Business Increase Strategy: Make Space For Your Business Growth

Business Increase

In today’s episode on business increase strategies, we’re talking about making space for your business to grow.

Have you ever had a plant that was in a small container, that seemed to be just scraping by or even going downhill? But as soon as you moved this plant to a bigger pot, it started to thrive and bloom again?

This can happen in your business, too! Except that we’re not always aware of the different ways that we’re keeping our business in a small container.

Watch this week’s Off The Charts episode to see what I mean.

Business Increase: Increase The Size Of Your Business Container

List Building & Business Increase Sabotages

Here’s an example of one way that I was keeping my business small.

I’m constantly working on growing my email list, but for a period of a few months I realized that my email list was stagnant.

I’d get new subscribers, but I’d also get unsubscribes.

There was something else happening though. You see, I was about to reach the upper limit of my email management provider… and if my list grew any more, I’d be paying a few extra hundred dollars per month.

So I’d go into my email system, prune people who had opted out, clean out duplicate emails, and essentially pinch my way into that lower bracket of email subscribers.

Finally, I decided that I had pinched enough and it was just time to increase my limit and bite the bullet.

I shelled out the extra few hundred dollars a month to my email management company, and low and behold my email list started to grow like crazy.

I was adding thousands of subscribers to my list, and my unsubscribes became less frequent too. Coincidence? I don’t think so.

How Upgrading To a Bigger Container Helped My Business Grow

It was all about me upgrading to that bigger container, and allowing what was naturally going to happen to take place without any restraints on it.

Instead of focusing on how to keep my list under the limit, I was able to go out and schedule list building activities like webinars, guest posts, and so on – without holding back!

And by the way, with this slew of new subscribers, I’ve more than made up for the cost of the email service in new sales. I’m just kicking myself that I didn’t make this upgrade sooner!

I’ve also seen similar results from people joining mastermind groups or other “containers” that gave them the space to grow like nobody’s business!

In fact, this is the reason why I’m putting together the Daring Business Cultivator program. It’s the bigger container that you and your business have been waiting for, and it’s going to be like miracle grow.

Take a look at ways that you might be unconsciously doing to keep your business small and watch how easy a business increase can be once you increase your container. It’s time for your business to bloom, baby!

Got Examples of This Container Theory?

I’d love to read your stories, leave a comment below about your business increase strategies so we can all learn from each other’s lessons!

11 Comments

  1. Caroline Frenette Master Intuitive Coach on May 22, 2013 at 9:09 am

    I totally agree that to make more money + to grow your business you need to have the proper set up (or container).

    When I opened up my first retail store I knew that I wanted our systems to be kick-ass, high tech and ready to make the sales. It worked.

    This Summer I’ll be implementing new strategies for my coaching business to grow and implementing the systems that will enable me to make more money and work less. This means adding a few key people to my team such as a FVA (fantastic virtual assistant!)

    I’m looking forward to seeing the positive impact on my sales :)



  2. Llyane Stanfield @ J-Ouellette.com on May 22, 2013 at 11:30 am

    Awesome tip, Nathalie, and you present it so well!

    I grew my Facebook to 20,000 fans in one year, just after I decided to advertise it $3/day which I never thought I could do on an ongoing basis. Now I don’t need to do it anymore, because it grows organically.

    I also hired my first assistant, after I stopped paying for the little “awareness making” Facebook ad.

    Thanks again,
    Llyane



  3. Niight Wind on May 22, 2013 at 11:32 am

    Loved the video Natalie. It kind of falls into a new idea I’ve been thinking about, digital Fengshui. I will definately keep my eyes open in my buisness for other “small containers”.



  4. Malla Haridat on May 22, 2013 at 12:33 pm

    Totally loving this mindset shift!! Thanks for reminding us how important it is to challenge ourselves to move out of the “too small” container. And oh so loving the ideas for what I need to do to grown my list!!



  5. Nathalie Lussier on May 22, 2013 at 1:08 pm

    @Caroline: I love your example of your retail business, systems rock. :)

    @Llyane: Ooh, exciting to see how you were able to turn the ads money into hiring your first assistant, both very smart moves!

    @Niight: Digital Fengshui! You’ve got me intrigued, that’s totally up my alley!

    @Malla: Yay Malla, I’m so glad to hear that. And keep your eyes peeled for more ways to grow your list this summer, I’ve got a lot more on that topic coming in June and July.



  6. Darris Nelson on May 22, 2013 at 10:17 pm

    Interesting the mind games we play to limit ourselves…

    thanks Nathalie!



    • Nathalie Lussier on May 23, 2013 at 5:50 pm

      Thank you Darris, and yes – it is funny how we play these games to limit ourselves, huh?



  7. Felicity Fields on May 22, 2013 at 4:13 pm

    The plant analogy is a really good one, Nathalie, and one I think most people don’t realize. I often work with clients who are on the cusp of moving up, and it takes some leap of faith to make the jump. None of them have ever regretted it, though!



  8. Marinda on May 23, 2013 at 11:31 am

    So true Nathalie! We all play these little mind tricks on ourselves… just this week I was hesitating buying the domains for all my online course’s names because I was afraid to start marketing it… And now I’ve got 4 people already!

    It’s so silly because domains aren’t even that expensive, HA!



  9. Nikki on May 24, 2013 at 8:54 am

    Great post, thanks Nathalie! I finally made the decision to invest in a new website (coming soon.) Even thought it’s going to put me a few thousand out of pocket, I have no doubt that my gorgeous new platform will more than make up for that over time.



  10. Tonia Winchester on June 5, 2013 at 8:36 pm

    Yes! Making the space for it! Great lesson. I hear ya!