You Can’t Force Your Business To Succeed, Just Like You Can’t Force a Baby To Sleep

force your business to succeed

As a new mother, I looked to the usual suspects to teach me everything I needed to learn about being a parent.

You know the ones.

The books, the websites, and other parents who had babies long before I did.

There were recommended schedules for feeding and sleeping. Formulas for ensuring that your baby “developed properly”, and not to mention all the gadgets that promise to turn your baby into a genius when they grow up.

I absolutely enthralled by all of this new information.

Soaking it all up like a sponge.

Theory Meets Reality

But my baby? She wasn’t on board with all of these schedules or age-appropriate developmental milestone goals, and she had her own plans.

Especially around sleeping.

See, I had read that by month 4 she should be sleeping a certain amount of time for her naps and learning to fall asleep by herself.

The result of trying to follow someone else’s recommended formula for success?

Lots of crying, frustration, and confusion for everyone in the house. (The dog even took to peeing on the carpet when the baby cried, which just added to the fun!)

Then I Got The Best Advice Ever

It was so simple, and something that resonated deeply for me:

“You can’t force a baby to sleep. You can only make the conditions conducive to sleep.”

The day I really “got” this bit of wisdom, our baby took a relaxed nap and I felt like a champion because I wasn’t the one who “made it happen”. She did.

Ever since, we’ve been on a great sleep schedule (both parents and baby!) and we’re following a way more natural rhythm. Neither of us fights naps or sleep, and everyone is feeling more rested and in tune.


So what does the right environment look like? There’s the obvious like not pumping your baby full of caffeine (directly or indirectly if you’re breastfeeding)… And then lulling her to sleep with a walk in the carrier has been great, too!

How This Applies In Business

I could change a few of the words above and replace them with business “formulas and strategies”… “Programs to make you a better business owner”…

And what schedule your business should be on based on how old your business is.

You’ve read the blogs, the books, and watched the webinars that show you how to make six figures in four months, or seven figures in the next year.

All of these things may have worked for someone else… and just like with baby books and advice websites (and even other parents!) – what worked for one baby may not work for another.

What worked for one business may not work for another.

We’re all unique human beings, creating unique businesses. (Or at least, your business better be – it’ll be way more fulfilling that way!)

Don’t Force It

So ironically I’m giving you advice here… But my advice for you today is to feel into your business (or baby!) and what it needs.

If there’s a particular idea that you “picked up” somewhere else and that hasn’t felt right, you’ve got my full on permission to let it go.

If your business isn’t following the “schedules” that other business owners have followed (whether it’s in list growth, revenue, fame, clients, or anything else!)… It’s totally normal!

Resisting the differences of your business will only lead to tears, frustration, and ahem… lack of sleep.

So stay in your lane, focus on your amazing original and most motivating ideas, and trust that you know what’s best for your offspring.

Off The Charts Business PodcastThen create the environment for your business to thrive: the right people on your team, the right systems in place, and most importantly the proper communication with clients…

Your business, just like a baby, is an entity of its own. It has a life of its own, and it will grow and expand in different ways than you might have original anticipated.

That’s a good thing!

Here’s to the unfolding of your unique business path, and may you rest well at night knowing that you’re doing it your way, and you can’t do it wrong. (Just like parenting, right?!)


  1. Mera on October 19, 2016 at 12:21 pm

    I love that you made this post. I personally had my first many, many years ago(9 to be exact). I had gotten so interested in pregnancy/parenting that I trained in various topics, at the same time I was going through it all, and information overload was not helping me, so my teachers, in the yogic traditions gave me more of the loving energy I needed and helped me put the information in it’s place and since then I really embraced going with the flow, especially seeing so many other parents struggling with all these things…especially when they are also entrepreneurs! That’s exactly what my business has grown into.

    • Nathalie Lussier on October 19, 2016 at 9:44 pm

      I love your story Mera, and how you were able to go with the flow after absorbing all that information, too! Way to make it into a business, too!

  2. Severine on October 19, 2016 at 11:20 pm

    Thanks for the reminder Nathalie ;)

    Here are your words and thoughts “melted” with mine :

    – respect the rythme and natural needs of your baby / company and don’t force anything

    – view others’ strategies as propoositions and melt the ones that speak to us most with ours still respecting the rythme and natural needs of our baby / company

    – remember that our own natural rythme and natural needs as parents / company owners are different
    to these of our baby / company

    Metaptitudely yours,


    • Nathalie Lussier on October 20, 2016 at 12:20 pm

      Love this Severine, you totally get it! :) And yes, it’s definitely a learning process to learn the rhythms of your baby and business, since everyone is so different!

  3. Anna Wilde on October 19, 2016 at 11:56 pm

    Hi Natalie, I love reading about your motherhood journey and can totally relate to the confusion with baby number one. I thought it would be sort-of natural, and that all that great advice would actually help, but no, it was a crazy few months of finding my own way, and baby’s way, and maybe the books, ideas and advice didn’t help at all. It was listening to my own inner voice that helped, and I didn’t really listen to it until baby number two. So I am very happy you are finding your own rhythm and place of ease. I agree with Mera about the kind option usually being the best. Doing it by the book can be anxiety promoting!
    I’m still finding the constantly shifting balance with work and kids (now they’re 9 and 6), but following my heart helps in both areas.

    • Nathalie Lussier on October 20, 2016 at 12:21 pm

      Aww love that your kids are now 9 and 6 and that you found your own way by listening to your own inner voice (even if it took a little while!). It’s amazing what happens when we can truth ourselves, our babies/businesses, and see where life takes us then!

  4. Tanya on October 20, 2016 at 12:41 am

    ahhhh I needed this. I so needed this right now.

    Thank you for sharing. I had a text book baby 18 years ago, and my second a few years after that. He was NOT text book. He had his own rhythm and it took me a long to let go of what the first child did, let go of what I wanted him to do, and then finally listened watched and acutely tuned into his signs, signals and needs. Expectations were thrown out the window and we listened to each other.

    Our worlds changed and we found a sweet spot.

    For months I have carried disappointment in my self and in my business. My expectations have again gotten in the way. I have had some ridiculous and over ambitious expectations. It’s time to throw them out the window. I need to listen to myself, my family, and my business and work out what we all need.

    • Nathalie Lussier on October 20, 2016 at 12:23 pm

      Oh Tanya! Isn’t it interesting how we expect our business or 2nd baby to be the same as what we’ve thought or experienced before? I’m so glad this came at the right time for you, and that it gives you permission to experiment and see what will work for your business right now! (It may change down the line, as babies do!)