i032 Astrid Mueller – From Insurance To World Class Design Brand Matters

design branding with Astrid Mueller

In this episode, we get to hear from Astrid Mueller, a lovely and enthusiastic lady who’s armed with different tools and tips for the fashion industry and beyond. I love her passion and her excitement!

In this interview, Astrid shares how she decided to challenge herself and make her childhood dreams come true. Of course, that didn’t just happen overnight. From working for other people to starting her first company, Astrid learned first-hand about the importance of branding and purpose when it comes to running a business.

It took a little bit of time and some hard work, but after her re-design and re-launch, Astrid began to experience the success that comes with focusing on and attracting her ideal customers.

What she shares about branding and focusing on a very narrow niche market is so spot-on, especially when you’re just starting your business. If you don’t start narrow, it’s really hard to get known for something.

I hope you enjoy this episode as much as I do – and be sure to listen closely to take in the 3 Power Tips that Astrid shares!


More About Astrid Mueller

Astrid Mueller is a talented visual brand strategist whose signature feminine style has captured the interest and appreciation of fashion mainstays from Swarovski to Diesel, as well as bridal hubs like The Knot and You and Your Wedding London.

Her fashion-inspired illustrations have been published by the likes of Random House, Scholastic and Reader’s Digest, graced the cover of the Professional Association for Design’s (AIGA) journal, and featured by numerous women’s fashion publications and wedding blogs, including Marie Claire, Woman’s Day and Style and the Bride.

Through her own branding studio, Astrid helps female entrepreneurs in the fashion industry and beyond to have a unique and memorable brand and grow business through compelling, tailored design. Drawing from her own experiences as designer and creative entrepreneur (she started her first company in Switzerland in 2005, and has designed for and launched numerous brands ever since, including her unique Lucite jewelry line possibility, one of the emerging accessory brands at Phoenix Fashionweek 2014) Astrid has a special passion to help other women business owners and solopreneurs succeed.

World traveler and a romantic at heart, Swiss-born Astrid followed her dream to live and work in the USA, where she studied at Parsons in New York, then moved to Kodiak Island, Alaska (for love, of course!). From this remote but gorgeous island, she inspires and empowers women business owners worldwide through her savvy in branding, entrepreneurship and design.

 

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