Social Media Time Management Tools

Social media is a great way to connect with more people and boost your business connections… but one thing is often lacking when we get started: social media time management tools and techniques.

I’ve been on both sides of the social media pendulum:

  1. Being super social media obsessed and spending most of my day posting and reading.
  2. Not being active enough, losing traction, and just being disconnected from social media in general.

Neither of these options is healthy for your business, especially if you want to cultivate good relationships with potential clients or customers… and you want to stay in touch with your business peers and mentors too.

So what’s a girl to do? Watch this social media time management tools and tips video to find out.

Social Media Time Management Tools, Tricks, and Tips

Social Media Time Management Tools – Buffer App

One of my favorite social media management tools is a little app called Buffer. This program integrates with Twitter and Facebook to help you curate and post relevant content on a more consistent basis.

Instead of logging into your social media accounts every hour to post more often, you can simply “top up” your Buffer.

You can choose how often you want posts to be sent, whether you want your content to go to all your social media accounts or just one of them. You’ll also have the ability to add pages directly to your Buffer when you’re on them, using the free Buffer add-on for your browser.

Overall, Buffer is a great way to keep your accounts active, fresh, and filled with great content. Especially because not everyone is online at the same time as you, so you need to post more frequently to catch them.

Social Media Time Management Tricks and Tips

My other social media time management tips don’t require any special apps or tools, just a little dedication. They are:

  1. When you do login to your social media accounts, be active and participate. Reply, comment, share. Make your time count and don’t just read passively, otherwise you’re wasting your time and not making the most of what social media was designed for. It also ensures you don’t look like a robot!
  2. Schedule time sensitive posts ahead of time. If there’s the potential that you might forget to post something important on a given date, then schedule it ahead of time. This works if you’ll be away on vacation, too!
  3. Finally, take at least one day away from social media. I like to do a full digital break on either Saturday or Sunday to recharge and disconnect. I feel like my best ideas and insights come when I’m fully engaged with the people in my life, and when I’m not thinking about my emails or my social media updates.

That’s it, that’s all folks!

I’d love to hear your thoughts on social media time management tools and if you have any tips that work well for you, leave a comment below.

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  1. on October 17, 2012 at 3:51 pm

    This is so great! I love social media and being connected but lately have started to feel like it's another way to feel guilty–not doing enough, not doing right, etc, etc, etc! Such great tips!

    • Nathalie Lussier on October 17, 2012 at 5:53 pm

      Awesome Ginger, I'm so glad this will help reduce or eliminate the guilt!

  2. Djanira on October 17, 2012 at 9:13 am

    Do you prefer buffer to hootsuite then?
    Or just for sharing content that you find?

  3. Karen Talavera on October 17, 2012 at 5:17 pm

    Have you tested Hootsuite? I find it far, far more robust than Buffer and other solutions I've seen. Either the free or entry-level ($5.99/month) version of Hootsuite is more than adequate for most solo-preneurs and entrepreneurial businesses. I use Hootsuite exclusively after having tried a few earlier versions of social media dashboards (like one called Social Oomph which I think is no longer around). I'm wondering if you prefer Buffer over Hootsuite why specifically?

    • Nathalie Lussier on October 17, 2012 at 5:56 pm

      I personally love using Buffer more than Hootsuite because I don't need to pick a time, it will just get posted for me. I also prefer to use Tweetdeck more than Hootsuite these days, just because I love the desktop-ness of it all. :)

  4. Nathalie Lussier on October 17, 2012 at 10:55 am

    Hey @Djanira – I love Buffer for sharing content that I find. I use Tweetdeck more than Hootsuite personally.

  5. Foreverbarcelona - Barcelona Private Tourguide on October 17, 2012 at 7:24 pm

    Hi Nathalie! Great post!
    What I'd like to find is an app that can schedule posts to be repeated overtime. For instance, if I want to send a "Join my newsletters" post every week/month or or maybe a "Picasso was born today in 1881" sort of post annually, so far on Hootsuite I need to have my VA setting it up manually. Is it the same thing for Buffer? Can it be automated somehow? Thanks!

  6. Sabrina at MyMiBoSo on October 17, 2012 at 4:32 pm

    Digital break Saturdays makes the time I DO spend on social media so much more productive! I use HootSuite just because that’s what I started with and it’s always worked fairly well for me :).

  7. Hangil Kang on October 17, 2012 at 11:35 pm

    Please also consider including SocialMotus. We're a new, free social management tool platform for businesses and individuals. We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more.

    You can review it by signing up for free here or emailing me for more information.

  8. Heather on October 23, 2012 at 7:13 am

    I’m so glad I watched this! I’ve been very inconsistent with social media because Hootsuite drives me nuts with their bulk scheduling. Love that this sends out at your designated time without having to keep adding new dates and times. Can’t wait to take Buffer for a spin!

  9. Jane Frankland on November 3, 2012 at 9:03 am

    Great post Nathalie. Love Buffer & I'm using it along with Hootsuite & the Facebook scheduler. For posting in Facebook I think it's recommended to post using the FB scheduler so you don't get penalized by them. MUST start taking a day off from it all too – and without feeling guilty!