How To Make a Quiz For Your Email Optin

How To Make a Quiz

I get a lot of questions asking me which tool I used, how to make a quiz, and how I hooked it up to my e-mail marketing system. This week I’m excited to be going behind-the-scenes and teaching you how I created the much-talked-about Website Checkup.

No more mysteries, I’m showing you how I did it and how you can too.

How To Make a Quiz For Your Email Optin

First I want to give you a little bit of back story, because The Website Checkup is something that I had been dreaming about creating for a while.

I wanted to a create something that really taught someone the important steps to get to the next level, so that had the foundation needed to take advantage of further training with me.

Not everybody has the same level of skills and expertise. Some people don’t have a website yet, some people have a great website but aren’t getting results, and others could just use simple tweaks to make more money on their websites.

That’s when I decided to create something that would deliver the exact type of training that each person needed, based on their unique business and existing website.

How To Make a Quiz Video Tutorial

Get Quiz Funnel here. That’s an affiliate link and I do get a percentage of each sale, but it’s way cheaper than hiring a developer – and they have a 60 day return policy if it’s not what you need.

The Website Checkup Tool Was Born

It took me two months to really figure out how to make a quiz and put it all together. First I did a lot of research.

I checked out all the different types of WordPress plug-ins to create surveys, quizzes, and other question/answer services and products.

None of them did exactly what I wanted to do. So I created my own.

First, I had to map out exactly what the checkup questions would be, and the logic behind them.

I used the mind mapping software that I love the most for the iPad, and I mapped out the different areas of improvement on an average person’s website.

From there I figured out what questions to ask, and how these answers would lead to different results or sub email lists.

Next, I created the quiz itself. I loved the of Wufoo interface, so I decided to use that to create the actual question and answer part of the quiz.

Then it was time to connect my form with my e-mail service provider Infusionsoft.

Because I was doing all of this myself, I used custom PHP code to write the logic that calculated the results for people. Then I programmed more custom PHP code using Infusionsoft’s Application Programming Interface (API).

Needless to say, it took longer than I expected to create this quiz, and a lot more programming kung fu then I thought might be needed. Luckily, I’m a programmer so I loved it.

Enter The Easier Way: How To Make a Quiz

Little did I know, that just one week before I was about to unveil my new website and the website checkup tool, there was a tool being developed that did exactly what I was looking for.

It’s called the quiz funnel, or sometimes referred to as survey funnel.

When I launched The Website Checkup, so many people asked me how I created my quiz. I didn’t have an easy answer because I didn’t take the easy route.

Luckily, I have a solution that I can point people to, and that’s Viral Quiz Builder!

Why Give This a Tool a Try

Viral Quiz Builder is awesome because you don’t need to do any custom programming.

It allows you to set up your quiz logic, and then integrate it with your e-mail management system so that it displays a different opt-in box to them based on the results of taking the quiz.

I only wish I knew about this tool when I was starting to work on my quiz!

I don’t earn a commission on this recommendation, I just hope that this will save you hours in setting something up for your website!

How To Make a Quiz Yourself Using Your Creativity

I hope you enjoyed this behind-the-scenes look at my business and my e-mail opt in, and that you’ll be inspired to create your own website quiz.

Please keep in mind that everything I put together for the website checkup is my intellectual property and copyrighted content. That means you shouldn’t use any of my text, graphics, or other intellectual property when creating your own quiz.

Do yourself a favor and get creative, come up with your own original ideas and people will love your new website quiz because it’s going to be designed by you and for your people!

Go forth and create a new quiz or e-mail opt in, and have yourself an awesome day.


  1. tracy lee jones on November 7, 2012 at 11:53 am

    OMG- LOVED this- perfect timing woman!! I’ve been trying to figure out how to create a quiz for two years and was just about ready to hire a programmer. You are such a rockstar with your techie tips and timing!!! Thank You Nathalie! xo

  2. Melodye Hunter on November 7, 2012 at 8:37 pm

    Nathalie you are a class act! I ❤ Gettin' Techy With It! I adore you and enjoy your videos and insight every week. Just wanted to say thanks. Soooo…"Thanks!" @>–>– A digital rose for you. Hugs!

    • Nathalie Lussier on November 9, 2012 at 6:21 pm

      Awesome Melodye, thanks so much for your comment and the rose. ;)

  3. Nathalie Lussier on November 9, 2012 at 11:21 am

    Thanks Tracy! Glad the timing worked out. :)

  4. Morgan Robinson on January 26, 2013 at 5:31 pm

    Thank you so much Nathalie! This is amazing! So SO SO helpful and generous of you to share.

  5. Janet DeGruttola Lancaster on November 8, 2013 at 5:30 am

    Thank you Nathalie. I was days away from hiring someone to program a quiz for me. I will check this out through your affiliate link!

  6. Christie Inge on January 3, 2014 at 10:19 am

    Hey Natalie,

    Thank you for the recommendation. I was excited to buy the plug-in and used your link. However, after downloading the plug-in, it does not create quizzes with the dynamic type of results that your quiz offers where it will help them assess a ranking in each area.

    I think a programmer is next on my list.

  7. How Do You Build MSI? on August 26, 2014 at 8:54 am

    Thank you for all your articles. I enjoy reading them. I do have a question, what is the difference between the quiz funnel and the Viral Quiz Builder? Which one do you recommend?

  8. Maggie Luther on July 18, 2015 at 2:17 pm

    Hey Natalie

    Thanks for another great article! I am having a hard time differentiating between quiz (survey) funnel and viral quiz builder. It seems that viral quiz builder is the better option for the non-techy types, but you have them both mentioned in the “enter the easier way” section. Thanks for clarifying!


  9. Noel on September 5, 2015 at 5:24 pm

    Hi Natalie!

    Thanks for this advice. Is there a cheaper/less time-consuming way to do this with survey monkey or wufoo? I’m just trying to create a simple fun opt-in offer. Should I use quiz-building software or should I just put the quiz on a PDF?


  10. Barbara on December 21, 2016 at 1:34 pm

    Hi Natalie,

    The purchase page on survey funnel is broken, and Viral Quiz Builder is no longer available. Do you have an update on a survey tool for use on a wordpress site for 2017? I’m looking for flexibility and freedom in placement – e.g. in a landing page, inside a post, in a sidebar, via a popup, etc. I’m also looking for branched logic and the ability to tie back to my autoresponder to segment my list (I use Drip).

    Been searching, there’s a lot of ummm… “not so nice” stuff out there – lol