Mike Morrison – Membership Site Tricks Of The Trade

membership site tricks

This Off The Charts episode is all about membership sites! Our guest today is Mike Morrison, co-founder of The Membership Guys. I’m excited to introduce him to you because he is definitely an expert when it comes to membership sites, and is willing to share his insights on the subject.

Top Strategies To Growing Your Membership Site

As Mike notes, there isn’t really any single “one size fits all” strategy. All of the best and most successful membership sites have multi-track marketing.

But he does share 3 things that typically work in any market niche & product offering:

1. Producing solid content marketing, in the form of a blog, podcast, video channel, etc. The key is to build trust and prove your expertise by providing consistent, high-quality value.

2. Setting up a free Facebook group that’s focused on your content. It’s a way to get people interested in your topic, and will naturally lead to fans who are excited about your service.

3. Using a membership program as an upsell and a downsell for your high-ticket product. If someone’s paying $1000 for your product, for example, it’s an easy upsell to add a mere $50 for the first month’s membership. But if that high-ticket item isn’t making the sale, you can always downsell to your membership program. When compared with a $1000 product, $50 a month looks pretty good!

Don’t Rush Your Membership Site Idea

One thing that Mike and I both see a lot in the membership world is that people tend to get all excited about the idea of a membership site… but the first real question they ask is: what plugin should I use?

Which is totally the wrong route to take.

Off The Charts Business PodcastAlways validate your actual idea first!

If you haven’t tested your idea properly, what often happens is that you invest a ton of time and effort into building the site itself…and then wonder why no one’s joining. It’s because the idea wasn’t a good one in the first place.

Membership Sites Outside of The Business Industry

The last thing Mike and I talk about in this episode is the fact that pretty much any industry can host a super successful membership site.

So if you’re looking for some sweet ideas to kickstart your planning process, definitely take the time to kick back and listen to this episode.

More About Mike Morrison

As one half of The Membership Guys, Mike Morrison and his partner Callie Willows have spent years guiding the growth of membership websites, e-learning businesses and online communities, helping clients to attract hundreds of thousands of members and generate millions of dollars in revenue.

Now they run the Member Site Academy, where they teach small business owners and entrepreneurs the skills and strategies they need to build and grow a successful membership website.

7 Life Changing Millionaire Habits with Denise Duffield-Thomas

millionaire habits

It’s something I’m definitely practicing and I wanted to invite my friend and fellow Virgo millionaire Denise Duffield-Thomas on to chat about what she’s learned from launching her courses over the years.

Denise is an incredible money mindset mentor, also known as “The Lucky Bitch” whose best-selling books and courses have helped thousands of entrepreneurs step-up to create success and abundance. She also tells it like it is, and I love how honest she is about what it takes to make your dreams a reality.

In this interview, we chat about:

  • Launches! What we love about them and hate about them… (you might be surprised how similar we are on this one)
  • How focusing on just releasing one program over and over again has helped Denise brings in millions of dollars in her business over the years
  • How money blocks can stop you from reaching your income and savings goals (and yes, unfortunately we all have them!)
  • Upper limits: what they are, and how to bust through plateaus in life and business
  • Being financially “chill” and what it means for Denise and I as parents and business owners

My Lucky Bitch Success Story

I remember it clearly…

In the fall of 2012, freshly married, and excited about our new life together… Robin and I packed up all our belongings and drove a Uhaul from Toronto to New York City, with Millie as our sidekick.

Robin’s company headquarters were in New York, and I knew I’d be able to do my online work anywhere… so we dipped into our savings and put down the biggest deposit for an apartment we had ever seen. Dreams of the big city in our eyes.

We were spending $3000 per month on rent in Brooklyn (twice what we paid before!), and because we had a dog we had to put down 3 months’ rent as a deposit.

Although my business was bringing in that elusive six figures… at the end of the day, there wasn’t a whole lot of money left at the end of each month.

Robin was working crazy manhattan hours and I was adjusting to a whole new business model and working just as hard.

We were feeling the strain of the big city, and that Empire State of Mind song kept reminding us:

“If you can make it here, you can make it anywhere…”

A few weeks after our move, I remember sitting in bed trying to warm up because our apartment building hadn’t turned the heat on yet, and it was starting to get cold…

When I received an email from a woman named Denise Duffield-Thomas, talking about money blocks. My curiosity was piqued, but I assumed that because I had already figured out how to get to six figures in my business, I might already know what she was teaching.

I thought the solution to our issues was just to work harder.

So I closed the page.

But something was niggling at me… so I went back to her site, and found myself on the sales page for her Lucky Bitch Money Bootcamp.

Denise was talking about how increasing your earning potential isn’t always related to how many hours you put in, but rather it’s whether you’re allowing money to come into your life or if you’re blocking it.

I read every word, and sat firmly on the fence… Should I?

Was this the best use of my money?

I could put my hard earned cash toward rent or maybe buy a space heater instead…

Down to the wire… I clicked the buy button right before midnight on the last day of registration.

A part of me cringed at the investment because this wasn’t the only online course I had bought that year, but deep down I knew that if I followed through with this program, things were bound to change.

What happened next is still mind boggling to me. As a result of the work I did to clear my money blocks with Denise’s program, I took my six figure income and tripled it in 2013. Then in 2014, our revenues doubled from the previous year. We’ve been growing ever since!

To be clear, I can’t say that doing the Money Bootcamp was 100% responsible for the massive increase in income and revenues we experienced… there was a lot of practical stuff and elbow grease that went into it, too.

But Denise’s program definitely kickstarted the massive upswing in my business… and her work helped me realize that even if I had been earning that “highly sought after six figures”, I wasn’t really keeping a whole lot of it.

We were still living hand to mouth. Since taking the Bootcamp, I’ve been able to not just increase how much my business makes, but actually keep more of it, too.

I’ve also watched Denise evolve over the years, and she’s been extremely focused on delivering results for her students.

So much so that her Money Bootcamp is now a million dollar course.

Instead of trying to create and launch a new program every few months, Denise has been able to build a solid business foundation on this one course which she’s sold on an “evergreen” model… without doing a ton of launches.

There’s so much we can learn from her, and how she’s built a cult following of Lucky Bees like myself, with just one core product offer.

In fact, Denise is holding a LIVE round of her Money Bootcamp for the first time in three years… and I’m excited to be going through it again live, too.

Whether you feel like you’ve got your “money stuff” handled or you’re just curious about how Denise has built such a successful process and online course, I highly recommend you study her work.

I’m a longtime customer, fan, and proud affiliate of Denise’s work. In fact, I wrote one of the first reviews of the program here back in 2013.

And if you sign up for Denise’s Money Bootcamp through my affiliate link I earn a commission, and I’d like to sweeten the deal and offer you 1 module from my Heartquarters Insider program – all about managing your money and paying yourself in your business.

I never offer these programs on a stand-alone basis, but because I so believe in the value of Denise’s work and I want to reward you for investing in your own business and releasing your money blocks, I thought I’d make this a special one time offer.

I’ll also be holding a special live training in December where you can ask me any of your money questions… from earning, pricing, saving and investing, paying for help, and anything else that comes up for you!

The last day to sign up for Denise’s Live Bootcamp is October 27th at midnight Eastern.

You can also check out Denise’s manifesting formula here, I truly believe she has a ton to share on the business side of running a successful evergreen program, and her teachings are SO spot on when it comes to making money stuff happen for you.

I can’t wait to hear what successes you experience as a result of being a part of Denise’s Lucky Bitch world, and I hope you take her up on the special Live Bootcamp round if money is an area you need help with.

Preparing For Birth And Parental Leave

Preparing for Birth And Parental Leave

Welcome to this episode in our Business and Babies series, where I’m joined with my husband, Robin Li. In this episode, we’re going to talk about preparing for birth and parental leave as entrepreneurs. Hopefully it’ll help you to plan and get everything in place if you’re expecting a baby.

Starting Prep Early … Before Pregnancy

It might sound funny at first, but some of our planning and preparation was done before we even got pregnant. From a personal health and well-being perspective, we moved away from a very crowded New York City all the way to sunny Texas. This move in itself helped us to improve our lifestyle and diet, and we took advantage of farmers markets, organic options, and grass-fed meat.

The improved diet definitely made a huge difference in our energy levels, and helped us to build a good foundation.

But we also made space in our business really early on, which definitely helped me mentally. Since we knew we weren’t going to be as present in our business, we started shifting our focus towards the software side of things. The business model of your company can really determine the extent of parental leave that you’re able to take.

Know Your Own Maternity Leave Expectations

In the Chinese tradition, the first month after the baby’s born is super important for both the mom and the baby. It’s stressed that the mom should be taken care of, with physical and psychological stresses eliminated (as much as possible). And I love this – in America, we can get a little too anxious to get back to pre-baby lifestyle, and not spend enough time taking care of ourselves.

So we had our parents come down and help with housework, for example, to limit the amount of “stuff” we had to worry about. If you have the ability, plan to utilize it!

It was also helpful to make it clear to our team that I wasn’t going to be available at all for a while, and Robin was available but on a reduced schedule.

Even if you don’t have a team, you can still be firm with your boundaries, especially with clients. And be careful of creeping back into business matters before you’re ready. As soon as people see you answering emails or making calls, they expect you to be back full time.

Make Plans For Your Birth, And Don’t Expect It To Go Wrong

As a business person, planning probably comes naturally to you … but you also know that not everything is going to go exactly the way you want it to.

I think the most important thing, though, is this: don’t EXPECT it’s going to go wrong.

Have faith in the team that you’ve built up, and be confident in their ability to keep the business going while you’re away.

And have faith in your own body and personal preparation. Women have been giving birth since forever. It’s in our nature and in our genes, and you can be confident in that.

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Equally Shared Parenting

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