Business Growth: Is Your Business In The Awkward Growing Phase?

Business Growth

Picture this: you’ve created a new business, and things are starting to gain traction… you’ve got some clients, maybe you’ve created a product, and you’re marketing your buns off.

From the outside your business is growing at a great pace, and you’re happy with your progress.

But on the inside of your business, it’s a complete mess.

You don’t have any processes, you’re constantly in catch-up mode, and it feels like you can’t keep up with your business.

Congratulations, you’ve just entered the awkward phase of growing a business. It happens to all of us, and today’s Off The Charts tip is going to help you move beyond this tricky stage.

Are you ready, here is the key that might have been missing: balancing your roots and branches.

Business Growth: Keep It Balanced

In business, your branches are all of the things that you do to market your business, interface with clients, and generally “be out in the world”. It could be your marketing emails, networking, or making videos… most of the stuff that we generally consider to be business.

On the other hand, your roots are the things in your business that are necessary but sometimes ignored because other people can’t see them.

These are things like setting up your legal entity, doing your book keeping, creating systems to automate and streamline tasks, hiring and managing a team, and all the “behind the scenes” stuff that gets left at the bottom of your todo lists.

But just like with a tree, you wouldn’t expect the tree to keep growing branches, if it didn’t have strong roots to match and hold itself up.

So my homework for you today is to take a step back, and look at your business as if it were a tree.

Are your roots and branches balanced?

Is one part of your business outpacing another? It’s totally okay to have strong roots, but if you don’t have any branches then you’re likely not bringing in the revenue.

I see this sometimes with clients who want to spend all of their time polishing stuff, but never hitting publish…

And if your external “branches” are going gangbusters, make sure to tend to your roots too, or you’ll run into some scalability issues.

You can also think of this as the teeter-tauter of your business. Sometimes you’re putting weight and focus on one side and sometimes on the other side of your business.

While a teeter tauter could be totally still in the middle, chances are that you’ll have times where you’re really leaning in one direction and then in the other, as your business grows.

What Phase of Business Growth Are You In…

I’d love to know what this exercise brought up for you.

Leave a comment below and tell us: do you have a strong external focus or internal focus in your business right now?

Which one needs your attention next?


  1. Mélissa on July 15, 2015 at 11:11 am

    Hey Nathalie!

    This is such a great video and right on time for me. :) I’m more focusing on the ”back the scenes” stuff right now, after focusing a lot on the external side of business in the past months. It feels good to know that it’s normal to feel a it out of balance and to give myself permission to work on things that are necessary, but don’t bring results right away. I’m sure that in the long run, I will be very happy to have those foundations in place.

    • Nathalie Lussier on July 15, 2015 at 3:19 pm

      Absolutely Melissa! It’s funny how we take on these ideas that there are certain ways we need to do things, or certain things we should be focused on… ;)

  2. Llyane @FrenchOnSkype on July 15, 2015 at 11:46 am

    Hi, Nathalie!
    I feel that I attend to both ends, it just feels a little chaotic, and I’d like a little bit of a streamlining. I’d like to have more of a system to give myself time for more creative action. I feel that I keep patching and I’m still behind. Thanks for this video :)

    • Nathalie Lussier on July 15, 2015 at 3:18 pm

      I hear you on feeling like you’re patching stuff up! How can you start to build some time to get out of the patching / behind mode and into more of a forward moving mode? :)

  3. Val Geisler on July 17, 2015 at 1:39 pm

    My kinda topic, Nathalie! You’re right that summer is such a great time to get things setup to support you come fall. Thanks for reminding me of the very things I share every day! Off to balance my roots. <3

  4. Tua Vida on August 18, 2015 at 9:38 am

    I really enjoyed the video. My business is booming, but still feel unsure about the direction he is taking.

    Thanks for sharing.

  5. Anna on December 22, 2015 at 10:53 am

    Nathalie sensational article,

    My digital business is growing month after month and I see that internally is messy. Thank you for sharing this precious tip =D