Learn To Say No Without Feeling Guilty

Learn to say no without feeling guilty

In this episode of Off The Charts, we’re taking a look at a skill that’s going to help you grow your business in unimaginable ways.

And counter-intuitively, it all starts with saying no.

In the early days of your business, it pays to say yes. Yes to projects and clients you’re not sure will be a good fit… because the only way to learn what you love doing and who you prefer to work with is to try it out.

But as you start to learn more about yourself, your business, and your marketplace… you’ll eventually need to become more selective.

Many times we say yes, because we’re not clear on what a yes will do to other priorities. When you say yes to one thing, it means no for something else.

We all have the same 24 hours in a day, and while we all want to please everyone and not ruffle any feathers… By saying yes when we really mean no, we just open the door to resentment and poor outcomes down the line.

Learn to say no without feeling guilty

So here are my tips for learning how to say no without feeling guilty:

1. Design your schedule for yourself first, and then fit in your business priorities, and only after that any collaborations or invitations that fit in.

2. Having a plan and schedule helps you say no, but you’ll want to leave yourself some margin for magic. Leave enough space so that if Oprah or Warren Buffett call to hang out, you’ll be able to make it work.

3. Delivering the no: it’s a muscle you’ll need to practice, especially if you’re conditioned to be good like most of us are… Here are some sample scripts that you can use as a starting point.

Saying no in an email:

Let’s say somebody asks to meet you for coffee to pick your brain. You calculate that meeting with someone takes about 4 hours of your time between the scheduling, travel, and interruption to your day.

Your answer could be: “Thanks so much for the invitation. I’m working on a big launch right now, and while I’d love to meet for coffee, the best way to get my brain on your project is to hire me for a consulting session.”

Saying no in person:

You’re at a party and someone asks you to participate in a joint venture project, and you’re not sure if it’s the right fit for your business right now.

Your answer could be: “Ooh, that sounds interesting. I can’t commit to anything without checking with my calendar and my team.”

Trust me, it’s not easy, but saying no without feeling guilty is an important step to having strong boundaries around your work and personal life.

And I haven’t got it all figured out myself, I sometimes still feel guilty saying no… but I’ve also experienced what happens when I say yes to everyone else and get burned out without moving my priorities forward.

Your Turn To Comment!

Now I want to hear from you… what’s your script, trick, or advice for saying no? Do you have a feel-good phrase or mantra that reminds you of your objectives when you’re about to say yes when you really mean no?

Leave a comment below and share it with us!

How To Design An Ecourse That Delivers Results

How To Design An Ecourse

Thinking about creating an ecourse? Here’s how to design an ecourse that delivers results…

How many ecourses have you bought that you still haven’t finished?

Come on, admit it… more than one, right? I’m guilty, too.

How To Design An Ecourse That Delivers Results

You don’t want any of the courses that you’re creating to fall into that category… So how do you design an ecourse that delivers results for your participants?

1. Make it easy for people to access your course, with a simple process for them to login and navigate through your course content.

This is a given, but if people can’t find their login information or remember how to access what they’ve signed up for, it’s a non-starter!

2. Make your first module a comprehensive overview of the course that you’re teaching.

How to design an ecourseIn the book “Making Learning Whole: How Seven Principles of Teaching Can Transform Education” by David Perkins, the idea that teaching just pieces of something instead of the whole big picture first is debunked.

Think about it: you don’t learn how to play a sport or a card game by learning each of the individual rules. Instead, you start playing with broad strokes and you learn the finer details as you go along.

So design your introductory course material with that in mind, and not only will your participants be able to hit the ground running with what you’re teaching, but they’ll feel like they’ve made a lot of headway quickly! This helps motivate them to keep going.

3. Make your course material interactive, multi-media, and fun!

Infuse your personality and style into your online courses, and leave the classroom feel behind. Recognize that different people have different learning styles, and that some people will want to watch, listen, or read your content.

Consider having your lessons transcribed, and create exercises that help people implement after they’re done absorbing information.

4. Allow people to go through your course at their own pace, and give them incentives to keep going…

Online learning is an amazing advancement, but not all online education platforms are created equal.

Progress Indicators

Look for a way to give participants ownership of their learning experience, through video bookmarks and progress checklists that remind them of how far they’ve come, and other surprises for them to discover.

5. Build social interaction into your online courses.

Today, most people expect to be able to connect with others around a topic that they’re passionate about… and what better way to let them do that than through an ecourse that’s tailored to them.

Think about ways to nurture a community and build accountability into your curriculum through forums and Facebook groups. This takes the learning experience into someone’s daily routine, and encourages them to ask questions and get feedback as they learn and practice.

And if you’re wondering what online learning platform we use here, you’ll definitely want to check out AccessAlly – the WordPress plugin for Infusionsoft that my husband and I developed just for this purpose.

You’ll find the link below, so check it out if you’re ready to kick your online teaching into high gear.

Now I’d love to know what online courses you’ve taken that have done a great job in ensuring you login, learn, and implement… what tricks did these courses use to keep you going? Leave a comment below and let me know!

Sales Page Headlines That Work! Does yours?

Sales Page Headlines

The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline.

You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, until you read the sub-headline, the first paragraph… all the way to the buy button.

That’s the power of a sales page headline that works, and today I’m going to share with you some of my best tips for writing killer headlines.

Sales Page Headlines – A Mini Training

1. You shouldn’t come up with your sales page headline out of thin air

Because you’re likely not coming up with exactly what your ideal customers and clients are feeling / thinking / wanting.

Don’t use your words, use their words.

For example, as a doctor, you might talk about adrenal fatigue… when a patient might complain about zero energy. Those two things might mean the same thing to one person, but to the person who is looking for a solution to their lack of energy, it makes a huge difference.

You’ll want to mine forums, run surveys, and most importantly talk to your ideal customers directly… so you can get the *exact words* that they’re using.

Don’t summarize, categorize, or rationalize their responses. Focus on the words you keep hearing over and over again, because those are the ones that will grab their attention.

2. Take a look at some sample headlines or cheat sheets and pick something that’s proven.

Staring at a blank screen is not going to create the best headline, and most successful copywriters know that having a “swipe file” to work from can save them lots of time.

Take screenshots of your favorite sales pages across the web, and start to study headlines that move you.

There are definitely headline formulas that you can borrow from and fill in with the words of your ideal customers, so don’t think that you need to reinvent the wheel. Stand on the shoulders of giants, or magazine cover copywriters.


For example, I love this headline by Vivian Lou – Wear high heels 4x longer without pain. I was sold immediately, and I knew that this was speaking directly to me, as someone who likes the look of heels but not the pain.

3. You can ask for feedback, but the best way to know if it works is to split test it

You can do that via a quick Facebook ad or on your sales page to see which one gets more clicks or more sales.

It’s easy to get attached to a clever headline that you spent a ton of time on… but numbers don’t lie. If you’re able to split test a headline through simple software or on an ad platform, then you can take the ego out of writing headlines.

Some headlines convert better than others, and there’s no telling what will connect best for your market or clients until you try them out.

So now my piece of Off The Charts homework for you is to pick one sales page that you want to improve your headline for… and start asking your customers what their frustrations are around your topic of expertise.

Let them help you write your next headline, take a look at some sample headlines below, and start testing!

Sales Page Headlines That Work…

I can’t wait to hear how your next headline helps you connect and convert better than ever before.

Leave a comment below and ask your headline questions or share your favorite headline examples.

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