How To Design An Ecourse That Delivers Results

How To Design An Ecourse

Thinking about creating an ecourse? Here’s how to design an ecourse that delivers results…

How many ecourses have you bought that you still haven’t finished?

Come on, admit it… more than one, right? I’m guilty, too.

How To Design An Ecourse That Delivers Results

You don’t want any of the courses that you’re creating to fall into that category… So how do you design an ecourse that delivers results for your participants?

1. Make it easy for people to access your course, with a simple process for them to login and navigate through your course content.

This is a given, but if people can’t find their login information or remember how to access what they’ve signed up for, it’s a non-starter!

2. Make your first module a comprehensive overview of the course that you’re teaching.

How to design an ecourseIn the book “Making Learning Whole: How Seven Principles of Teaching Can Transform Education” by David Perkins, the idea that teaching just pieces of something instead of the whole big picture first is debunked.

Think about it: you don’t learn how to play a sport or a card game by learning each of the individual rules. Instead, you start playing with broad strokes and you learn the finer details as you go along.

So design your introductory course material with that in mind, and not only will your participants be able to hit the ground running with what you’re teaching, but they’ll feel like they’ve made a lot of headway quickly! This helps motivate them to keep going.

3. Make your course material interactive, multi-media, and fun!

Infuse your personality and style into your online courses, and leave the classroom feel behind. Recognize that different people have different learning styles, and that some people will want to watch, listen, or read your content.

Consider having your lessons transcribed, and create exercises that help people implement after they’re done absorbing information.

4. Allow people to go through your course at their own pace, and give them incentives to keep going…

Online learning is an amazing advancement, but not all online education platforms are created equal.

Progress Indicators

Look for a way to give participants ownership of their learning experience, through video bookmarks and progress checklists that remind them of how far they’ve come, and other surprises for them to discover.

5. Build social interaction into your online courses.

Today, most people expect to be able to connect with others around a topic that they’re passionate about… and what better way to let them do that than through an ecourse that’s tailored to them.

Think about ways to nurture a community and build accountability into your curriculum through forums and Facebook groups. This takes the learning experience into someone’s daily routine, and encourages them to ask questions and get feedback as they learn and practice.

And if you’re wondering what online learning platform we use here, you’ll definitely want to check out AccessAlly – the WordPress plugin for Infusionsoft that my husband and I developed just for this purpose.

You’ll find the link below, so check it out if you’re ready to kick your online teaching into high gear.

Now I’d love to know what online courses you’ve taken that have done a great job in ensuring you login, learn, and implement… what tricks did these courses use to keep you going? Leave a comment below and let me know!

Sales Page Headlines That Work! Does yours?

Sales Page Headlines

The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline.

You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, until you read the sub-headline, the first paragraph… all the way to the buy button.

That’s the power of a sales page headline that works, and today I’m going to share with you some of my best tips for writing killer headlines.

Sales Page Headlines – A Mini Training

1. You shouldn’t come up with your sales page headline out of thin air

Because you’re likely not coming up with exactly what your ideal customers and clients are feeling / thinking / wanting.

Don’t use your words, use their words.

For example, as a doctor, you might talk about adrenal fatigue… when a patient might complain about zero energy. Those two things might mean the same thing to one person, but to the person who is looking for a solution to their lack of energy, it makes a huge difference.

You’ll want to mine forums, run surveys, and most importantly talk to your ideal customers directly… so you can get the *exact words* that they’re using.

Don’t summarize, categorize, or rationalize their responses. Focus on the words you keep hearing over and over again, because those are the ones that will grab their attention.

2. Take a look at some sample headlines or cheat sheets and pick something that’s proven.

Staring at a blank screen is not going to create the best headline, and most successful copywriters know that having a “swipe file” to work from can save them lots of time.

Take screenshots of your favorite sales pages across the web, and start to study headlines that move you.

There are definitely headline formulas that you can borrow from and fill in with the words of your ideal customers, so don’t think that you need to reinvent the wheel. Stand on the shoulders of giants, or magazine cover copywriters.

vivianlou

For example, I love this headline by Vivian Lou – Wear high heels 4x longer without pain. I was sold immediately, and I knew that this was speaking directly to me, as someone who likes the look of heels but not the pain.

3. You can ask for feedback, but the best way to know if it works is to split test it

You can do that via a quick Facebook ad or on your sales page to see which one gets more clicks or more sales.

It’s easy to get attached to a clever headline that you spent a ton of time on… but numbers don’t lie. If you’re able to split test a headline through simple software or on an ad platform, then you can take the ego out of writing headlines.

Some headlines convert better than others, and there’s no telling what will connect best for your market or clients until you try them out.

So now my piece of Off The Charts homework for you is to pick one sales page that you want to improve your headline for… and start asking your customers what their frustrations are around your topic of expertise.

Let them help you write your next headline, take a look at some sample headlines below, and start testing!

Sales Page Headlines That Work…

I can’t wait to hear how your next headline helps you connect and convert better than ever before.

Leave a comment below and ask your headline questions or share your favorite headline examples.

How To Ask For What You Want In Business

How To Ask For What You Want In Business

Let’s face it: business is all about relationships and connecting with other people. These people are your clients, your peers, and your greatest asset. Think of them as allies.

But what if you’re not sure how to connect with the people who can help you move your business forward?

How do you introduce yourself when you’re not “a somebody” yet… and when you want to ask for something like publishing a guest post or an interview?

Here’s how to get started.

How To Ask For What You Want In Business

1. Ask and don’t be attached to the outcome.

If you’re betting your entire business on one interview, mention, or affiliate partnership… then you’re setting yourself up to lose. And the person that you’re making a request to is going to feel your energy if you’re desperate, so clear any attachment cobwebs before you make your ask.

If you keep it light and you’re open to any outcome (yes or no) then it takes the pressure off to make the ask perfectly, and the other person to give in if it’s not in the best interest of everyone involved.

2. Build relationships before you ask for anything.

The best way to get something, whether it’s a speaking spot, a press mention, or a sale, is to build a relationship first. You can get strategic about who you want to build relationships with, and people certainly do that, but you can also go where you feel the friendship and the pull.

Doing business with people you like is way easier, and it tends to yield better results for everyone involved.

When you’re building these relationships and introducing yourself to new people, focus on them and providing value in any way that comes naturally for you.

3. What’s in it for them.

Ideally you’d want to have built a good relationship with someone for awhile before you ask for anything… but when you do, you’ll want to think about what’s in it for them.

Are they getting a free piece of quality content, exposure to your audience, or something else in return? Put yourself in their shoes before you…

4. Make them an offer they can’t refuse.

This is the “pitch” part of asking… You can ask in an email, a quick phone call, or by carrier pigeon, too.

Keep your message short and to the point, and consider how it’ll land with your recipient. If they’re busy or they have someone else handling inquiries, make sure to account for that in your communication, too.

Here’s a sample pitch email for a podcast interview:

“Hi Jan,

Like I’ve said before, I’m a huge fan of your work and was just listening to your podcast episode about growing tomatoes. I wanted to see if you were up for interviewing me about worm composting, because I know you haven’t covered that on your show before and I’m sure your audience would learn a lot.

Either way, I’m always sharing your latest episodes with my audience and I’d be happy to collaborate on an episode if it sounds fun!”

5. Ask clearly, and follow up politely if you don’t hear back.

After you hit send, you’re probably going to hit refresh on your inbox a dozen times… (No, just me?)

But if you don’t hear back from a request in a week or two, it’s probably a good idea to follow up. Sometimes people go on vacation, declare email bankruptcy, or just plain get busy.

Your follow up can be short and sweet, and you can reference your first message, but make sure you don’t put new pressure – keep it light and watch what happens.

What are your tips for asking for what you want in business?

I can’t wait to hear about your ability to ask for what you want in business… and how much it’s going to improve when you start practicing!

Leave a comment below and let us know what your best tips are for asking and getting what you want.

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