How to Look Good in Pictures for Your Website


Today we’re talking about how to look good in pictures for your website.

One of the advantages of having a personal brand is that people can connect with you as a person. But it can be tough to convey who you are in a split second that it takes someone to land on your website.

That’s why I believe that the photos you have on your website really impact your brand.

In fact, if you don’t have a lot of money to spend on web design, you can usually elevate the professionalism of your brand just by having really high quality photos of yourself.

How To Look Good in Pictures

The 7 Steps to Looking Good In Videos and Photos

I used to look at the book jacket photos of my favorite authors and aim for that level of professional. But as the online world continues to evolve and creative entrepreneurs up their game, I’ve found that your photos can’t be a run of the mill shot of you in a nice sweater anymore.

You need to put a little bit of creativity in your website’s photos. And if you have a small budget, I recommend saving up to hire a professional photographer to take your snapshots, it will pay off, I promise.

So here are my tips for looking good in pictures for your website:

1. Think about what emotions you want to convey. If you’re a coach who helps people get healthy, you need to make people feel comfortable talking about their health issues with you. If you’re an attorney, then you might need to present a more professional look depending on who your ideal clients are.

But that doesn’t mean that you need to be buttoned up…

2. Have fun and show your personality. What makes you, you? What is unique about how you work, where you live, or what you bring to the table?

I’ve got the rockstar librarian look going on in my photos because I think reading is sexy. And I love the idea of having other people who are passionate about learning coming together on my site.

Maybe you’re an outdoor person, or you love music… how can you visually bring these elements into your brand?

3. If you’re not sure what to wear, work with a stylist. Style is not one of my natural gifts: I’d rather have a well-stocked bookshelf than a well-stocked closet… so I leave it to the pros to help me figure out what to wear in a photo shoot.

4. If you really want your photos to pop, get your hair and makeup done professionally. For your features to show up properly on camera you need a little more makeup than you’re used to putting on yourself. Again, this might feel uncomfortable and outside of your comfort zone but you’ll be glad you invested into this asset for your brand and business.

5. Remember perspective: what is closest to the camera will appear bigger. Your photographer will give you hints for how to pose, and I’ve found that you get the best photos when you’re having fun! No pressure, just be yourself.

6. Remind yourself during your photo shoot that you’re gorgeous from the inside out. Let people see your inner light, and think about all the amazing connections that are happening through your presence in these photos right now.

7. What’s your tip? I know we have a lot of photographers in the house, so please leave a comment below with anything else you can suggest for people who are getting photos done for their website.

Tell Us How To Look Good in Pictures Via The Comments Below!

Inquiring minds want to know!


  1. Nikki Elledge Brown on October 1, 2013 at 4:17 pm

    Great tips, Nathalie – and your photos are gorge!!

    My best tip is to work with a photographer you’re comfortable with. Whether you’ve got a crystal clear idea of the shots you want, OR you haven’t the foggiest and want to give her full creative license, you’ve gotta be able to communicate openly and honestly…every step of the way.

    My photos are the centerpiece of my site design. I didn’t have any pro styling, but I worked with Brenda Van Valkenburg, an amazingly talented photographer who I’m lucky to call a friend. (Our first shoot was eight days before my son was born, almost exactly three years ago – I told her my biz was my new baby ;))

    Because of that trust + comfort, I could tell her exactly what I liked, and she wasn’t afraid to tell me if my hair needed help ;) Besides confidence, I think that connection is the secret sauce!

    • Nathalie Lussier on October 2, 2013 at 7:54 am

      Thanks for your comment Nikki, I love your photos and how they came to be! I agree that your open communication and connection with your photographer is super important.

      I think that great photographers make you feel safe and comfortable through their coaching, so look for someone who has great reviews, too. :)

      • Nikki Elledge Brown on October 2, 2013 at 8:08 am

        Absolutely! Nothing quite like the power of a good referral :)

  2. Nicole Sansonetti on October 2, 2013 at 2:03 am

    Thanks Natalie. Some great tips there. I agree that professional looking photos make all the difference to the feel of a website

  3. Nicole Sansonetti on October 2, 2013 at 2:04 am

    Thanks Natalie. Some great tips there. I agree that professional looking photos make all the difference to the feel of a website

  4. Nathalie Lussier on October 2, 2013 at 2:52 pm

    Thanks Nicole! It's amazing how a simple combination of pixels online can describe who we are as people and help us brand better!

  5. Chockablock Productions on October 2, 2013 at 3:41 pm

    I LOVE that you have branded your walls! Most people forget to brand their "background" and yet it adds so much to the brand immersion experience. Thanks so much for a great vid with spot-on tips!

  6. Caroline Frenette Intuitive Leadership Coach on October 2, 2013 at 8:58 am

    Work with a professional photographer! Lighting is EVERYTHING (after hair, make up, clothes + a fantastic attitude)!

    During a shoot I also pump up music to keep my energy high and I make sure I’ve had a good night sleep the night before…

    Bottom line, “profeshhhhhhhh” photos are super important for the branding of a business so this is not the place to be cheap :)

    • Caroline Frenette Intuitive Leadership Coach on October 2, 2013 at 8:59 am

      OMG Nathalie your dog is sooooooooo cute!

    • Nathalie Lussier on October 3, 2013 at 7:43 am

      I love the tip to pump up the music to keep your energy high! Super important, and it can change the whole tone of your shoot, too! :)

  7. Claudia on October 2, 2013 at 10:01 am

    That was a great post, Nathalie, thank you! I was lucky enough to have my pictures taken with an amazing photographer this year and she was able to bring something out in me I didn’t even know I had. :)

    The pics for my website turned out really great. I’m super happy with how they work with my brand.
    (and boy, do I ever agree on the make-up, every day look is just not enough in a photo ;) )

  8. Barry Gnyp Photographer on October 2, 2013 at 5:09 pm

    Hello…I am photographer… –

  9. Barry on October 2, 2013 at 10:10 am

    Hello…I am photographer… –

  10. Theresa Reed | The Tarot Lady on October 2, 2013 at 11:57 am

    Great tips, Nathalie! I hate getting my photo taken and am always so awkward in front of the camera. I hope to one day get over it! :)

    • Nathalie Lussier on October 3, 2013 at 7:44 am

      I think your energy shines through your photos Theresa, so it’s interesting to hear that you feel awkward! Maybe for you it’s a matter of making it more of a fun experience? :)

  11. Michele Lisenbury Christensen on October 2, 2013 at 7:40 pm

    This is – as always – an awesome video. You do such a great job of solving ONE problem/answering one question in your videos, thoroughly but succinctly.

    My tip? Of course, I WOULD be the one to say this, but pleasure always makes us more attractive and vibrant. If you've had a bit of pleasure, your eyes will be brighter, your cheeks and lips pinker, and your voice more grounded and beautiful. I'm lucky that my husband is my photographer, so the love for him is in my eyes when he's behind the camera. If you don't have that blessing, think of your love or your best friend or your favorite client when you look at the camera, because you ARE looking at them!

  12. Stephanie Peterson on October 2, 2013 at 9:29 pm

    Love it! :) My husband and I actually just launched a site for testing website/profile photos like this. It's, and totally free, in case anyone's struggling to choose the right shots. (The voting console on the front is just a demo– real voting on users' photos happens on the inside. ;) )

    Anyway, I know I'm an AWFUL judge when it comes to photos of myself! Our "stuff" can get in the way sometimes, be it a "flaw" we're self-conscious about or just the fear of putting ourselves out there in a bold way. I've never wanted to use photos of myself in a confident stance for fear of looking cocky or self-important, but they so rarely come off that way if you're smiling!

  13. Eileen on October 2, 2013 at 2:53 pm

    I have a question. I’m a health coach and I’ve been detoxing for several years. Part of my journey has been throwing away my make-up, letting my hair turn partially gray, choosing organic cotton… So it basically makes sense for what I have to offer and also being authentic…I was just at that point of deciding to just be myself — until I heard you say, “this means you need to wear a bit more makeup than you are used to.” Hmmm…

    • Nathalie Lussier on October 3, 2013 at 7:48 am

      Hi Eileen! This is something I personally struggled with A LOT. If you know my background I went through a raw food / detox journey too… and I was pretty much “against makeup” for many years, and for many reasons.

      But from my experience with cameras… they’re just so powerful that they amplify everything. And most people are used to watching/seeing airbrushed and super made up people on television. So if you’re coming in “au natural” it can be jarring on camera.

      There’s a way to make your makeup look and feel natural – to just make your skin tones even, add a little color, etc. And you can also use all natural makeup, I really like Youngblood Minerals, and there are some other great products that are minimal but can enhance how you look for the camera.

      I don’t wear makeup every day either – I save it for the camera. ;)

      • Eileen on October 4, 2013 at 10:00 am

        Thanks Nathalie! I really appreciate your perspective and I appreciate the make up line suggestion. I really have been pondering this and it’s a different take than my self talk has been directing me. :-)

  14. Annette Saldana on October 2, 2013 at 8:53 pm

    Brilliant! Considering the emotion I want to evoke has me look at this from a completely different angle. One of the reasons I love my headshot so much is it was taken by one of my best friends, who is extremely talent. I’m now inspired for us to put our heads together and imagine some new ways to communicate and visually connect with my peeps. Thanks Natalie! I don’t say it often enough, but I get sooo much from your videos and blog posts. You probably don’t know it, but the day you posted about ASANA created a revolution in my life!! You’re amazing.

    • Nathalie Lussier on October 3, 2013 at 7:49 am

      Aww yay! I love that the Asana video created a revolution in your life – and thank you for letting me know that these videos are so helpful. :) Made my day!!

      Woohoo for getting some new shots that will communicate what you’re working on next!

  15. Nathalie Lussier on October 3, 2013 at 2:41 pm

    Aww that's such a sweet and original tip Michele, thanks for sharing with us!

  16. Nathalie Lussier on October 3, 2013 at 2:42 pm

    I'm excited about your new site Stephanie! So useful!

    And yes – it's funny how we see ourselves through a different lens than other people do. Glad you're able to use those shots confidently, now! :)

  17. Nathalie Lussier on October 3, 2013 at 2:42 pm

    Ooh thanks so much for noticing and commenting, glad you like it! :) Some people wonder if my office background is always branded to my website… but we just put it up for video shoot days. ;)

  18. Niight Wind on October 3, 2013 at 10:08 am

    Great video Nathalie. My additional recommendation to anyone getting their picture taken would be to tell the photographer what you want, and especially what you don’t want. If your self conciouse of your thighs for example tell the photographer and they can focus on different angles, tell you what to wear or focus on more flattering cropping options so you can relax and not try to hide from the cammera.

    • Nathalie Lussier on October 6, 2013 at 9:00 am

      That’s great advice, thank you Niight! My photographer asked me what my favorite and least favorite body parts were… and at first I didn’t understand why, but I think it really comes down to feeling comfortable. :)

  19. Seshu on October 3, 2013 at 2:46 pm

    These are EXCELLENT suggestions. One thing that I often ask of my clients (I create relaxed, yet professional headshot portraits) is to take their shoes off. High-heels or even dress shoes (for the guys) can make you feel uncomfortable and that translates from the feet all the way up to the face. Next time you are being photographed, try it both with shoes on and without and FEEL the difference. That’s my professional tip of the day!

  20. Chloe Liu on October 4, 2013 at 12:22 am

    Hi Stephanie, your site is very interesting and new concept. I just popped in and voted few people's photos. just wondering how do you generate income for any affiliates for your site or? tks for sharing!

  21. Kaveri Kathleen Sohnfoster on October 4, 2013 at 3:39 am

    The best photo shoot I ever had was when my lover came to the studio with me. He stood off to the side and whispered sweet, sexy and funny things while the photographer was clicking away. The photos were great.

  22. Nathalie Lussier on October 6, 2013 at 3:59 pm

    Ooh that's fun Kaveri! Thanks for sharing – and I hope you've inspired other women bring their lovers to the shoot! :)

  23. Cynthia McIntyre on September 24, 2014 at 6:17 pm

    Hi Stephanie,
    Your video was delightful and very informative. Great tips! You are a natural in front of the camera!

  24. Sandra Long on October 13, 2014 at 8:34 am

    Great info- I will link to this article. It is very insightful and will be helpful to my clients!!!