On this episode of Off The Charts Business, we sit down with Matt Ingot, founder of Tilted Pixel, to discuss the ins and outs of building and scaling successful membership sites.
From understanding your target audience by surveying them to using data to find solutions to recurring problems, Matt shares his analytical approach to membership site growth.
We explore how to retain members by providing the right content structure and presentation, and how to double customer lifetime value by focusing on annual plans instead of monthly ones.
Matt also shares his journey as a multi-passionate entrepreneur and how he aims to create a “life-first” business that allows him to pursue his various interests while providing financial and time abundance.
Tune in to discover how to build an Off The Charts business that solves ongoing problems and creates ongoing success!
Matt Inglot is the founder of Tilted Pixel, an agency dedicated to helping 6 and 7 figure membership site owners to grow their business.
Matt’s 16 years of experience in working with digital products and membership sites has allowed him to see what works and what doesn’t across a wide range of membership business, and to be able to quickly spot the issues that are preventing your site from growing.
He is a multi-passionate entrepreneur who loves business and technology but also values having a balanced lifestyle. He is passionate about helping his clients and making a positive impact on the world.
Throughout his career, he has strived to create a business that allows him to pursue his passions while also enjoying financial and time abundance.
Matt believes that an Off The Charts business is one that provides both financial success and the ability to pursue multiple interests and passions.
Growing Your Membership Business With a Data-Focused Approach
If you’re running a business, it’s important to keep track of membership churn and survey members to find out why they are leaving.
Gathering feedback from members and analyzing usage data can help identify what features are working and what needs improvement.
It’s important to pay attention and make changes based on feedback instead of just sticking with a plan that may not be effective.
Keeping an ear to the ground can give you a preview of what’s happening faster than analyzing raw statistical data, especially for smaller sites.
One of the most common problems members face is not having enough time to implement the content, even if they are retired.
Rather than adding more content and features, membership site owners need to continually refine their offering to find what will solve their members’ challenges.
Many membership site owners make the mistake of adding more content and features in an effort to retain members. But they need to take the time to survey their members and find out what they actually need and are struggling with.
According to Matt, the key to retaining members in a membership site is changing the content to make it closer to what will help members the most, which sometimes means less instead of more.
If you’re struggling to figure out how to create a successful membership site, Matt Ingot suggests that solving recurring problems provides ongoing relief for members and keeps them paying for the membership.
Identify your target audience’s recurring problems through surveys and build your site around providing ongoing solutions.
Solving recurring problems provides value to membership site owners in the form of ongoing revenue. But how do you maintain that value?
Learn from Matt Ingot’s experience and analysis of customer lifetime value. He suggests that removing the monthly plan and focusing on annual plans can be beneficial as it doubles the lifetime value of each customer.