On this episode of Off The Charts Business, we dive into the importance of having a clear destination or vision before crafting an effective path to success.
Our guest, LaChelle Barnett, shares insights on building a personal brand, prioritizing ideas and expertise, and the crucial role of accountability for multi-talented individuals.
LaChelle emphasizes the value of delivering good programs and results over focusing solely on marketing, and shares her perspective on the lack of emphasis on client success in the online space.
We also explore the process of designing and refining effective programs, overcoming imposter syndrome, and regaining self-trust and confidence.
Join us as LaChelle offers personalized coaching to help individuals play big in their lives, identifies areas of misalignment, and provides practical strategies for building a cohesive brand.
About LaChelle Barnett
LaChelle is a Branding and Curriculum Design Expert.
She helps mission-driven experts bring their vision to life. She is passionate about creating programs that actually get results.
By trade she is a licensed therapist of over 10 years running group and designing programs.
She is a super nerd, with hundreds of books, and spends her time reading, researching, and using her favorite highlighters.
Visit her site here.
[00:01:33] Delivery, not marketing, builds successful businesses.
[00:03:14] Leverage time with well-designed curriculum, find alignment.
[00:07:42] Clear, strategic planning essential for achieving goals.
[00:11:52] Framework-based programs need focused and tested content.
[00:16:29] Personal mission and accountability for multi-talented individuals.
[00:22:41] Helping people align with their vision and overcome internal obstacles through personalized coaching and understanding their unique needs and experiences.
[00:29:20] Friend seeks help to overcome dating struggles.
[00:31:50] Contact me on Facebook or join my email list.
Highlights from this episode:
Topic 1: The Importance of Having a Clear Destination
- Many people approach business with a “chop wood, carry water” mentality, but it doesn’t necessarily lead to desired results.
- Without a clear destination, it is challenging to navigate the journey effectively.
- Providing clarity and tangible milestones can help people operate with more focus and direction.
Topic 2: Building a Personal Brand and Accountability
- Defining a personal mission or goal is the first step in building a personal brand.
- Accountability is crucial for multi-talented individuals to stay on track.
- Structure, systems, and processes are necessary for accountability and growth.
Topic 3: Importance of Delivery in Business
- It is more important to focus on delivering good programs and results rather than solely on marketing.
- The online space often lacks focus on delivery and client success compared to marketing and sales.
- Retaining clients and gaining referrals through delivering results is essential.
Topic 4: Creating Effective Programs and Overcoming Imposter Syndrome
- Understanding your own framework is crucial in creating a proven program.
- Designing an effective program requires eliminating unnecessary information and focusing on an efficient path.
- Imposter syndrome is common when creating a program, but trial and error can lead to refining and success.
As experts, we’re so excited about our idea that we are often putting out into the marketplace, the thing that we want. Which often doesn’t exactly align with what our audience wants.
One of the places where we break self-trust is when we say we’re gonna do something, we start a project, and then we go off and do a different project. The lack of momentum is directly tied to the lack of focus.
We as humans are really, really good at lying to ourselves about what it is that we desire.
I don’t know that entrepreneurs fully understand the impact of failed launches and chargebacks. And investments that don’t work, and husbands and wives that are mad that you’re spending hours, like those things impact our ability to show up.
Your homework: write the perfect testimonial that they would like to have from your clients.