This is a really fun Off the Charts podcast episode – because we get to hear from Melinda Chen, and it’s all about the mindset shifts needed to land bigger clients for your business.
Melinda Chen has been in corporate sales for 15 years… but it wasn’t something that she was really good at, at first. In fact, she really struggled to make any sales at all. And even though she invested time and energy into making more and more sales calls, she ended up feeling frustrated and confused. Melinda found that she was uncomfortable with the idea of pitching to other corporate reps, and just wanted to get off the phone as quickly as possible.
She shares how this lack of confidence really came to the forefront during a pivotal conversation with an executive… who noticed that she was only contacting smaller clients.
So he asked “Well, how are you ever going to be able to sell to big clients if you’re surrounding yourself with small clients?”
This simple question began the mindset shift that shaped the future success of Melinda’s career. Melinda discovered that it took exactly the same amount of time to close a big sale as it did to close a little one… and with that realization, her career took off.
From there, you’ll hear how Melinda continued to grow, to the very top of her field. Listen in to hear her wisdom on the sales process – which is such an important area to our lives as entrepreneurs!
Melinda Chen is a sales coach helping female entrepreneurs sell to big clients. She is also a sales executive with an impressive sales track record of 8 figures.
Her company, Women Making Big Sales, allows female entrepreneurs to start connecting and sell to big clients in 5 weeks.
Melinda grew up in an entrepreneurial family. When she first started her sales career after university, she wanted to know everything about selling. So, she spent years reading over 20 books in sales, made over 5,000 cold calls and worked with agents, reps and corporate clients around the world. Since then, she has mastered the art of selling to big companies and made sales in Americas, Europe and Asia covering a wide range of industries. She is inspired to help women take control of their lives by going for big clients, closing important deals and dramatically expanding their business.