How 150 People Took Their Businesses Off The Charts Live in 2014


Off The Charts Live was an incredible success, and we had an amazing turnout of over 150 like-hearted entrepreneurs and go-getters. Attendees came from all over the world: Australia, France, The UK, Canada, the West and East Coast… it was humbling and exciting!

The whole 2-day event is still a bit of blur for me, but I wanted to take a moment to reflect on this experience and share my experience.

The first thing I need to mention is that I got to introduce the world to my amazing husband Robin Li, fellow AmbitionAlly co-founder, who was the Master of Ceremonies for the event. It was great for him to meet everyone and finally “see” what it is I’ve been building and working toward for the past 5 years of being in business.


This was the second year of hosting Off The Charts Live (and we have plans for 2015, so sign up here if you’re interested) and the event doubled in size. We hosted the event at the Center for Social Innovation, and I love both the vision and focus of the space and the green chairs that match my brand colors. Sometimes you gotta make a decision based on colors, and why not?

Our event curriculum was all new from the first presentation, down to the success panel of my Daring Business Cultivator clients sharing how they tripled their incomes, became TED speakers, and found their way back to themselves.

We had the incredible Theresa Stevens leading samba dance breaks, fun Off The Charts eco-friendly notebooks to take notes, and a ton of new friendships blooming over sunny lunches outside.

To top it all off, this year we had an incredible group of sponsors. Here they are…

Small Business Bodyguard

Small Business Bodyguard

Teaches the nuts and bolts of staying protected as a small business owner, whether you’re new to business or have been at it for years. Their guide is a must if you want to take your business off the charts – while protecting your assets ;) This is the opposite of boring legalese, and I highly recommend Ash and Rachel’s take on online business contracts and safety measures. 


Tracy Matthews Jewelry

Tracy MatthewsSome lucky ladies in the audience left with a Tracy Matthews piece to take home, and we’re so grateful to Tracy for her incredible designs and generous gifts! 



Tumeric AliveThis bright drink gave us the kick we needed to stay focused and hydrated throughout the weekend! I definitely recommend getting your hands on their Elixir drinks!


The Dragontree Spa

Dragontree SpaThe spa feeling was felt throughout the event, and wish we could have sampled their wonderful products in more detail, but luckily their online store is up and running – I definitely recommend checking it out.


Headway Themes

Headway Themes

Headway is the custom theme I’ve built my website on and recommend to all of my clients. So grateful to have them represented at Off The Charts! They make it easy to have a professional looking website without getting your hands dirty in the code.


Camille Carnevale Jewelry

Camille Carnevale

For the 2nd year now, Camille donated some beautiful pieces of jewelry including her lighter ring and librarian style necklace. Totally fitting! Thank you Camille! Everyone loved their prizes, and we enjoyed having you with us again!

Oat My Goodness craft granola

oat my goodness granola
This super yummy granola kept the munchies at bay, and we got to sample OMG’s different flavors that make this brand so addictive! Thank you ladies for the flavor infusion! We loved having a mother-daughter business representing, too.




Their delicious & healthy nut butter cups satisfied everyone’s sweet tooth and gave us all the needed energy boost during an action packed weekend. Oh, so addictive, and I know we’re all going to be searching for these at the store!



KooshooDonated beautiful organic hand-dyed shawls and accessories. I love that this fashion company is ethically operated and that they use the world’s only solar powered dye house, pretty amazing!


Harmless Harvest

Harmless HarvestTheir raw coconut water kept us energized and hydrated during Off The Charts. I’m super grateful to the folks at Harmless Harvest, especially because they’re a Brooklyn company that cares about quality ingredients and keeping things as natural as possible!


Hint Water

hint-waterOur attendees quenched their thirst with a hint of Hint Water’s delicious flavors: blackberry fizz, crisp apple, and blood orange to name a few. It was awesome to see everyone enjoying this refreshing water, which is unsweetened and a little bubbly. Yum!


Kelley Bruso Photography

Kelley Bruso PhotographyKelley is an incredible photographer and she loves working with entrepreneurial women – so if you’re looking to get photos taken for your website, she’s your gal! All the photos on this post and our Off The Charts Live site were taken by the uber talented Kelley.


Our Book Sponsor: Daniel Levis

The Web Marketing Advisor by Daniel Levis
Each Off The Charts attendee left with a copy of Daniel Levis’ The Web Marketing Advisor: 42 Proven Ways to Explode Your Online Sales. As a group of knowledge-thirsty bookworms (I may be projecting a little!) I know that everyone enjoyed this treat, and learning how they can tap into their customers’ minds and hearts to help them more online!

Off The Charts Live 2014 Included Dancing, Q&A, and Incredible Speakers


We designed this event to include lots of time to mingle with the other incredible attendees. We also provided everyone with opportunities to ask questions of each of our speakers, from Jadah and Jen at SimpleGreenSmoothies, to Kelsey Ramsden, Erika Lyremark, and Rebecca Rapple.


I’m incredibly grateful because each year we’ve partnered with the Plant With Purpose charity, to raise funds to plant more trees which helps restore natural resources and enriches the lives of so many around the world. In my post all about adding philanthropy to your business, I shared that last year we raised $2500 with our company matching.

This year I’m honored and excited that we raised a total of $5222 for Plant With Purpose, made possible by our incredibly generous attendees and our company matching the donations dollar for dollar.

My Biggest Takeaways

This year we started planning the event well in advance (unlike last year where we had 3 months from idea to execution) and I think it showed to our attendees. We had an incredible team of volunteers, staff, and team members.

We got hit with a little Mercury Retrograde action on the first day when the sound system blew out, and then the backup sound system followed closely behind and also broke down. Luckily, the team at CSI were able to hire a brand new audio technician and system to make sure that day two went off without a hitch.

My biggest takeaway from this year is that team matters. A lot.

Every person makes a huge difference, and every idea is appreciated. We are so grateful to our speakers, sponsors, team, volunteers, media, attendees, and venue staff.

Also, things do get easier and better the second time around. I was a lot more poised and composed during each of my presentations, and it was much easier to get everything organized (Virgo over here!) and to have everything flow more smoothly.

You have to start somewhere, and I know that it will only get even better from here!

Over to you now…

I’d love to hear what big creative project you’d like to accomplish… and what steps you’re going to take to get it going now.


  1. Jessica Scheer on June 18, 2014 at 10:50 am

    Love reading the re-cap Nath! OTC was amazing!! the pics are gorgeous – can’t wait to see the rest! xo

    • Nathalie Lussier on June 18, 2014 at 1:50 pm

      Yay thanks so much Jessica – you made it all come together beautifully! :)

  2. Emily Williams on June 18, 2014 at 10:56 am

    This is great! It looks like an amazing event! Will have to see if I can make it next year. Well done – you should be very proud of yourself! :)

    • Nathalie Lussier on June 18, 2014 at 1:50 pm

      Thank you so much Emily, we’d love to have you attend next year for sure! :)

  3. Caroline Frenette Intuitive Leadership Coach on June 18, 2014 at 11:12 am

    I love to see women entrepreneurs bringing their vision to life so congratulations Nathalie!

    Events like this are a LOT of work and often people don’t see the work behind the scenes and they don’t really appreciate the effort…

    My big creative project is to launch my new Intuitive Leadership Mastermind Adventure this Fall and I have my work cut out for me :)

    However, instead of feeling overwhelmed with all the stuff I need to do, I am walking the line between creative + inspired action and staying in the flow of Mind (or the flow of the Inner Genius) so that fresh new ideas can keep fueling this project and taking it to brand new heights.

    PS: The photos of the event are gorgeous btw!


    • Nathalie Lussier on June 18, 2014 at 1:51 pm

      Yay thanks Caroline! And here’s to seeing your big creative projects come to life soon too! :)

  4. Aimee Prezzano - Special Event Producer on June 18, 2014 at 1:23 pm

    Super congrats, Nath + the OTC team! Yes, *LIVE* events are a lot of work, and so so so much goes on behind the scenes to pull them off and have all of the details generate the overall feeling that you’re hoping to create. Even when hiccups come, as they always do, no matter how much you plan, it is how you anticipate them and gracefully handle them in the moment. It is definitely a skill set that you can;t learn over night. Nice work!

    My creative big project that I am working on is in its incubation phase (read: when a couple starts to “talk” about having a child, and just waiting for the right moment to “give it a go”). But seeing you go for it, definitely gets my juices flowing! LOL!

    PS Love witnessing your online biz morph into a “let’s meet in person” kind of feel (you have always done that with your videos & speaking engagements, now with your mastermind program and OTC, you are really going for it!!). It is where the industry is headed, in my opinion, as online programs and hiding behind computers is just not as compelling as it used to be. There is no substitute for personal interaction and human touch.

    • Nathalie Lussier on June 18, 2014 at 1:52 pm

      Wait wait – are you saying you’re having a baby? ;) Just kidding! Thanks so much for chiming in here Aimee, you rock!! Can’t wait to see what you’re cooking up. :)

  5. Nakia on June 18, 2014 at 1:55 pm

    I had such a great time at this event. I am still on a high from the excitement of the most amazing 150 women entrepreneurs I’ve been around in a long time…we are already planning a reunion!

    • Nathalie Lussier on June 19, 2014 at 4:23 pm

      Woohoo Nakia! That makes me so happy :)

  6. Marsha from on June 19, 2014 at 8:45 am

    Hands-down my favourite business conference I’ve ever been to! I learned SO much – things I am actually putting into place – and made some friends for life. You draw a great crowd!

    Have been raving about it to anyone who’ll listen. WELL DONE!!

    • Nathalie Lussier on June 19, 2014 at 4:24 pm

      Yay thanks so much Marsha, so happy you came and got so much out of it too. :)

  7. Liz Brazier on June 19, 2014 at 7:34 pm

    So great to read this recap and see it from your eyes. And love the awesome photos (Because we all had “the time of our lives”) Here’s to everyone taking their business Off The Charts! See you in 2015!

  8. Andrea Haverine, ME on June 23, 2014 at 4:08 pm

    Thanks Nathalie & Team!

    It was nice to hear from presenters who are in the online space, as well as those who run more tangible businesses! Thanks for bring both to us.

    I loved meeting so many women who are in business.