In this episode I have the pleasure of interviewing the ever peaceful and insightful Briana Borten. She’s the owner of several spas, a product line, and an amazing mom, too.
What did Briana have to let go of to allow her businesses to grow so successfully? She stopped comparing herself and her business to other people’s businesses. You just never know what’s going on in someone else’s business, even if they seem to be sharing amazing numbers or being totally transparent.
You never know what their profitability is, whether they have a happy team, or even if they’re happy running their own business!
Instead, use the time you might have spent comparing yourself to your competitors… you can use this time to really focus on your own business and improve it. You can wish your competitors well, and allow yourself to shine in your own unique and authentic way.
That’s when you can start really innovating!
The other thing that made all the difference in Briana’s business? Starting to look at Key Performance Indicators. These numbers tell a story.
Often, you can use intuition in the early stages of your business to make improvements or fix issues… But as your business grows, it’s important to have these key performance indicators to give you information without having direct “hands on” contact with the different areas of your business.
Then you can discuss these KPIs with your team, so you can work together to improve these numbers and the experience for your customers, too.
These also give more freedom to the people you work with and hire, so that they can do the best work they can without you having to micro-manage them.
More About Briana Borten
Briana Borten is a wellness entrepreneur and peace engineer who inspires people to live extraordinary, healthy lives and create what they want. Briana learned early on that she was capable of creating her own destiny.
When she was 18, she broke her neck in a debilitating car accident. It derailed her college career, but she unexpectedly discovered the power of positivity and the profound rehabilitative benefits of massage. She attended massage school and established a busy private practice in Portland. But she yearned to create an environment where clients could have a more comprehensive and transcendent healing experience. This came to fruition when, at age 23, she opened The Dragontree Holistic Day Spa.
Meanwhile, Briana attended California College of Ayurveda and graduated as a Clinical Ayurvedic Specialist. This training and the following years of treating patients stoked her deepening love affair with assisting others to reach their full potential.
This work has led to her opening three additional spa locations; creating a program to help people achieve their life dreams; maintaining a coaching practice for others in wellness fields; writing extensively on personal development; and formulating a product line that embodies the Dragontree’s principles and aesthetic.