How To Subscribe to a Podcast in iTunes

Podcasts are super popular these days but that doesn’t mean we all know how to subscribe to them. Subscribing means that each time a new episode is available, iTunes will automatically add it to your library so you won’t miss anything. Luckily, it’s super easy to do.

There are 2 ways you can subscribe to a podcast in iTunes.

Method #1: Enter podcast URL to subscribe

1 – Open iTunes and go to File > Subscribe to Podcast
 
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2 – In the window that pops up, enter the URL of the podcast and click OK. The Off The Charts Business Podcast url to copy and paste into the URL box: https://itunes.apple.com/ca/podcast/off-charts-business-podcast/id833884433
 
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Method #2: Subscribe on the podcast page

1 – In the iTunes store, search for your podcast
 
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2 - Click subscribe button on the left under the image on the podcast page.
 
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3 – Click Subscribe on the popup window asking if you’re sure :)
 
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4 – You can now find the podcasts you’ve subscribed in the Library in iTunes
 
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Once you’ve subscribed to a podcast, new episodes will be automatically added to your iTunes library.

A Creative Cutting-Edge Way To Look At Cash-Flow Strategies

Cash-flow strategies

When you hear the word cash-flow do you freeze up and get fearful that there won’t be enough? I know I used to worry and still do sometimes, about the flow of money in and out of my business. In this article we’ll take a look at simple cash-flow strategies and perspectives to help you manage it all!

Being a small business owner, we’re often experiencing ebbs and flows, and it’s not like being a salaried employee that gets a regular paycheck every two weeks. There is flux, and you can’t always foresee big expenditures or predict how well a promotion is going to do, either.

So how can you reframe the concept of cash-flow so that you always have money when you need it in your business, while remaining practical about the ongoing expenses of running your business?

Let’s find out…

Why Cash-flow Is At The Heart of Business and Why Heart-Centered Entrepreneurs Need It The Most

Cash heart

I love the analogy that cash is the lifeblood of business.

In a sense, cash comes into the heart of your business without much purpose… it’s like the de-oxygenated blood that’s just coursed through your body when it returns to your heart.

Once cash enters your business, you give it meaning. You give it a job and energize it before it can go back out and bring oxygen to the rest of your body and business.

If you’re not being conscious about what “job” you give the cash that comes into your business, you’re going to have less than stellar results… and you might wonder where all the money that comes in seems to go.

I believe that heart centered entrepreneurs need to be even more cash-flow conscious than the really cold calculating business people out there. Why? Because your work is so needed in the world, and I don’t want to see you get taken out because of a lack of cash in the bank when you need it.

If your heart doesn’t get blood in or out on schedule, you die. The same goes for you business: without the right amount of cash in and out and your business goes bust.

That’s why figuring out the best way to plan for and manage your cash inflows and outflows is so incredibly important. Not to mention that it can really take the pressure off and help you think long term in your business, so you’re not stuck living client to client.

That’s the equivalent of living paycheck to paycheck, by the way.

How To Manage and Plan Cash-flow Strategies In Your Business

The great thing about your business is that you decide what needs to happen: you can decide whether to take on a new team member, relaunch a product, or stop using a recurring service to decrease expenses.

With that ability to make decisions in mind, you can plan for your ideal business vision, and also for when things don’t go as planned.

In the book Profit First by Mike Michalowicz, the concept of putting away a percentage of all money that comes into your business as profit is explained in more detail. The essence is that if you treat your business bank account like “free money” that can be used for anything until it’s gone, then you’re always going to find things to “re-invest” in.

On the other hand, if you have a few different business bank accounts for the different planned expenses that you take on, then you can save for them in advance.

For example, if you want to hire a new part-time team member, why not put aside 10-15% of your incoming cash-flow into a new bank account earmarked for that purpose? Then when you’re tempted to hit buy on the next information product shiny object, you’ll remember that this is not for training but for hiring.

The same goes for taxes, paying yourself (you are paying yourself right?), and building up a rainy day fund. We can’t always control how well a launch or upcoming month of business will do… but when you know that you have a little extra in the bank to keep your business’ lights on, then you can be a little more daring and creative and get the big wins.

This also helps you get out of the needy “I must take every client that comes my way” space. This helps you say no to projects that aren’t in alignment with your business’ vision.

So take a look at how you can start to save the money that comes into your business, by giving it a “job” and then watch what happens when it goes back out into the world. Or into your personal bank account, which is equally important because if you’re not taking care of yourself first then your business is not going to be around for very long.

That is the power of energized cash-flow, with heart.

How Comfortable Are You With Your Cash-Flow?

I know that money can be a touchy topic for many of us to approach, but I’d love to know what your relationship to your business’ cash-flow is like.

Do you feel like it flows a little too fast once it comes in? Do you want it to flow in more regularly and less sporadically?

Leave a comment below and let me know, I’m here to help!

Investing In and Growing a Healthy Business

Growing a Healthy Business

Interested in growing a healthy business? Well this is your lucky day, and it’s exactly what we’re talking about today! I’m so happy to bring you this interview with my friend and culinary nutritionist, Meghan Telpner.

Meghan’s shares the behind-the-scenes of her business and offers great advice on how to invest in your business.

Our Interview On Growing a Healthy Business

Meghan’s Business Evolution

About 4 years ago, due to her own health challenges, Meghan decided to study holistic nutrition. She came out of the program still not knowing how to cook so she started teaching cooking classes to friends. Then she kept on growing the classes and meeting people and as she says “shamelessly promoting” herself and emailing people asking for what she wanted.

While she got a bunch of no’s, 10% of doors were opened and that gave her enough momentum to grow her business and keep her motivated.

Her business outgrew her kitchen and her community was asking for more so Meghan did a test run of an online course to coincide with the publication of her first book.

Things kept evolving and she invested a substantial amount into the next iterations of her offerings to hire producers, get the right equipment and really great people to help her.

The Academy of Culinary Nutrition blossomed out of this increased level of professional production and has grown to include students from 25 different countries. Fantastic!

How to decide what to invest in?

Meghan explains that it’s all been through a step-by-step evolution where she built and grew as she could afford to so that it was natural and mostly stress-free.

When deciding what to invest in, she wisely chose to free up her time of tasks that were not directly related to her nutritionist role and creation. So she invested in an assistant to help her part-time and then hired someone full-time when it made sense.

Here’s the way she approached money in her business:

1 – Because you never know how much money you’ll be getting from month to month, it can be hard to plan for paying others so she would strategize by estimating how much she needed to pay them for 12 months and set that money aside in a separate bank account. Putting value on those who help this way is a great idea.

2 – She solicited various vendors and gathered quotes whenever she had a project to get an idea of costs. It wasn’t about going with the cheapest price but knowing how much money was needed to get the project done. And also to sort out what funds were available for which projects and when.

3 – She makes sure to never be in debt and pay bills immediately.

4 – When a project costs more than is available, she saves up funds for it and starts the project when that money is available.

5 – Ultimately, what drives her business is not money but ensuring that she and her employees are happy. She has a “delete and forgive” policy for any customers who are especially difficult so that the business can flourish with the right kinds of people.

How to apply what you learn from courses

Meghan believes the biggest mistake people make is in thinking that they’re not ever ready and keep taking courses without applying what they learn. But it is so important to apply at least one lesson from any course you take and give back to others by putting what they learn out there with their own stamp on it.

She explains that it’s always best to be teaching to the edge of your knowledge to keep things fresh. Keep taking courses, reading, networking so that you can keep adding what you learn and not get bored. Remember that you will always be a step ahead of someone looking for the information you have.

Now that she’s crediting people through the Academy of Culinary Nutrition, Meghan is most excited about people going out and teaching what she teaches. She is committed to helping students develop businesses and be successful at it and hopefully to help them avoid some of the more expensive, foolish mistakes she made early on.

As she said, for her this is “the cherry on the coconut ice cream sundae”.

Meghan’s Culinary Nutrition Expert Program starts again September 9th. Head on over to sign up for more information and updates.

600 x 315 Training for life

I’m a proud affiliate of Meghan’s and I may earn a commission if you sign up for her training. I wouldn’t be recommending her work if I didn’t believe in its’ power to transform your health and business.

What’s In Your Marketing Funnel?

Neil Patel of Quicksprout created a wonderful infographic for How To Build a Social Media Marketing Funnel. Word-of-mouth marketing is still the best way to get customers and turning customers into advocates is the best way to make the most of word-of-mouth. Which social media platform would you say is best for your marketing funnel?

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