#116 What is a good conversion rate?

Off The Charts Business Podcast

If you’re doing any sort of business online then you likely have some goals for your website, especially when it comes to conversions. One of the most common questions I get asked is, “What is a good conversion rate?“.  Before we get to that, let’s define what a conversion is because it can be interpreted in a lot of ways.  A conversion happens when someone who visits a webpage and decides to take the action that you set for that page. The conversion rate is the number of people who took action, divided by the number of people who visited the page.

Looking at your conversion rate can help you know if your webpage and marketing strategy are on track or need some improvement.

Conversion rates depend on your traffic, so the first thing to know is it doesn’t matter how amazing or flashy your website, opt-in or products are if the wrong people are visiting your website or landing page. You need to have enough traffic to get a real sense of your conversion rate average. Ideally 100 conversions is a good number to get a true sense of your conversion rates.

Listen to the podcast to learn how to determine whether you have a good conversion rate — and how to improve it.

Photo of Nathalie smiling

I’m the founder of a tech startup called AccessAlly, a powerful course and membership platform for coaching industry leaders.

I’m also the creator of the free 30 Day List Building Challenge:

Logo for 30 Day List Building Challenge

Digital + physical books to help you create and sell your course like a pro:

Pre-Sell Your Online Course and Course Idea Planner Book Covers

The Off The Charts Business Podcast:

You're invited to The Momentum Memo

Get my insights and stories without the influence of a social media algorithm.

You’ll also learn about:

  • The best tech tools and resources to run your online business,
  • What’s working in online learning and the coaching space,
  • Farm life lessons to remind you about life beyond the screen.

Plus stories, lessons, and early access to new books and more.

Photo of Nathalie smiling