Are You Using Push or Pull Marketing to Grow Your Brand?

Are you using push or pull marketing to grow your brand? Today’s episode explores the authenticity and value behind the “pull” marketing mentality.

pull marketing to grow your brand

There’s been something on my mind for a while that I want to share with you in this episode. And it has to do with the different ways of operating a business.

For example, there’s the scarcity vs abundance mindset. The scarcity mindset is totally focused on where the next dollar’s going to come from. It wonders whether there’s enough space for me in the business world…and slowly begins to creep into your day-to-day operations.

Then there’s the abundance mindset. This is when you know there’s enough to go around; you know you can bring in the revenue that you want. In this mindset, other people aren’t necessarily competitors; they’re co-collaborators. The abundance mindset is one that I’ve learned to embrace in my personal and professional life.

Which brings us to what’s known as “push vs pull marketing”.

When you’re in that scarcity mode, you might find yourself doing something that’s not really in alignment with who you are. Like cold-calls, and spammy, self-promotion in a group or in your email newsletter. You might intuitively know that it’s not right, and get that sick feeling when you’re doing it… but you think that’s what it takes to grow your business. That’s called “push” marketing.

We’re taught to use these very aggressive, more masculine tactics. They can work, and have for other people.

Off The Charts Business PodcastBut if it makes you feel sick to your stomach, then a much better method to use is pull marketing.

Also called “inbound marketing,” pull marketing requires you to do awesome things, and simply let your awesomeness speak for yourself.

By running your business in a way that’s fully in alignment with who you are and how you want to be perceived in the world, you’ll be set apart in your industry. And it will let you build a business that’s sustainable.

For pull marketing to work, you have to have a clear proposition of what you’re going to offer. You also have to have something of substance beneath your business message. If you can’t deliver on what you’re offering, it’s not going to last very long!

In this episode, I go into more detail on how to apply pull marketing to grow your brand so you can build a better, more sustainable business.

So take time to listen through, and then please share your thoughts in the comments section below or in our Facebook groups.

I’d love to hear your thoughts and insight!


An Example Of Pull Marketing To Grow Your Brand:

The 30 Day List Building Challenge is a strong example of what using pull marketing to grow your brand looks like.

If you haven’t yet, check it out to see how a totally free challenge delivers on the promise that you’ll grow your list more in the next 30 days than you have in the past 3 months….

How To Add An Opt-in Box At The Bottom of Your WordPress Blog Posts

How To Add An Opt-In Box To The Bottom Of Your WordPress Blog Posts

You’ve seen it on all the big blogs, and you’ve heard it can boost your conversion rates… but how do you add an opt-in box at the bottom of your blog posts if you’re not tech savvy?

add an opt-in box

With WordPress, you’re in luck! There are a lot of plugins that can come to your rescue that eliminate the need for complex coding on your part.

In this blog post, I’ll show you exactly how to add an opt-in box at the end of your WordPress blog posts. The simple plugin that we’ll use is compatible with all the email marketing systems out there, like Aweber and Mailchimp.

Add an opt-in box to the bottom of your WordPress posts...for free! #popupally #onlinebusiness #blogging #content #wordpress

Step By Step: How To Add An Email Opt-In Box or Email Signup Under Your Blog Posts

For this tutorial, I’m going to assume that you already have a WordPress website set up, and ready to go.

Step 1: Install The PopupAlly Plugin

add an opt-in box

To add an opt-in box to your website, we’ll use the free version of the “PopupAlly” WordPress plugin, which is available directly through the WordPress Plugins dashboard.

Although the free version is all you need to get the job done, it’s worth mentioning that there is a paid version, PopupAlly Pro, that’s a little more robust.

It’s totally your call, and either will work fine.

Step 2: Log Into Your Email Management System

Once the plugin is installed, login to your email list management system. That means Aweber, Mailchimp, Infusionsoft, and the like.

Once there, grab the web form code in full raw HTML (that means not the Javascript version).

This code might be a little tricky to find, depending on which email management platform you use. However, a quick Google search can bring you to the right spot.

Step 3: Add The Code To The PopupAlly Settings

Back inside your website, navigate to PopupAlly > Style Settings. Here, you can paste the code you just retrieved into an html slot.

add an opt-in box

What this does is make sure that, when someone enters information into your opt-in box, the info will be funneled properly to your email marketing system.

Step 4: Make Your Popup (or Opt-In) Look Amazing

Just below that box where you pasted the code, you can choose the style you want to go with for your opt-in box, and add in the header and any other text you want the opt-in to contain. You can also include a photo if you have something that depicts your opt-in freebie.

Play around with designs a little and have fun!

Step 5: Choose The Location For Your Opt-In

Now, it’s time to select the location you want for this opt-in box by heading to PopupAlly > Display Settings.

You can choose whether to place it at the top or bottom of your blog posts. You can also specify which website pages you don’t want the opt-in to appear on.

When you’ve got it right, hit save on your settings.

add an optin box posts

That’s all you have to do to display your new opt-in box, whether you want it to appear above or below the blog post.

Ta-da!

You’re done!

Here’s To Having a Strong Call To Action!

Now it’s your turn to share, I’d love to know what advice you have for people who are creating their opt-in boxes to display below their blog posts for the first time… leave a comment below and give us your best tip!

And if you haven’t already joined my free 30 day list building challenge, do it now.

Should You Use Pop Ups?

Should You Use Pop Ups

As a polite, ethical marketer… the question becomes “Should you use pop ups?” to grow your email list.

I have to admit, I’m pretty biased when it comes to popup forms because my husband and I are the creators of PopupAlly, a WordPress plugin that helps you build popups and other opt-in forms on your website.

First, let’s take a look at the annoyance factor of popups, shall we?

Should You Use Pop Ups? They Can Be Pretty Annoying, Right?

The worst experience is when you land on a website, start reading or watching the content, and bam!

You’re totally interrupted by a popup form.

I get annoyed by these, too. Especially if I arrived at that particular website by clicking on a link from a newsletter.

I think you probably agree that there’s a polite and impolite way to get someone’s attention. So hold that thought, and we’ll talk about how to be polite to your subscribers in a minute.

First, let’s see if even this type of annoying popup will deter visitors from spending time on your website or not.


The Evidence:

Dan Zarrella, a well-known social media scientist did the test for us. He found that with a timed popup, there was no increase in people leaving his site.

The only difference was that, with a popup, his opt-in rate doubled.


How Effective Are Popups?

So that brings us to whether popup opt-in forms work or not, and how effective they are to help you build your email list faster.

Michael Stelzner, founder of Social Media Examiner, one of the top social media blogs, attributes 70% of their email subscriptions to their popup form.

And they have over 270,000 subscribers.

Without a popup on their website, they’d have missed out on approximately 189,000 subscribers.

Yikes.

So the evidence is there: popup forms DO work, and they CAN add a ton of new fans to your email list. But in order for them to charm your new subscribers (and you!) we have to overcome that annoyance factor.

Yes, elegant popups are possible. #wordpress #onlinebusiness #beingpolite

Overcoming the Annoyance Factor

One of the major issues with most popups is that it’s hard to stop a popup from showing up again…even if you’re already subscribed.

This means that your subscribers are continually being bombarded with your opt-in when they come to your site.

It might not seem like a huge deal, except that it does carry that impersonal feeling like when your best friend keeps re-inviting you to an event. (“Wasn’t it important enough to remember that I said ‘Yes’ the first time?”)

Why ask someone twice if they say “yes” the first time?

To date, the way other popup software have handled that dilemma is by setting a timer to not show a popup again.

But that’s not quite good enough, because at some point the popup will show again. That’s why the design of PopupAlly Pro, our software plugin for WordPress, does an even better job.

Here’s the scenario:

What if someone is reading an email from you and clicks on a link to go back to your website, to read a blog post or watch a video?

Well you know they came from your newsletter, so we’ve set it up so it’s easy for you to disable future popups when they’re already on your list. Even if they’re clicking the link on their phone or another computer.

Yes, we’re polite like that. Especially when it comes to your existing fans!

More Than a Popup

Getting people to opt into your website is about more than just having a friendly popup invite them in. There are a lot of other places to put opt-ins: horizontal bars, in the sidebar, below the blog posts, etc.

So, of course, PopupAlly covers all your popup and embedded opt-in needs, letting you design your embedded opt-ins exactly how you want them, and easily add them to specific pages or places within your website.

This lets you maximize your real estate, without having to sacrifice style and design to get it done!

Free Vs Paid?

Yes, there are two versions of PopupAlly: the free version, and the paid (“Pro”) version. Both will give you the ability to create popups and opt-ins.

However, the Pro version is a lot more robust, giving you unlimited popups and a lot more styles to choose from. Check out the full comparison between the free and paid version here: PopupAlly: Free VS Pro.

To learn more about how the full PopupAlly Pro WordPress plugin can make your website opt-ins a little more polite, check it out at AmbitionAlly.com.

What’s your take?

Now I want to hear from you – leave a comment below and let me know what websites have gotten you to opt-in through a popup?

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