#065: Mistakes To Avoid When You’re Bootstrapping Your Business

Off The Charts Business Podcast

Most of us solopreneurs and small business owners don’t pitch our companies to big venture capitalists to raise funds, and as a result we tend not to grow as quickly. But we also retain full ownership over our businesses, and that means we get to call the shots.

So what are the 3 biggest mistakes I’ve noticed and experienced myself while bootstrapping my business?

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Go From No Clarity To Lucid Living Without Being Seen As Another Dreamer

Lucid Living

You have big dreams, but not enough clarity to get there. Here’s how to live into them without being just another dreamer.

I love dreaming up big things. But I’m not just a dreamer, I’m also a doer.

One thing that can keep you stuck in dreamland without any results to show for it, is not having enough clarity.

You might know how you want to feel or what you want things to look like, but you don’t quite know how to get from point A to point B.

So you put your thinking cap on, and you try to figure it out. You might even draw it out, and come up with tons of great ideas and plans… but at the end of the day, you still feel a little fuzzy and unclear on how you’ll get there.

How To Go From No Clarity to Lucid Living

The definition of the word lucid is: expressed clearly; easy to understand.

Clarity is crucial for so many things in business: from your products, your website navigation, to your communication. It all needs to be easy to understand, and easy for people to say yes to.

But if you’re muddled and confused, it’s going to be hard for you to get your point across clearly.

One of the ways that we stay stuck in confusion is by trying to do mental jumping jacks.

One of my favorite sayings is:

Getting your thoughts out on paper helps clear the brain cobwebs. Re-reading what you wrote will also tell you if you need to go deeper, make things more specific, or if you hit the jackpot.

It also helps to get feedback from peers and ideal customers. This is the magic ingredient that takes dreams and turns them into reality.

If someone else can’t understand what you wrote or doesn’t “get it”, don’t assume they’re wrong. Find the truth in their perspective and find out how you can more clearly explain and show the benefits of what it is you’re selling or providing.

Some of my best business decisions came out of feedback, and sometimes it hurt to take in someone’s negative comment but underneath my ego I could see that there was a kernel of useful information that I could apply to help other people “get it” more.

Now notice that all of this started with writing and then putting your writing in front of other people.

If your business isn’t on the web or writing isn’t your main form of communication, try other forms of creation.

Paint, draw, sing, speak, build, record, weave, code, dance, make…

You’ll find that when you’re in creation mode, your mind isn’t as loud and you’re not stuck in your thinking or doubting place anymore.

Things that bubble up to the surface will ring true and clear.

The feedback you get from the marketplace will give you signals that you can easily understand. You’ll know if you’re creating in the right direction, or if your creations need to be adapted to the current ecosystem that you’re operating in.

That’s when you’ll know you’ve crossed into the land of both the doer and the dreamer, and you’ll be on your way to lucid living.

I’ve found that sometimes if you’re unclear in one part of your life, it can spill over into other parts, too.

So if you’re having difficulties being clear in your business, try being more clear in your personal relationships or your health.

Or start with the place that’s easiest to get clear, and watch how clearing clutter or creating clear boundaries can turn into clearer communication and business ideas, too.

From Dreamer to Clarity Finder… Your turn!

Now I’d love to hear about your relationship to clarity. Do you feel like clarity is your friend, or do you need to cultivate a little more clarity still? Leave a comment below and let’s keep these comments lucid, shall we?

#064: Writing Compelling Emails That Convert

Off The Charts Business Podcast

Today I’m going to break down the anatomy of a successful sales email.

There are tons of different ways to use psychology and copywriting tricks to write emails that convert to sales, but they don’t always feel good.

The way I’ve naturally evolved to write sales emails is not to send marketing but rather to send feelings, digitally.

That might sound weird, but I really start any sales email with what feeling it is that I want to communicate.

Your sales email doesn’t need a ton of logic, reasoning, or facts. The sales page where someone orders your product or service can have more of those details, but in order to get someone to click a link in an email, you need to start with feelings.

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