If there’s one thing we all have in common as web users, it’s that we often search for stuff online.
Whether you’re looking for product reviews, answers to our questions, or new ideas…
Chances are that Google is the one serving up the results of your search.
You don’t pay to search on Google, but Google makes $148.9 billion per year off ads that show up alongside your search results.
What if I told you there was a way to put a percentage of this ad revenue to work planting trees?
Well, that’s exactly what a brand-new search engine is doing.
Ecosia is a Google search alternative that’s been recommended by Seth Godin, the forefather of modern-day permission-based marketing.
Switching to Ecosia for your search needs is as easy as installing a browser extension.
You’ll type in your search queries like you always do, but instead of giving money to one of the most powerful and obscenely rich companies in the world…
You’ll be helping to plant trees.
Now I’m a skeptical person when it comes to environmental schemes… because a lot of them end up being pure lip service that makes us think we’re doing something good when not much is happening.
But Ecosia is a Certified B Corporation, and they share their financial numbers transparently, and work directly with local communities for their tree-planting efforts.
So how does Ecosia run a search engine and plant trees?
They use Microsoft’s Bing search engine and use the ad revenue toward reforestation efforts.
Pretty amazing, if you ask me.
So that’s my tech tip for you today.
Switch to Ecosia for your search, and help plant more trees!
Oh, and the search results are just as good as on the big G.
In fact, sometimes you’ll find what you’re looking for faster because there are fewer “owned results” clogging things up.
Thanks for reading today and helping to take action!
I’ll be back next week with another tech recommendation and mini-tutorial!
-Nathalie “divert the ad revenue” Lussier
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