i036 Tema Frank – Avoiding the Research Vortex To Finally Write Your Book

I love what Tema Frank shares in this episode about the importance of setting a goal – and then actually getting it done.

As you’ll hear, even though she had years of successful business work behind her, Tema struggled to complete the book she was working on. She was doing so much research that she was stuck in an analysis paralysis…which is something that a lot of us can relate to!

write your book

There’s definitely something to be said about actually sitting down and completing the project that the research is meant for.

The other thing I really like about what Tema shares in today’s interview is how valuable mentorship can be. It’s not necessarily something that you have to go into with pre-set expectations or have any strings attached – but you might be surprised at what can unfold. It can really change the course of your life and your company.

In my own life, I’ve had a variety of mentors – from the teachers in school to mentors in my business.

Whatever stage you’re in, getting that mentorship you need is HUGE and I love what Tema shares about some of the things to consider when you do put yourself out there and take that next step.

More About Tema

Best-selling author, international speaker and consultant, Tema Frank has over three decades’ experience in business & marketing strategy, usability testing, and customer experience improvement.
She started using the Internet for e-mail in 1991 and put up her first website in 1995. She’s been immersed in the web world ever since.

In 2001 she launched Web Mystery Shoppers Inc.,  one of the world’s first usability testing companies to do large sample-size, remote usability testing of websites & web-related customer experience. (Testers work from their own computers, giving page by page feedback on their experience on the site. They can also test all other customer service touches). Typical projects have 30 – 300 testers visit the site to provide in-depth user experience information and recommendations for clients.

In 2012 she created the Frank Online Marketing Show, which has now become the Frank Reactions podcast, and extended her digital & customer experience (CX) consulting, speaking and teaching services.

She is also author of the best-selling book, Canada’s Best Employers for Women: A guide for job-hunters, employees and employers, and has just finished her 2nd book, PeopleShock: The Path To Profits When Customers Rule.

Tema has lived in several Canadian cities, as well as in the Netherlands, France and Mexico. She is fluent in French and English. (And speaks tiny bits of Spanish and Dutch.)

Her first name rhymes with Emma. (And she now has an adorable niece named Emma!)