Sales Page Headlines That Work! Does yours?

The best copywriters on the planet know that headlines matter… so much that they routinely spend 50% of their writing time just to craft the perfect headline. You might have experienced a really powerful line of copy that grabbed you by the guts and wouldn’t let go, until you read the sub-headline, the first paragraph……

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Launch Checklist: What You Need To Do Before You Launch

I’m not a fan of blueprints and formulas in business, because everyone’s business is different. But there are times when having a checklist to run through is a good idea. Like before you jump out of a plane with your parachute. (That’s what launching can feel like many times!) 7 step launch checklist for your…

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