How to Build Business Philanthropy Into Your Business Model

businessphilanthropy

Business philanthropy is something that I know many women who get into business want to get involved in.

I’m the same. I’ve been dreaming about ways for my business to give back, and I had many ideas along the way. There are so many causes that I want to support, but it can be hard to choose and also difficult to maneuver when you’re just getting started.

Business Philanthropy Rocks!

How I Added Business Philanthropy Into My Business Model

Rewind to Off The Charts Live, my 2 day live event where we talked business models, traffic, sales, and strategy…

I’m about to tell everyone that I’m a tree-hugger, and that I’m raising money for a tree planting foundation called Plant With Purpose.

Through the generous donations of those in attendance and by matching contributions, we were able to raise over $2,500 to help plant trees and restore this planet to its original beauty, and support the humans who live on it.

Being able to contribute to a cause that is near and dear to my heart through my business is like a dream come true.

It’s also really motivating, because I know that as my business grows I can continue to support more causes and make an impact in the world.

One friend of mine who really inspired me to start changing the world through business philanthropy is Kristen Kalp.

I’m excited because I got to interview Kristen about her latest project called Change the World, Dammit.

It’s for those of us who know we want to give, but we don’t know how or where to start… and it helps us build business philanthropy into our business models, product launches, and yes live events.

Change The World Dammit: Interview With Kristen Kalp

Enjoy my interview with Kristen below, and if you’re curious about the charities and causes that we support here at Nathalie Lussier Media headquarters, you’ll also find those details below.

Tell us a little about what you do.

I’m a writer, teacher, and orphan hugger. I help peeps build businesses that light them up.

What made you want to become an orphan hugger?

I was on Twitter and saw Blake Mycoskie’s job description at TOMS: Chief Shoe Giver. Not CEO, not founder of TOMS, but Chief Shoe Giver. That struck me as the best job in the world. No, wait, the best job in the world would be Orphan Hugger! And thus it was born.

How did you go about choosing the organization you would partner with?

I picked an organization in India completely blind, because I had always told people I would go to India when I was 30. That didn’t work out well on a number of levels (not the least of which being that heat saps my energy and it’s 87 with 100% humidity there in the winter), so I looked elsewhere.

Flying Kites, the orphanage I now partner with, was literally found via an ad in the back of Afar magazine. It looked too good to be true, but I grilled the founders and the staff. I asked tough questions via the phone and e-mail, then completed a trial run trip for three weeks last November. When I found that the organization did every single thing it promised (and far more) during my trip to their home in Kenya, I decided to do a three-month stay. I’m orphan hugging for June, July, and August of this year as a result of creating and launching Change the World, Dammit!

Were there any fears or self-doubt around your efforts to change the world, dammit?

Of course! It’s easy to fall into those fear traps that keep you absolutely terrified to move forward. I was afraid of traveling by myself to Kenya, afraid of how I would feel when I met the kids (would I just feel sorry for them? Would I want to adopt them? How could I adopt 29 kids?) — but those fears melted away when I got to Flying Kites’ home.

I’m still not sure I’m changing the world, but I’m changing MY world day by day. It’s all any of us can do — find a problem that speaks to us and then do our best to improve it. Doesn’t have to be grand or major, just has to be important to our hearts.

Why did you write this book and who is it for?

I wrote this book for those people who want to change the world but simply don’t know where to begin. In an endless sea of choices and causes, it can be hard to identify what’s most pressing or prominent. Change the World, Dammit! helps entrepreneurs with big, giant hearts pinpoint and plan a world-changing adventure. And because I don’t believe being broke should have to be a part of changing the world, the book provides tons of strategies for building your business because of your world-changing efforts.

Anything else you want to add?

The stories of people who have read Change the World, Dammit! and gone from literally NO idea of how they want to change the world to creating and completing projects — photographing a dying culture in Germany before it’s gone, doing charity work in Kenya, founding nonprofits, and adding giving components to their businesses — keep me going. I’m deeply grateful to be connected to each one of them and to have had a small part in their amazing stories.

Thanks for this opportunity to chat with you!

Over To You!

Here’s to making money with our gifts, and redirecting some of it to causes that we believe will make this world a better place.

We’ve proudly partnered with Plant With Purpose for Off The Charts Live, and we’ve also worked with Kiva and Charity Water.

20 Comments

  1. Llyane @ FrenchOnSkype on July 24, 2013 at 8:46 am

    Hi, Nathalie

    I sponsor a little girl from Tanzania, her name is Jevister.
    Of course, we share the same birthday :)
    I started to sponsor her in one of the lowest lows financially, to motivate me – and she did!

    I love trees too – everywhere I moved (and I moved a-lo-ot!), I planted some tree or bush.
    But the trees in my life have a name.

    I now have an evergreen (’bout 50 years old, no merit there) called Michael (from Michael Jackson, who’s my constant inspiration), and a japanese mapple – called Bob Marley (because of two reasons: 1. everything around me ends up, a way or another, with the name Bob LOL; 2. this red maple really looks like Bob Marley – 2xLOL)

    You gave me an idea about the tree hugging, I literally hug trees, so I should probably get into a tree philanthropic organization too.

    Many hugs, so inspiring!
    Llyane



  2. Liz Brazier on July 24, 2013 at 9:47 am

    Great topic. Thanks for bringing this to the front of my mind, vs buried in the back and something I should do when I am making way more money. Why wait! Do it know. Dammit.



  3. Paru Claudia Richey on July 24, 2013 at 5:04 pm

    That's lovely, Nathalie, a great topic and thanks for sharing your story. I support Operation Smile with my company DoshaFit® ( http://www.doshafit.com/giving-back/ ). It doesn't cost or take much to make a cleft palate operation possible that can save a child's life and put a smile on her face. There is a personal story here, like there always is. :) It will be great to see what others are doing.



  4. Melissa Hager on July 24, 2013 at 6:18 pm

    This is wonderful! I think more people do need to build philanthropy into their businesses. I recently started this past year and cannot wait to look back in 10 years and think of those I've helped along the way :)



  5. Nathalie Lussier on July 24, 2013 at 7:37 pm

    Way to go Paru, I love that you have this built-in social sharing concept in your company already!



  6. Nathalie Lussier on July 24, 2013 at 7:38 pm

    Absolutely Melissa! I think it will be awesome to look back and see how much of an impact you've had in 10 years, too!



  7. Caroline Frenette Intuitive Leadership Coach on July 24, 2013 at 12:45 pm

    I’m a HUGE fan of Kiva. It makes me super happy not only to give & invest in other entrepreneurs in need around the world but also to see that together we can make a huge impact around the world!



  8. Sandra Daniels on July 24, 2013 at 8:26 pm

    Always valuable info. Thanks Nathalie.



  9. Claire Stone on July 24, 2013 at 1:45 pm

    This is fab – totally perfect. I still struggle with the whole ‘making money’ thing (which is why I am still at the start of the whole ‘making money’ process!) BUT you’ve made me realise that one of the really important things in my life is the fact that I want to work with charities in a big way. Now, I can think about my work as being to earn money for myself and my family AND as a way to make me actually help charities too. There are some ones really close to my heart here in Bristol, UK, and I’d love to be able to help them. thank you!!!!



  10. Debra Durham on July 24, 2013 at 4:36 pm

    Nathalie, I am *glad* you love to hug trees. I do, too. I couldn’t agree with your post more. When we build our values and what we love right into our business, we make our work even better. Just barely a week ago, I decided to follow my heart and put together something to support a program that I had been thinking about for months: it’s called the Compassion in Action Mushroom Project – or CAMP for short.
    It felt great to *take action* I’m learning along the way because I’ve never done anything with crowd-funding. I know I will make mistakes, but why let perfect be the enemy of good, eh? Launching CAMP has been really good for me: it gave me a reason to record my very first video (yikes!) and put myself out there. I think I am feeling the way you felt when you were standing up on that stage at Off the Charts LIVE talking about trees.
    Thanks for being bold about what you love and for encouraging other people to do the same. This post was awesome!



  11. Debra Durham on July 24, 2013 at 11:45 pm

    An awesome post, Nathalie! Inspiring people to do even more good through their work is smart and compassionate. I love it! Just last week I was feeling something like the jitters you described when you were on stage about to declare your love for trees. That's when I flipped the switch and revealed the Compassion in Action Mushroom Project – CAMP to the world. Whew! It was something I'd been thinking about for months, but it was only after a friend of mine suggested crowd-funding that I decided to go ahead. Seeing posts like this from you and other people I respect is inspiring and reassuring. Thanks again for this gem!



  12. Lissa Cowan on July 24, 2013 at 5:52 pm

    Kristen’s story is so inspiring; thanks Nathalie for covering this important topic. I also view my business as an engine to fuel positive change in people’s lives. Up until now I’ve been fairly quiet about it but feel energized now to share what I do and hopefully inspire other entrepreneurs to do the same. Thanks for being a firestarter!!



  13. Cathy Cochrane on July 25, 2013 at 2:36 am

    Perfect timing, Nathalie! Without putting very much thought into where I would like to help change the world, I knew I wanted to do something. Then the other day my own love of trees became the clear choice. How perfect that you should show up in my Inbox today with the name of an organization that I could look into… (I think the trees helped bring this bit of communication together, for their own sake!)



  14. Cathy Cochrane on July 25, 2013 at 2:36 am

    Perfect timing, Nathalie! Without putting very much thought into where I would like to help change the world, I knew I wanted to do something. Then the other day my own love of trees became the clear choice. How perfect that you should show up in my Inbox today with the name of an organization that I could look into… (I think the trees helped bring this bit of communication together, for their own sake!)



  15. Cathy Cochrane on July 25, 2013 at 2:36 am

    Perfect timing, Nathalie! Without putting very much thought into where I would like to help change the world, I knew I wanted to do something. Then the other day my own love of trees became the clear choice. How perfect that you should show up in my Inbox today with the name of an organization that I could look into… (I think the trees helped bring this bit of communication together, for their own sake!)



  16. Danielle Berardi Diamond on July 25, 2013 at 4:18 pm

    love this nath.. I am putting money aside from my teacher training to bring yoga to teens who have parents suffering from mental illness. It's so important to give back, and it's great that your sharing this with other business owners.. ; )



  17. Nathalie Lussier on July 25, 2013 at 5:19 pm

    Yeah, way to go Danielle, I love it!



  18. Nathalie Lussier on July 25, 2013 at 5:20 pm

    Yay Debra, that's so exciting! Way to go getting it going with crowdfunding, too!



  19. Nathalie Lussier on July 25, 2013 at 5:20 pm

    Wow the synchronicities are amazing, love how the trees are bringing us all together. :)



  20. Debra Durham on July 30, 2013 at 8:26 pm

    Nathalie Lussier : I shared how your story and your post helped me here: http://debradurham.com/launching-camp/
    Thanks again :)