Why Being Back in Square One in Your Business is a Good Thing, Even If You’ve Been in Business for Years

The setting is a dark corner in a coffee shop, in a city, mid-winter. The aroma of mint tea fills the air, and the group gathered around the table consists of five female innerpreneurs.

The conversation steers into the direction of branding, and explaining what you do in your business to potential clients.

When it looks like you’re moving backwards…

Tara Joyce explained that her branding changed over the years, but that lately she’d gone back to what felt like the original position she started with in her business.

I felt her pain, it was as if she took all of these steps forward only to end up at the same place she started out.

Jamie Ridler chimed in with a truism that struck the heart of every evolutionary entrepreneur in the room:

“You’re never at the same place in your business, because life is a spiral and even though you might be at the same part of the circle you’re at a much higher place.”

Bam. It hit me like a tree branch.

I didn’t want to admit it, but since I’ve recently changed business directions, I’ve been feeling like I’ve come back to the start.

You see I’ve been making web sites, and creating on the web since I was 12 years old. This online stuff is almost old-hat to me.

Over the years I’ve gone through many re-inventions, working at different companies, taking on different roles, putting on pointy hats, and now I’m back at it again.

I’m back to getting techy with the web, and helping people with their web presence.

The difference this time? I’ve taken all of my experience setting up and running my raw food business, and parleyed it into invaluable marketing expertise that helps new business owners.

In the past I may have designed web sites or helped people find technical solutions that worked for their businesses.

Today I help people with similar things, but with the added focus on marketing.

Very few designers and programmers understand marketing and selling on the web. I should know, I used to be one of them!

This realization gives me a lot of power in how I see my evolution as an entrepreneur.

If you feel like you’re still at square one…

If you have ever felt similarly about being “back” to where you started, take a look at what subtle things are different.

For example, if you feel like you’re still stuck in your job but you’ve been meaning to start your business for months… think of everything you’ve learned in the meantime, and all the fuel you’ve been accumulating to really kick butt once you get going.

That is something worth celebrating!

I’d love for you to pass on this spiral analogy, because it might just help your friends along their journey.

Nathalie Lussier


  1. Dr. Samantha on July 20, 2012 at 11:22 am

    Gads, exactly what I was thinking about today. Gearing up to tear down and rebuild bigger, better, stronger, richer, and most of all more authentically me. I love the spiral image. Thanks, lovely.

  2. HowToSingForYourLife on July 24, 2012 at 10:48 am

    Thank you Nathalie! I feel like I'm back at square one myself at the moment. All because I have to move house. I love my flat, but rents have not stalled in the recession, so it's looking very unlikely I'll find somewhere as ideal again. As for my business, I started out in this country teaching English as a foreign language and moved through working for terrible schools for very low pay to teaching privately and doing ok but being overworked. Then I cut back a bit in order to start a new venture with Skype lessons, culminating in going back to singing teaching which I did in London, and also doing travel writing, but it does all feel like a case of going backwards as I'm earning less now than ever. I hope that you're right and that I'm higher up in the spiral than I think. And maybe I'll find that perfect flat afterall… Thanks for your inspiration and insight.

  3. Nicole Bailey on August 20, 2013 at 4:26 pm

    I have moved across the country with my family for my husband’s job and am now starting a NEW real estate business in my 4th state. This gets really frustrating, but I am excited. I grew up in Seattle and I am back here after 20+ years to begin again. Thanks for all the great videos!

  4. Ritu on December 11, 2014 at 12:32 am

    Just shared this on my Facebook page for The Lifester! Thanks Natalie! :) xx Ritu