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How To Ask For What You Want In Business

How To Ask For What You Want In Business

Let’s face it: business is all about relationships and connecting with other people. These people are your clients, your peers, and your greatest asset. Think of them as allies.

But what if you’re not sure how to connect with the people who can help you move your business forward?

How do you introduce yourself when you’re not “a somebody” yet… and when you want to ask for something like publishing a guest post or an interview?

Here’s how to get started.

How To Ask For What You Want In Business

1. Ask and don’t be attached to the outcome.

If you’re betting your entire business on one interview, mention, or affiliate partnership… then you’re setting yourself up to lose. And the person that you’re making a request to is going to feel your energy if you’re desperate, so clear any attachment cobwebs before you make your ask.

If you keep it light and you’re open to any outcome (yes or no) then it takes the pressure off to make the ask perfectly, and the other person to give in if it’s not in the best interest of everyone involved.

2. Build relationships before you ask for anything.

The best way to get something, whether it’s a speaking spot, a press mention, or a sale, is to build a relationship first. You can get strategic about who you want to build relationships with, and people certainly do that, but you can also go where you feel the friendship and the pull.

Doing business with people you like is way easier, and it tends to yield better results for everyone involved.

When you’re building these relationships and introducing yourself to new people, focus on them and providing value in any way that comes naturally for you.

3. What’s in it for them.

Ideally you’d want to have built a good relationship with someone for awhile before you ask for anything… but when you do, you’ll want to think about what’s in it for them.

Are they getting a free piece of quality content, exposure to your audience, or something else in return? Put yourself in their shoes before you…

4. Make them an offer they can’t refuse.

This is the “pitch” part of asking… You can ask in an email, a quick phone call, or by carrier pigeon, too.

Keep your message short and to the point, and consider how it’ll land with your recipient. If they’re busy or they have someone else handling inquiries, make sure to account for that in your communication, too.

Here’s a sample pitch email for a podcast interview:

“Hi Jan,

Like I’ve said before, I’m a huge fan of your work and was just listening to your podcast episode about growing tomatoes. I wanted to see if you were up for interviewing me about worm composting, because I know you haven’t covered that on your show before and I’m sure your audience would learn a lot.

Either way, I’m always sharing your latest episodes with my audience and I’d be happy to collaborate on an episode if it sounds fun!”

5. Ask clearly, and follow up politely if you don’t hear back.

After you hit send, you’re probably going to hit refresh on your inbox a dozen times… (No, just me?)

But if you don’t hear back from a request in a week or two, it’s probably a good idea to follow up. Sometimes people go on vacation, declare email bankruptcy, or just plain get busy.

Your follow up can be short and sweet, and you can reference your first message, but make sure you don’t put new pressure – keep it light and watch what happens.

What are your tips for asking for what you want in business?

I can’t wait to hear about your ability to ask for what you want in business… and how much it’s going to improve when you start practicing!

Leave a comment below and let us know what your best tips are for asking and getting what you want.

#105 Podcast Featured in iTunes Inspiring Women’s Voices

Off The Charts Business Podcast

Recently I was lucky enough to have our podcast featured by iTunes as Inspiring Women’s Voices, alongside my friend Amy Porterfield and some other incredible podcasters.

In this episode of the Off The Charts podcast, I’m thanking you for listening, sharing, and rating our podcast. I know that your time is precious, and I really do appreciate that you take the time to listen each week!

We’re also taking a short break on the podcast because we’re heading into our business Off The Charts Live conference season.

inspiring-womens-voices

One of our mottos at Nathalie Lussier Media, Inc. is that we prefer to do fewer things better. And sometimes that means slowing down or pausing projects that aren’t a part of our core focus for the time being… and honoring the seasons of our business and life.

If you want more Off The Charts goodness, then make sure to join us at Off The Charts Live – there’s still time and we’d love to have you with us! :)

How To Design a Business Funnel That Works For You

Design a Business Funnel

Do you ever wonder how come certain things go out of fashion, and then come back years later?

I’m not talking about bellbottom jeans or patterned dresses, today, though.

I’m talking about the “business funnel”.

It’s really interesting for me to put on my observer glasses, and take a look back at my years in the online business space. When I first started my business, I read a lot of blogs (still do, but they’re slightly different blogs now!) and I kept hearing about this concept of the funnel.

With lots of diagrams of inverted pyramids, naturally.

The concept of the funnel is this: you want something that’s available for the masses at the top (something that doesn’t cost much or anything at all), and then progressively more expensive products as people move down toward your big ticket item.

A few years later: the funnel was dead.

The theory was that people don’t need to follow one step at a time, and that with online marketing someone might discover you from a random blog post, podcast episode, or video… and BAM sign up for your most expensive package!

In fact, I know several people who eschew funnels entirely in their teachings, and tell you to just create one big higher priced package and launch that.

But you might have also heard more people talking about “Facebook funnels” or other types of business funnels recently…

So what’s the current “right now” situation? Are funnels in or out and should you build one?

How To Design a Business Funnel Organically

You might have heard the term “funnel” before, and brushed it off because you don’t need one of those in your business.

But the reality is that whether you like it or not, you already have a business funnel in place. It just might not be working as well as you’d like, if you haven’t designed it intentionally.

So today we’re going to look at how to design an organic business funnel to help you sell more, naturally.

One thing to be aware of when it comes to business funnels is that you probably won’t just sit down and draw a bunch of boxes and come up with the perfect funnel that converts all your visitors to buyers.

Business is more iterative than that, and you need real world feedback to create something that works.

So my advice is about how you can let an organic funnel develop into your business over time.

The main components of a funnel:

  1. A page on your website asking someone to join your email list
  2. An immediate offer for a product or service
  3. An email sequence that offers value, and other products or services for sale

From there, you can add more products or services, more emails, or build different email starting points and follow up series.

Exercise: Design Your Funnel Now

So here’s what I want you to do right now: get a set of index cards and write down one product or service that you currently have available.

One offer per card, and include the price point on the card, too.

Next, order the cards by lowest price to highest priced. Do you see any sudden jumps or big gaps?

Refer to my post about pricing and the 80/20 principle to see if you might be missing an offer at an advantageous price point.

For example, you don’t want to have an ebook that sells for $10 followed by a 1-1 coaching service that costs $3000. I’m not saying that no one will take you up on your coaching, but some people will want something in between to get to know you better before they hire you.

Think about what programs and products you might want to add to fill in any price gaps. The same goes for if you only have low priced offerings, consider what you could offer on the higher end.

Now, take out a new index card for each of your free opt-in offers. Do these line up with your lower priced offerings? If not, consider how you might create a new opt-in offer that does.

At this point, you’ve designed most of your business funnel. It’s just a matter of filling in the marketing materials to guide people from one point to the next.

You can do that by writing an email autoresponder series, having a sales page or sales video that’s shown after someone buys your lower end offerings, or by following up with your customers personally to invite them to your other offers.

Now it’s time to put your funnel together and start testing! Take your time with this process, and allow yourself to be nimble. You’re essentially creating an evergreen launch campaign that takes people from one product or service to the next.

I’d love to know where you stand

Do you have mostly lower end products, higher end programs, and do they all fit together organically?

Comment below and let me know!

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