Is It Possible To Have a Successful Online Business If You Don’t Teach Online Business?

Successful online business
Is it possible to build a successful online business if you’re not selling to other online business owners?

I’m going to broach this topic head on because it’s something I see coming up a lot with people who discover the wonderful world of online business.

Is it possible to have a successful online business if you don’t teach people how to create an online business?

If you look around, it seems like all the popular and wealthy business owners are those who teach others how to start a business. Right? Or is there more to the story?

A lot of people who get into the online business world see that people who teach business tend to do well.

But then they start to doubt their ability to do well if they’re not marketing to other business owners online.

A Look Outside the Business Bubble

Does that mean that if you have interests and talents outside of the business world, you’re doomed to earning a small income for ever and ever? Nope. It’s just time to look outside of the bubble, so let’s do it!

I’ve met business owners in a variety of different fields who have built thriving six figure plus companies in:

  • Tarot and spirituality
  • Green smoothies
  • Dance training
  • Jewelry
  • Nutrition
  • Fitness
  • Martial arts
  • Dog training

Now one thing that I will say is that if you want to grow a business as someone who teaches and trains on a specific topic, you need to be so freaking passionate about that topic that you could talk about it for years. Because you’ll have to.

With any business it takes time to build up an audience and a customer base, and if your only price point is a $30 product, then you’re going to need scale to make it profitable.

In each industry there is a place for premium pricing and choosing where you want to position yourself in the marketplace. You can be the high-end super exclusive private dance instructor. Or you can be the smaller priced DVD teacher available on every shelf.

You can sell inexpensive jewelry to thousands, or be a high-end custom jewelry designer. You could also have a middle of the road nutrition program that’s a stretch for some people, but totally worth it.

Successful Online Business: Does B2B Win?

Now I want to address why it feels like the only examples of success we see are in the business-to-business realm.

First, I’ve noticed that when you’re in business you understand that you need to invest in things in order to make more revenue. So you might be willing to hire a copywriter, a designer, or a coach and pay top dollar.

There’s also the idea that if you can “sell money” then you can charge more for your offerings.

For example, if you’re selling someone a method, shortcut, or idea that can make someone more money, then that information is worth investing in.

It’s like saying “pay me 5 dollars and I’ll show you how to make 10”. It’s no wonder these types of offerings do well, especially if you have a lot of case studies where people got their 10 dollars back easily.

But you know there are many other aspects of life beyond money.

The online business space is also like a huge bubble. If you’re learning about online business, then the only examples you tend to see are from other business trainers.

People who run businesses that don’t rely on business owners as clients have no incentive to advertise how successful their business is. They also don’t have any reason to tell anyone how much income their business generates, or to become known in the business training circles, either.

So this is definitely another reason that we can start to feel like we’re in the business to business echo chamber.

Three Main Business Categories

The main categories that most businesses fall under are: getting laid, getting paid, and not dying. I like to throw spirituality in there too.

There are many ways to pick a niche, but most businesses fall under these major umbrellas.

If you have a business that ultimately helps people with anything in these categories, you can make a successful go at it!

Some of the biggest and most successful companies aren’t in the “getting paid” category at all. Think about all the informercials for P90X and Insanity… Or Proactiv and the Ronco Dehydrator machines. These are all hugely successful companies and products.

So please don’t let the fact that you’re in a different category stop you from pursuing a business you’re passionate about.

What I’ve noticed is that people who fall in love with online business end up becoming trainers in the online business field because they found success themselves and want to share it with others. It’s what becomes their passion.

That’s what happened to me, with my Real Foods Witch business turning into this digital strategy company you see today. I’m passionate about business, health, and people living life through their own conscious decisions.

Inspiration Outside The Business Teaching Realm

Here are some success stories of people who started successful companies outside of the “business training” realm. These are some of my friends, colleagues, clients, and random strangers too!

In no particular order they are: Natalia Gabrea, Briana Borten, Dr. Samantha, Tone It Up, HoopGirl, Shake Your Booty, Simple Green Smoothies, Tracy Matthews, Andrea Nakayama, Blueberry Diapers, Paws and Possibilities

You can also take a look at the local businesses near you – even though they’re not necessarily eligible to be counted as a successful online business, you can definitely learn from them and use them as inspiration.

I Want to Hear Your Opinion!

I know this is a hot topic, so please share it with your friends and let’s keep the discussion going! What business category are you in, and have you ever felt that niggle of doubt that you might not make it big because you don’t teach business?

Getting Press and Making The Most of It

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Ever wondered how to get the press to notice the great work you’re doing?

Today, we’re taking a look at the press: how it works, how to get more of it, and how to make the most of it.

The press and most places that you want to be featured are in the content business. They’re constantly needing to come up with fresh, relevant stories, articles, and news to cover.

The more you can put yourself in the shoes of the people who create and curate this content, the easier it will be for you to be get coverage.

My Approach to Getting Press


Here’s my approach to getting press, and using it to your advantage.

1. Identify the places you’d like to be featured.

Just like with guest blogging, you need to know where you want to be published. Find out which publications are most read by your ideal clients, how much of a reach each show or magazine has, and go from there.

You can even rate each of the different places you want to be featured on by how much of a game changer they would be. If it’s a good market fit but it doesn’t sound glamorous, you might put it in the middle of your list, but if it’s both well known and a perfect market fit then you’d put it at the top.

2. Research their editorial policies, find their contributing writers and editors, and get clear on your game plan.

Different outlets have different ways of sourcing their content. If you’re talking about a TV show, you might need to get in touch with a producer to get your story told. If you’re looking at a magazine, you might want to submit an article to the editor.Still other places might not accept solicitations directly, and it might be easier to form a relationship with a regular contributor there.

Learn more about how to do this from Susan Harrow, publicity maven and soundbite siren.

3. Start building relationships before you need them.

I heard this all the time, and I never knew how to apply it. But what it really means is to get to know people who might be able to help you get press down the line, and to be a genuinely helpful person to them upfront without any expectations.

My friend Selena Soo talked about how to do this in an interview during a previous Off The Charts episode.

4. Come up with a newsworthy angle or something fresh for them to cover.

When you feel like you’re ready to go for it, it’s time to put your thinking cap on and come up with a fresh newsworthy angle or something relevant.

In my experience, producers and reporters are often looking for sources to fit into their existing stories. So if they know that you can help them with a certain topic, they’ll be happy for the help.

5. Submit your work and follow up.

It’s time to write your article, send in your side of the story by answering questions, and then get ready to follow up.If you’re writing for a publication, they’ll usually have guidelines for how long you can expect to wait before you hear back. In the television business, things move quickly so make sure to stay available for questions and changes to the schedule.

Sometimes you have a more general announcement to make, and you just want to make some noise via a press release that gets distributed across different news wires and networks. These can also be picked up by other news outlets and lead to more interview opportunities.

6. Publicize your press, and repeat.

Finally, once your quote is posted, you’ve got your article published, or snippets of your news story make it onto television…it’s time to celebrate!It’s also time to make the most of the press you just received.

I know that many people think getting mentioned on television or having an article in a magazine means they’re business is set for life. But in my experience, even getting onto television for a major morning show does not guarantee that anyone is going to type in your website or even remember your business after breakfast.

But that doesn’t mean that publicity is useless, you just happen to get most of the benefits out of publicizing your own press.

You get to lovingly brag about your accomplishments across your social media sites, on your press and home pages, and in your biography.

So if you’ve been featured, it’s time to add a logo to your “As seen in” section on your website, and share it proudly with the world.

After all, if you’ve been featured in mainstream media it gives you more of a legitimate feel, and it also inspires more trust and confidence in new visitors to your website.

Now it’s just time to rinse and repeat!

I’d love to know what results and successes you’ve had with being featured in the press. What tricks have worked wonders for you? Leave a comment below and let me know, so we can celebrate your successes together!

Free WordPress Popup Plugin PopupAlly Video

Free wordpress popup plugin

If you’re looking to download a free WordPress popup plugin, then look no further because we’ve just released the PopupAlly plugin!

We looked at the popup plugins that were out there already, we saw that they were either too complicated to set up, or that they didn’t have the functionality that we were looking for. So we decided to code our own!

Why Create a Free WordPress Popup Plugin?

In University I studied to be a Software Engineer. During internships I worked at various software companies, and realized that I didn’t want to be a programmer for the rest of my career (for many reasons). But at the same time, I still felt like my love of technology was a key ingredient of my mission on this planet.

So when my husband (who happens to be an incredible software developer) quit his job and joined my company at the end of last year, I had a feeling that we’d be diving into some software projects together in no time.

We decided to just pick one small doable project, to test out how we work together, and build something useful that we wanted to use ourselves that would be useful for other business owners, too.

If you’ve spent any time visiting marketing websites, you’ve probably seen lightbox popups and you might even have heard how powerful they are, too.

Our WordPress plugin is called PopupAlly, and it’s being released under our new software brand called AmbitionAlly. We’re “allies in business and life” and we had fun coming up with the new “Ambitionally” word, too. We’ll be rolling out new plugins and software as we create it and we’d love to have you along for the ride!

The Benefits Of Using a WordPress Popup Plugin To Capture Lost Subscribers

If you’ve never installed a popup plugin on your website before, then might not appreciate how much of a difference it can make to your list building efforts.

Most people have become blind to opt-in offers, and as such we as website creators and business owners need to continue to innovate. It’s not just a matter of making sure people don’t miss your opt-in incentives, but it’s also about timing your offer so it’s not annoying to your visitors.

One way of doing that is by using an exit-intent popup, like our free WordPress popup plugin PopupAlly.

How This Free Exit Intent Popup Works

Now PopupAlly allows you to have a popup appear after a set number of seconds, just like most of the popups out there. But what sets it apart is that you can set it to display only as someone is about to exit.

This is different from the really annoying dialogue windows that appear after you’ve tried to leave the site that say something like “WAIT! Don’t click away now…”

With exit intent, we can tell when someone is about to hit the back button on their browser, or when they’re about to close the tab or window.

This allows us to display a non-intrusive lightbox popup with an opt-in offer. These types of popups are awesome because they allow your visitors to consume your content, and to decide if they want to take you up on your email offer… or click away for good.

Free WordPress Popup Plugin Demonstration

Don’t just take my written explanations into consideration, take a look at our demonstration of this free WordPress lightbox popup in action:

So why are we giving this plugin away for free? Because I believe being generous in business leads to the best results in the long run. We’d love to get your feedback and testimonials after you’ve used the plugin for awhile on your site… and we also have a premium version of the plugin called PopupAlly Pro, which has more features and flexibility, too.

WordPress Popup Plugin Features

Now if you’re wondering what this WordPress popup plugin download will do for your website, we need to look under the hood to the features you can look forward to.

The first is the ability to add a simple and elegant popup to any of your website’s pages, and also to decide how often the popup should display. If the visitor clicks the little “x” button to close the popup, should it reappear the next time they visit? Or two weeks later? It’s totally up to you.

You can also customize the colors and text of the simple popup, so you can make it match your website’s design. You can also upload a small image to show a visual of your opt-in offer.

There’s an optional “thank you page” setting that lets you decide which page is shown after someone opts in. This allows you to stop showing the popup to those who have already opted into your email list, and keeps people from feeling hounded when they’re already subscribers.

This free WordPress plugin allows you to install two different popups, and you get to decide how to use them. They can’t both be shown on the same page, but you can decide which pages or posts should display which popup. This was a conscious design decision on our part, because we don’t want people to feel attacked by too many popups on one page.

The other features were briefly mentioned earlier: you can decide if you want the popups to appear after a set number of seconds, or on exit intent when it looks like someone is about to leave your website.

We have full PopupAlly tutorials here, and also some of the frequently asked questions covered.

What Popup Plugin Results Can You Expect?

Now that we’ve talked about the technical side of things, can we show you what kinds of results you might be able to expect with the right opt-in offer after installing this WordPress lightbox plugin?

Take a look at one of our websites before installing PopupAlly and after.

WordPress lightbox popup

Pretty astounding conversion rates, as much as 5 to 10 times the original numbers.

So if you’re looking for a free WordPress popup plugin, you’ve just hit the jackpot with PopupAlly! And we can’t wait to show you the premium version that we’ve got in the works, too!

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