Investing In and Growing a Healthy Business

Growing a Healthy Business

Interested in growing a healthy business? Well this is your lucky day, and it’s exactly what we’re talking about today! I’m so happy to bring you this interview with my friend and culinary nutritionist, Meghan Telpner.

Meghan’s shares the behind-the-scenes of her business and offers great advice on how to invest in your business.

Our Interview On Growing a Healthy Business

Meghan’s Business Evolution

About 4 years ago, due to her own health challenges, Meghan decided to study holistic nutrition. She came out of the program still not knowing how to cook so she started teaching cooking classes to friends. Then she kept on growing the classes and meeting people and as she says “shamelessly promoting” herself and emailing people asking for what she wanted.

While she got a bunch of no’s, 10% of doors were opened and that gave her enough momentum to grow her business and keep her motivated.

Her business outgrew her kitchen and her community was asking for more so Meghan did a test run of an online course to coincide with the publication of her first book.

Things kept evolving and she invested a substantial amount into the next iterations of her offerings to hire producers, get the right equipment and really great people to help her.

The Academy of Culinary Nutrition blossomed out of this increased level of professional production and has grown to include students from 25 different countries. Fantastic!

How to decide what to invest in?

Meghan explains that it’s all been through a step-by-step evolution where she built and grew as she could afford to so that it was natural and mostly stress-free.

When deciding what to invest in, she wisely chose to free up her time of tasks that were not directly related to her nutritionist role and creation. So she invested in an assistant to help her part-time and then hired someone full-time when it made sense.

Here’s the way she approached money in her business:

1 – Because you never know how much money you’ll be getting from month to month, it can be hard to plan for paying others so she would strategize by estimating how much she needed to pay them for 12 months and set that money aside in a separate bank account. Putting value on those who help this way is a great idea.

2 – She solicited various vendors and gathered quotes whenever she had a project to get an idea of costs. It wasn’t about going with the cheapest price but knowing how much money was needed to get the project done. And also to sort out what funds were available for which projects and when.

3 – She makes sure to never be in debt and pay bills immediately.

4 – When a project costs more than is available, she saves up funds for it and starts the project when that money is available.

5 – Ultimately, what drives her business is not money but ensuring that she and her employees are happy. She has a “delete and forgive” policy for any customers who are especially difficult so that the business can flourish with the right kinds of people.

How to apply what you learn from courses

Meghan believes the biggest mistake people make is in thinking that they’re not ever ready and keep taking courses without applying what they learn. But it is so important to apply at least one lesson from any course you take and give back to others by putting what they learn out there with their own stamp on it.

She explains that it’s always best to be teaching to the edge of your knowledge to keep things fresh. Keep taking courses, reading, networking so that you can keep adding what you learn and not get bored. Remember that you will always be a step ahead of someone looking for the information you have.

Now that she’s crediting people through the Academy of Culinary Nutrition, Meghan is most excited about people going out and teaching what she teaches. She is committed to helping students develop businesses and be successful at it and hopefully to help them avoid some of the more expensive, foolish mistakes she made early on.

As she said, for her this is “the cherry on the coconut ice cream sundae”.

Meghan’s Culinary Nutrition Expert Program starts again September 9th. Head on over to sign up for more information and updates.

600 x 315 Training for life

I’m a proud affiliate of Meghan’s and I may earn a commission if you sign up for her training. I wouldn’t be recommending her work if I didn’t believe in its’ power to transform your health and business.

9 Comments

  1. Alison of alisonsmith.com on August 20, 2014 at 11:00 am

    This was such a great chat with Meghan. I really enjoyed it. I’m a huge fan of hearing how businesses start and evolve. And, it’s great to know that she’s in my home town!



    • Nathalie Lussier on August 20, 2014 at 3:23 pm

      Yay Toronto representing! :) I totally agree Alison, I love learning how businesses change and evolve over time, too. :)



  2. Dawn on August 20, 2014 at 1:20 pm

    I can see why Megan is so successful – I love her bubbly and energetic personality!
    I also love her “delete & forgive” policy. I usually include a P.I.T.A. Factor for customers that I know will require more hand holding during the design process.
    It’s very encouraging to hear how she was able to create a business without taking lines or credit, having investors or going into debt. Very smart approach. Feasible for the majority of us starting out as well.
    Giving me great ideas on future projects or offers when I am able to grow my business.
    I’m still in the early stages so it is going to take some time.
    I’m going to check out the cook book as I have food allergies as well. Always great to find new recipes!



    • Nathalie Lussier on August 20, 2014 at 3:24 pm

      Yay Dawn – I love how this helped you connect with new cookbook recipes, as well as approaches to business, too! I hear ya on the “PITA factor” and love Meghan’s approach – no need to engage or keep the bad juju going. ;)



  3. Jill on August 21, 2014 at 4:30 am

    Ahhh I loved this interview! Wish I had known of Meghan when I lived in Parkdale! lol

    Really dug the energy between you two as well…good stuff, gals :-)



    • Nathalie Lussier on August 21, 2014 at 11:08 am

      Thanks so much Jill! Yeahh!! :)



  4. Rosa on August 21, 2014 at 3:26 pm

    I like what Meghan said about how you can’t keep taking and taking from the universe, you have to give back. It resonated with me because I am guilty of that: taking courses and reading books and being afraid to apply it and thinking I have to take yet another course and read more before I’m ready to move forward.



    • Nathalie Lussier on August 21, 2014 at 5:32 pm

      Yes Rosa! So happy this resonated with you and that you’ll be taking and giving back in a beautiful way going forward, woohoo! :)



  5. Jennifer Hicks on August 25, 2014 at 4:05 pm

    Thank you Nathalie and Megan! It was really inspiring to hear Megan talk about “shameless self-promotion” and how she powered through despite early rejection. Bravo!