Setting Goals: How To Reach Business Milestones Without Disappointment

quote_goalsettingI’ve found that having goals in your business can be super useful, or totally discouraging. Yet know that setting goals is one of the most popular things that successful people do.

You can set goals for the number of people you’d like to sign up for your programs, the number of clients you’d like to have on a monthly basis, and the amount of money you want to make per month.

If you don’t have a measurable goal in your business, it’s really hard to know if the things you’re doing on a daily basis are actually helping you move in the right direction or not.

The problem with goals is that we tend to come up with arbitrary numbers that set us up for disappointment if we don’t reach them.

On the other hand, when you are able to set a realistic and achievable goal, you take action in a way that gets you closer to it. And you can be pleasantly surprised when you accidentally get beyond your goal.

Setting Goals: Here’s how…

I really believe that goal fatigue happens when we set unrealistic goals for ourselves, and don’t reach them. It can be demoralizing.

It’s like trying to build a successful business from scratch in just 17 days. You’re not giving yourself the runway you need to take off, and that means you’re setting yourself up for failure. Not good!

Let’s focus on how we can change the goal fatigue predisposition, so that your goals can become fun and motivating again! Oh, and so that you can actually reach them, too.

How to set goals without being too attached

Here’s how you can set goals that feel good to you – while leaving space for magic – without draining you of your motivation to take action.

The first step is to set a minimum goal. This means how many people you need to sign up for a specific program or have on your client roster so you can keep the doors open and eat.

Next, set a “nice to have” maximum or capacity goal. Where it would be really awesome if it happened.

Once you have these two goals, it’s time to let your attachment to these numbers go.

Here’s the thing, if you obsess over these goals and beat yourself up if you don’t reach them, it’s just going to reinforce a cycle of lack.

The next step is to brainstorm some ideas on how you’re actually going to make those goals happen.

It’s time to get your creativity on

If you’re reaching for something that you’ve never done before, you might need to try something new to get there.

Write down at least 10 creative things that could get you to your goals.

Allow yourself to write down silly ideas too. You don’t need to follow up on each of these, but one silly idea might lead to a genius one.

Keep in mind that getting creative doesn’t mean you need to re-invent the wheel.

Usually what we need to do is repeat what has worked in the past but with higher levels of creativity and professionalism.

Once you’ve set your goals, let go of your attachment to them. Come up with ways to reach them and take action… you’re practically guaranteed results.

Whatever happens is exactly as it should be. Actually selling a thousand coaching spots would probably drain you but 15 is just fine. Things happen for a reason.

You’re not the only person carrying all of this weight on your shoulders. Their are other forces at work here, and yes you do need to do the work but also remember that it will all happen in the best possible way for you.

If you set strong intentions with what it is you want to accomplish, and you keep taking steps towards it, it’s practically inevitable that you’ll reach these goals.

Your Turn…

I want you to leave a comment below and share with us just ONE creative way you’ll be setting yourself up to reach your goals next quarter!


  1. Caroline Frenette Intuitive Leadership Coach on January 29, 2014 at 11:50 am

    My favorite part of this blog post : “set strong intentions with what it is you want to accomplish, and you keep taking steps towards it, it’s practically inevitable that you’ll reach these goals.”

    Keeping the momentum going with daily or weekly action is key and that feels really good to know.

    The creative action I need to take (but have been procrastinating on) is to set up my tele-jam training calls! It simple enough but for some reason I’ve been procrastinating… An upper limit?

    Kick in the butts are welcome here!

    • Cathy on January 29, 2014 at 1:12 pm

      Yup, that was the quote that jumped out at me too. Needed to hear this today, Nathalie. Thanks!

    • Nathalie Lussier on January 29, 2014 at 7:07 pm

      Yes!! I totally heat you on the upper limit stuff, and I feel like we’re constantly evolving and needing to revisit our “stuff” to get through the barriers that we’re meeting along the way.

      I’m taking a stand for you Caroline and I say it’s time to set up your training calls! If you’re up for it, come back and post when your sign up page is up. :)

      • Caroline Frenette Intuitive Leadership Coach on January 30, 2014 at 9:21 am

        Thanks for the accountability Nathalie :)

        I took a break, went to the spa (it’s where I get my best ideas, lol) and then it became clear to me… It was not an upper limit but a lack of strategy and planning. No strategy + no plan = no direction == no action.

        I got an intuitive “hit” (while in the hammam) about what I needed to do which is now a fully written 8 weeks Tele-Jam training outline (that will lead my new peeps to the Academy

        Next step is to create a new landing page and targeted FB ads.

        Feels good.


        PS: Next one is to find/join a Master Mind Group where I can get this kind of accountability + support + kick in the butt!

  2. Andrea on January 29, 2014 at 12:59 pm

    I just saw your video and it was so fitting for me. I have been on mass goal overload. However, I wrote a blog post last week on another website and posted my very first free webinar Hot, Sexy and in Love: 4 ways to spice up your sex life and got 75 opt-ins. I go live at 1pm today and will be giving amazing content (following your 80%/20 rule) and will prelaunch my create a relationship you love 7 week couples online course. My minimum goal is 14 people purchasing my product and my nice to have goal is 50. This tip really helps to create tangible and realistic goals to aim for.

    Thanks Nathalie!

    • Nathalie Lussier on January 29, 2014 at 7:08 pm

      I love how much action you’re taking Andrea! And way to go on getting 75 people to opt-in to your free webinar on the first round, woohoo! Keep rocking it. :)

  3. Sandra Van on January 29, 2014 at 1:00 pm

    Thanks Nathalie, this was great to hear especially in January since I’m reviewing my business strategy and trying to set more realistic goals. And thank you for not just repeating the S.M.A.R.T. goal rhetoric; you went into enough detail without being overwhelming.

    Caroline, sounds like you have some kind of resistance to this particular step. Some of the readings I’ve been doing mention that each time you get to a higher level with your efforts the fear kicks in to protect you. Maybe that’s what you mean by upper limit?

    There’s no easy answer, and you may have already tried this but writing (freeform, whatever comes to mind) may help; or talking it out to someone who knows you pretty well (probably non-family since they may not be objective). In the past these have helped me either get through the griping(which (the griping)is very useful, trust me)and/or to an underlying fear.

    Barbara Sher’s Wishcraft (book) has great stuff on fear, backwards planning on goals, baby steps and moving forward.

    Good luck!

    • Nathalie Lussier on January 29, 2014 at 7:09 pm

      I’m a huge fan of Barbara Sher too – thanks for mentioning her as a resource. :)

      And I totally agree – there’s no time like the present to look at our goals, but this time of year is definitely the way to go. :)

  4. Paola on January 29, 2014 at 4:21 pm

    Thank you Nathalie. Just the push that I needed. I will star with the goal of getting 1 like per day or 5 per week ( min 20 per month) on fb. And the same Numbers for the 2 types of free registrations… And I’ll get your book. You inspires me and I take the lift!

    • Nathalie Lussier on January 29, 2014 at 7:08 pm

      Go Paola!! That makes me very happy, and you can definitely get a new like/sign-up per day, in fact I have a feeling that once the ball gets rolling you’ll be getting 20 per day! :)

  5. Kerri on April 23, 2014 at 4:46 pm

    I love this post! I did a launch your online business course in 30 days in February and guess what it took me longer than 30 days. I’ve been having problems with getting a date for a photo shoot but tonight we’ve finally agreed on a date which is free for both of us. I’m also guest posting and creating my ebook. Thanks Nathalie. x

  6. Teri Smyth on August 5, 2014 at 8:01 pm

    Thanks for your post Nathalie. Love being inspired.

  7. Carrie Brummer on August 25, 2014 at 1:36 am

    Hi Nathalie,

    It is so important to note, as you have, that aiming TOO high to start can actually be limiting. I catch myself doing that at times. I’m an achiever at heart and have found if I focus on the smaller steps to get to my larger goals I find reward because I’m reaching and managing the steps to get there.

    Thank you for sharing!

  8. nathalie on August 25, 2014 at 8:19 am

    You hit right on the nail with let go of the attachment. :)

    We are so attached that sometimes we forget to do the small steps. And we can get discouraged. Stretch goals is a great way to go.

    Thanks again for your blogs,

  9. Lisa on March 18, 2015 at 1:35 pm

    Thanks, Nathalie, I love how you weave wisdom into your business and teaching!

    I noticed I have set my goals too high, am always comparing myself to my teachers or wishing I should be further along. It’s really not helping. Also, sometimes I think I’ve slipped into being attached to the external measures, rather than focusing on the satisfaction and flow of my work – the happy clients and positive experiences are easy to fade into a delusional pull of always wanting more or not being/doing enough.

    ONE creative way I’ll set my business up for success is… setting a REALISTIC goal for my next launch, hoping for the best but LETTING IT GO. Trusting I’ll be okay.

    Thanks again for your wisdom and for encouraging this time to reflect!