Proof That Accounting Is Sexy
This one goes out to my mom, the accountant…
Many creative people who get into business aren’t a fan of numbers… they may not track their income and expenses, which is dangerous because that’s like driving in the desert without knowing how much gas you have left.
The two most overlooked parts of business are marketing and accounting. I talk about marketing a lot, but accounting is just as important.
Marketing is about getting others to know your business; Accounting is about knowing it yourself.
A closer look at your business numbers can bring up a lot of resistance because you’re not sure if you’re going to like what you see. But without looking, it’s really hard to know if you’re on track or if you’re going off a cliff.
There’s also a fear that you won’t do a perfect job in your tracking, but even if you’re missing some details, it’s still better to be looking at something when you’re making financial decisions than driving blind.
Listen to the episode to learn five key things that a basic accounting process can help you with in your business.