Investing In and Growing a Healthy Business

Growing a Healthy Business

Interested in growing a healthy business? Well this is your lucky day, and it’s exactly what we’re talking about today! I’m so happy to bring you this interview with my friend and culinary nutritionist, Meghan Telpner.

Meghan’s shares the behind-the-scenes of her business and offers great advice on how to invest in your business.

Our Interview On Growing a Healthy Business

Meghan’s Business Evolution

About 4 years ago, due to her own health challenges, Meghan decided to study holistic nutrition. She came out of the program still not knowing how to cook so she started teaching cooking classes to friends. Then she kept on growing the classes and meeting people and as she says “shamelessly promoting” herself and emailing people asking for what she wanted.

While she got a bunch of no’s, 10% of doors were opened and that gave her enough momentum to grow her business and keep her motivated.

Her business outgrew her kitchen and her community was asking for more so Meghan did a test run of an online course to coincide with the publication of her first book.

Things kept evolving and she invested a substantial amount into the next iterations of her offerings to hire producers, get the right equipment and really great people to help her.

The Academy of Culinary Nutrition blossomed out of this increased level of professional production and has grown to include students from 25 different countries. Fantastic!

How to decide what to invest in?

Meghan explains that it’s all been through a step-by-step evolution where she built and grew as she could afford to so that it was natural and mostly stress-free.

When deciding what to invest in, she wisely chose to free up her time of tasks that were not directly related to her nutritionist role and creation. So she invested in an assistant to help her part-time and then hired someone full-time when it made sense.

Here’s the way she approached money in her business:

1 – Because you never know how much money you’ll be getting from month to month, it can be hard to plan for paying others so she would strategize by estimating how much she needed to pay them for 12 months and set that money aside in a separate bank account. Putting value on those who help this way is a great idea.

2 – She solicited various vendors and gathered quotes whenever she had a project to get an idea of costs. It wasn’t about going with the cheapest price but knowing how much money was needed to get the project done. And also to sort out what funds were available for which projects and when.

3 – She makes sure to never be in debt and pay bills immediately.

4 – When a project costs more than is available, she saves up funds for it and starts the project when that money is available.

5 – Ultimately, what drives her business is not money but ensuring that she and her employees are happy. She has a “delete and forgive” policy for any customers who are especially difficult so that the business can flourish with the right kinds of people.

How to apply what you learn from courses

Meghan believes the biggest mistake people make is in thinking that they’re not ever ready and keep taking courses without applying what they learn. But it is so important to apply at least one lesson from any course you take and give back to others by putting what they learn out there with their own stamp on it.

She explains that it’s always best to be teaching to the edge of your knowledge to keep things fresh. Keep taking courses, reading, networking so that you can keep adding what you learn and not get bored. Remember that you will always be a step ahead of someone looking for the information you have.

Now that she’s crediting people through the Academy of Culinary Nutrition, Meghan is most excited about people going out and teaching what she teaches. She is committed to helping students develop businesses and be successful at it and hopefully to help them avoid some of the more expensive, foolish mistakes she made early on.

As she said, for her this is “the cherry on the coconut ice cream sundae”.

Meghan’s Culinary Nutrition Expert Program starts again September 9th. Head on over to sign up for more information and updates.

600 x 315 Training for life

I’m a proud affiliate of Meghan’s and I may earn a commission if you sign up for her training. I wouldn’t be recommending her work if I didn’t believe in its’ power to transform your health and business.

What’s In Your Marketing Funnel?

Neil Patel of Quicksprout created a wonderful infographic for How To Build a Social Media Marketing Funnel.
Word-of-mouth marketing is still the best way to get customers and turning customers into advocates is the best way to make the most of word-of-mouth.

Neil Patel's How To Build a Social Media Marketing Funnel

Which social media platform would you say is best for your marketing funnel?

13 Things I Learned From Earning Over 1 Million Dollars In My Business Over 5 Years

earning over 1 million

I’ve been in business for over 5 years, and have had more than $1 million dollars of turnover in that time period, so I decided that it was time to reflect on the lessons I’ve learned. My business has been silently earning over 1 million dollars over the years, and it’s mind boggling!

Most of this income has come in the more recent years, but I’m tapping into lessons from early on and things that I’m still learning today.

One of the things that really bugs me about the online business teaching world is that you only see the “overnight success stories” but you don’t see all the trials and obstacles that people had to overcome to get there.

So today I’m breaking down some of the things I learned along the way, in the hopes that it will shave off some of your learning curve so you can reach your business goals faster!

1. People matter more than ideas, knowledge, or ambition.

It doesn’t matter how smart, dedicated, or gung-ho you are… at the end of the day business is about people. If you’re not there to connect, solve a problem, or make their lives better then you don’t have a business.

Every time that I’ve come up with a “genius idea” that didn’t start with people in mind, it flopped.

I’m also talking about all kinds of people here too: your customers, your team, your mentors, your peers, they all matter.

2. Creativity and implementation can (almost) be deposited at the bank.

For every system and blueprint you find out there, there are likely hundreds if not thousands of people following along step by step. The more you can break the mold and get creative with business strategies, the more successful you’ll be.

But beyond thinking up unique and creative ways to do things, you need to actually do those things.

I’ve seen entrepreneurs with notebooks full of amazing ideas, but nothing to show for it. When you combine creativity and action, you can practically guarantee results and money are just around the corner.

3. It takes longer than you think, always.

Oh boy, if I was the tattoo-ing type, this is one I’d put somewhere obvious like my forearm!

It takes longer than you want it to. We all want instant results. We want the six figures in the first month we open the doors to our business. We want the fame or recognition to happen with our first tweet, or the new website design project to wrap up in 3 weeks.

It will take longer than you think, and that’s okay. I truly believe in divine timing, and I also believe in deadlines. Without setting deadlines, nothing moves forward… but letting space for a little divine inspiration keeps everything feeling on track even when it isn’t.

Don’t give up.

4. Who you surround yourself with makes a world of difference.

Who you hang with

If you want success, associate with successful people. It’s not snobby, it’s how our brains are wired. Thought patterns are contagious, so don’t catch the negative mindsets of people who look down on successful people if you want to be one of them.

But beyond hanging out with successful people, make sure that the people you choose to spend your time with make you feel good. If you share values and support each other, there’s no telling where you’ll go. Their perspective of what’s possible for you will be way bigger than what you see for yourself, and it will push you to go for it.

5. Everything changes.

There’s nothing to fear when it comes to change. The business you started is not the business you’re currently operating right now, and every day you’re correcting course.

The “stuff” you do every day may change, the market you serve will get more sophisticated, and you’ll evolve along with your business. The people you work with will change, the services and products you sell will change, and your perspective on business itself will change as time goes on.

Embrace it, don’t fight it.

6. Build everything with re-use in mind, and think long term.

For every task you do, think about how you can leverage it into the future. Many times I thought to myself I’d never need to write this same email to someone else, that I’d just make a quick PDF proposal, or that I’d re-do the videos later…

But when you put your time and effort into creating something, consider how you can make it evergreen and future-proof. If it’s a product launch, don’t use dates in your videos so you can use the same ones during your next launch.

If it’s a task you find yourself doing more than once, record yourself doing it so someone on your team can do it next time. This also applies to names of programs that might evolve over time, too.

7. The first dollar is the hardest, but don’t ever forget how you made it.

Asking for the sale on your very first product or service is the hardest thing to do. But once you’ve made this sale, you know how to repeat it successfully.

One mistake I made early on after my first blockbuster launch was to throw out everything I had learned and create a second product that nobody wanted. If I had followed the same methods that helped me succeed in the first place, I wouldn’t have flopped with the second offering.

That’s why I’m constantly going back to the people I’m serving to make sure that the next thing I build is always going to hit the mark.

8. People want results, they don’t care about the features.

As much as it’s important to you how you plan to deliver an offering (like 4 phone calls, 1 PDF, 3 videos, and email access)… the people signing up for it don’t care how you deliver it, they just want the results.

So don’t get married to a delivery mechanism for any of your content, and instead focus on making sure you’re creating what people want to get out of it. Ask them. Use their words in your marketing. Repeat!

9. Getting out from behind the computer is key.

My business wouldn’t be where it is today if I had stayed in my comfort zone, nice and comfy behind my computer. As an introvert, it takes a lot to get me dressed and out the door to interact with people face to face, but every time I do my business gets better.

Whether it’s attending a live event or conference, masterminding with my business friends, or just getting a change of scenery to experience something that will trigger new ways of thinking… it all helped me grow my business. And it usually comes back to people, again!

10. Ideas have a shelf-life, use them before they expire.

Ideas have a shelf life.

If you get a great idea and you don’t implement immediately, you’ll see someone else run with it. I think that ideas exist somewhere in the ether and are just waiting to be snatched up by someone. You often see different people take action on the same idea simultaneously.

I feel pressure to run with an idea before it goes bad. That doesn’t mean that all ideas are ripe though. Sometimes you need to let an idea evolve or grow into its fully formed state before you pick it. But once you pick it, you can’t let it wilt on your idea shelf.

11. Copycats and plagiarism happens, but don’t let that stop you from starting.

I used to worry that people would take my ideas or content… so I didn’t put them out there. Now, instead of letting this fear stop me from putting ideas out there to be stolen, I just make sure that I publicize my ideas as much as I can.

That way, others can steal as much as they want, but people will see them as the copycat.

12. How you feel matters.

If you’re inspired, it shows. Don’t partner with someone or take on a new project because it sounds good, or there’s “potential to make money”. Every time I go against my feelings, I get poor results, and I kick myself.

When I let my feelings guide me, I sleep soundly at night, and I get more lovely emails from happy customers. Every time.

13. Technology changes, and knowing how to adapt is an advantage.

I love technology, but I don’t get attached to any one system or platform because I know that things can be hot today and gone tomorrow. I’ve seen the popularity of social media platforms rise and fall, and I understand that the key skill is not knowing a specific tool but knowing how to learn new tools.

What one thing resonates with you?

Not every one of these is going to connect with everyone, but I’d love to know which one resonates and what your take on it is?

Leave a comment below and let me know!

x