feel like you’re ready to do that flip or that fancy twirl.

Using Your Feminine Energy To Get Stuff Done in Business

As women, the model of success that we see all the time in the world comes from men: take charge, make it happen, be in the driver’s seat.

And while I don’t think that we can achieve a lot if all we do is sit on the couch watching Gossip Girl (trust me, I know)… there is power in letting go. In getting into the flow, and allowing things to happen for us instead of forcing them to happen.

It’s a matter of balancing out the masculine ways of doing business with your more natural feminine ways.

Being decisive. But allowing your plans to shift if they need to. Being bold. But listening with a big heart. Starting something new. And letting it marinate if it’s not quite ready to come into the world yet.

So the next time you’re forcing a business move, remember to be nimble, and to let your business guide you to the best results.

Now I’d love to hear if you’ve experienced this inner tug-of-war between your go-getter side and your come-to-mama side? Leave a comment below, this is a really interesting topic for us to dive into together as successful women in business!


  1. Michele on April 10, 2013 at 6:49 am

    Love this – I used to teach ballroom dancing and I saw it all the time (men have their own issues, trust me). Women think that by giving up some control they’re less powerful, but often it’s the opposite. There is nothing more powerful than being present, responsive, and connected to something outside ourselves.

    • Nathalie Lussier on April 10, 2013 at 8:42 am

      Hi Michele! Ohhh I’m so glad someone who knows a lot about ballroom dancing is commenting on this one! It’s really re-affirming how powerful it can be to let yourself go with the flow, and I love how you mention being present and responsive… that’s something I didn’t mention specifically, but I think that’s what I was trying to get at. :) You’re awesome!

  2. Claire Stone on April 10, 2013 at 8:41 am

    ahhh, I love the analogy – totally need to let someone else drive some parts of my biz!!! Glad you enjoyed your wedding dance!

  3. Nathalie Lussier on April 10, 2013 at 8:43 am

    Thanks so much Claire! And yes, sometimes your business can take you there without you trying to force your way there, woohoo! :)

  4. Nikki Assalone on April 10, 2013 at 9:08 am

    Fabulous. This “nimbleness” is something I’ve been wondering about lately. I’m not always clear on how quickly my list should be growing and often wonder if I should be patient or take a different approach.
    SIDE NOTE: I really love the look and feel of these new videos and wonder what software and/or techniques you’re using to create these wonderfully animated slides that transition so beautifully. (powerpoint?) My “nimbleness” tells me I need to mix up my content delivery, so I’m hyper aware when I see such an attractive presentation. Maybe a video for the future?:)
    xxx Nikki

  5. Lori Stone on April 10, 2013 at 4:09 pm

    Love the article, but I'm a bit confused on the concrete example of product launch. Are you saying that if a technical glitch happens at the end, it is a signal from your business that that is not a direction to pursue at the time?

    If so, how do you discern when it is simply a problem to be solved vs. a signal of a different direction?

    • Nathalie Lussier on April 10, 2013 at 4:54 pm

      Hey Lori! Great question, and I should clarify: I don't think techy issues are usually a signal to change direction. But they can be a signal to slow down or switch up your plans. Basically the point I was trying to make is that you don't need to have your plans set in stone. If your shopping cart isn't working, it's okay to send an "oops" email or even to delay your launch by a week, if you need to.

      On the other hand, if no one is buying when you're launching, then it's time to listen and adjust your sales page / offer / and talk to people to figure out why you're not hitting the mark.

      Hope that clears up my example for you! :)

  6. Lori Stone on April 10, 2013 at 9:11 am

    Love the article, but I’m a bit confused on the concrete example of product launch. Are you saying that if a technical glitch happens at the end, it is a signal from your business that that is not a direction to pursue at the time?

    If so, how do you discern when it is simply a problem to be solved vs. a signal of a different direction?

  7. Nathalie Lussier on April 10, 2013 at 9:54 am

    @Nikki: If you’re talking about the intro for my videos, those are done with After Effects. The final slides are done in Mac’s Keynote presentation software (equivalent of Powerpoint on Mac). :)

  8. South Paw Studios on April 10, 2013 at 5:20 pm

    Great Video my dear :) as always, wonderful content thanks for sharing this. SO glad to have found you via marie forleo. You truly are a hidden gem. however I have a feeling not to be hidden for long!

    • Nathalie Lussier on April 11, 2013 at 4:54 pm

      Aww that's so sweet of you to say, thank you my dear! :)

  9. Amy Won on April 11, 2013 at 5:03 pm

    Nathalie this definitely reminds me yet again of the comparison between entrepreneurs and star athletes. We have to stay loose, strong but loose. If we tighten up (which we women tend to do) we are stressing our bodies more and we all know that's not good for biz ;).

  10. Buck Inspire on April 12, 2013 at 7:50 am

    Great vid and advice! Hilarious story about your dance lessons. My wife wanted to lead too with equally bad results. Don't get me started. Being nimble trumps strong arming. Love it and keep up the great work!

  11. Kiki on April 13, 2013 at 7:18 am

    Hi Nathalie,
    I think this is what my issue is. I need to be nimble. I’m always tense with my business. Thanks again for another wonderful video.
    Your the best.

  12. Caroline Frenette Master Intuitive Coach on April 25, 2013 at 5:08 am

    I love this advice Nathalie! I’m definitely learning to let my Inner Goddess drive and NOT strong arm my business. the results are so much bigger when I let her be “in charge anyway :)

  13. Nicole Bailey on August 20, 2013 at 4:35 pm

    I am one who tries to strong arm things. I know exactly what you mean about not letting him lead. It also brings to mind listening to your intuition. Instead of always trying to push through, sometimes take a step back. Great tips as always!