#098 How to turn your entrepreneurial ship around without capsizing

Off The Charts Business Podcast

Are you ready to turn your entrepreneurial ship around? As an entrepreneur it is easy to change direction in your business and it happens all of the time. Being nimble and being willing to change with the tides is what makes entrepreneurs who they are. On this podcast I share some entrepreneurs to check out who have successfully made course corrections in their businesses.

As well as these steps on how to turn your entrepreneurial ship around without capsizing

1. Figure out your motivation on changing directions
2. Once you’ve figured out the new plan, explain it to your crew
3. When to put your colleges on board
4. Let your passengers know there will be different stops along the way
5. There’s no time like the present to move your sails and rudder, to change direction ASAP.

I also share with you my personal course corrections from Raw Food Switch, to Raw Foods Witch, to Nathalie Lussier Media Inc., to Ambition Ally.

Listen to the podcast above to dive deeper with me, and share your course corrections with us below.

P.S. B-School is still open for a limited time only. Grab your spot today: Learn more here

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SEO Basics: Why Search Engine Optimization Is The Feminine Approach To Getting Traffic

SEO basics

Search engine optimization (SEO for short) gets a bad reputation for being ever changing and super complicated.

Hmm… sounds like what most men say about women too: ever changing and complicated.

So maybe search engine optimization: the practice of optimizing your website to show up in the search engines more often, is really something that comes naturally to us as women.

If you think about it, using your feminine charms you attract people to you, and unlike being pushy and running advertisements or chasing website traffic, search engine optimization is all about letting people come to you.

Search Engine Optimization: SEO Basics

Here are the SEO basics you need to know, to start appearing in the search engines when your ideal prospects are looking for you.

1. Get clear on what keywords they’re using to look for you.

There are very competitive words that are hard to show up for in the search engines, words like “weight loss” or “web design”. But these are also such broad categories, that they’re not really useful either.

Someone searching for weight loss might be writing a research paper on the topic, and not looking to hire a health coach. And it might be a programmer looking to learn web design, and not hire a web designer.

So think about the actual words people might be typing into the search engines, and think specific.

One of the most popular posts on this blog is “How to add an opt-in box at the bottom of blog posts” – you can’t get much more specific than that, but people type that type of query into the search engines every day.

2. Choose one keyword per page on your website.

Your website is made up of many different pages and blog posts, so you need to pick one keyword for each. Your website will have an overall “focus”, but you don’t need to determine that – just let the search engines do the work on that one.

Instead, focus on coming up with the perfect keyword for each new blog post you write, and for each of the main pages you have.

3. Optimize your page and interlink generously.

Fill in the meta tags on each of your pages, using the main keyword you selected for that page. If you don’t know what that means and you’ve got a WordPress website, just install WordPress SEO by Yoast and follow along with the tutorials and you’ll up and running in no time.

You’ll also want your keyword to appear in the text of your article or blog post, and you’ll want to link to related content on your site too.

4. Create amazing content that’s worth linking to which increases incoming links.

The search engines have a few different cues that tell them how good your website content is, and whether or not to list you higher up in their results.

One of them is how often your content is shared on social media and also how many times your site and pages get linked to from other websites.

So it’s in your best interest to create the best darned content you can, for both your ideal customers and because the search engines will notice and reward you for it too!

5. Make your Meta Description something worth clicking with a strong call to action.

Finally, look at the results for your keywords and think about how you can write your description to be even more clickable. Include a call to action that tells people to check out your page and then make sure they see what they were looking for when they get to your site.

So these are the SEO basics that will get you on your way to attracting more traffic and customers. If you want even more Simple SEO training that actually gets results, then sign up for my in-depth ongoing training program here.

What Are Your SEO Basics questions?

In the meantime, I’d love to hear what you think about search engine optimization as a feminine approach to traffic. Love it? Hate it? Leave a comment below!

#097 How to keep your motivation

Off The Charts Business Podcast

Are you avoiding moving your business forward today? Maybe you are experiencing writers block, or not sure what your next step should be.

Well I am here to help you solve the stuck, and show you how to keep your motivation, by sharing with you my secret trick that successful people use.

Start a, “Why I’m awesome file”. Our brains are wired to focus on the negative, and focusing on the negative can really hurt your business. With an awesome file, you write down all of the great things that happen to you, along with compliments and achievements.

Once that is completed you will want to have somewhere to share your win. Find a group of friends with similar goals, and start a group where everyone shares their successes.

Let the happy wins wash over you when jumping into something that scares you, when you’re not feeling motivation, or received a negative comment. Your business, and the people who surround you will thank you, and you will start to feel “awesome” again.

P.S. B-School is still open for a limited time only. Grab your spot today: Learn more here

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How To Start The Right Business

Successful businesses are the ones that are consistently there for their customers and clients. Year, after year. Day, after day. Cultivating your staying power is how you STAY in business. No business is guaranteed to be around forever: markets change, things fall out of favor, and new ideas emerge. It’s a constant evolution. But if…Continue Reading

#096 B-School Series- For the Quiet Ones

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#094 B-School Series- The Evolution of B-School

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#093 B-School Series- Interview with Marie Forleo

http://traffic.libsyn.com/nathlussier/093_B-School_Series-_Interview_with_Marie_Forleo.mp3 Podcast: Play in new window | Download “If you work really hard, focus on making everyone around you successful, and go the extra mile every chance you get, you’re a leader.” -Marie Forleo In honor of B-school session, I wanted to share with you a very rare treat. Today, I am sharing a written…Continue Reading

#092 Spouse Series – The because rule

http://traffic.libsyn.com/nathlussier/085_Spouse_Series_-_episode_7-_The_because_rule.mp3 Podcast: Play in new window | Download Are you facing an upcoming event, or a stressful situation in your business? If so don’t miss this podcast! When facing a stressful situation, it is common to use short phrases, and be more sensitive. You expect your spouse and team members to get what you are…Continue Reading

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